Category: internet marketing

26 Oct 2017
email-marketing-as-internet-marketing-strategy

Email: Isn’t That Old News?

With all the buzz about Twitter, Facebook, and Instagram, it can seem like there’s a new way to market your business every five minutes.  Social media marketing is wonderful, but all the fast-paced changes can make it easy to forget a real powerhouse that you have at your fingertips: email.

 

That’s right, email like the email you checked just this morning.  In fact, if you’ve checked your email several times today, you’re in good company.  About 91% of consumers use email, often checking it via mobile devices several times per day.  Think about it: every time your customer checks their email, that’s another chance for you to get your message to them.

 

But What About Social Media?

Social media marketing works best when you can marry it to your email marketing.  A carefully thought-out marketing plan will allow both strategies to work synergistically: your email list can help direct people to your social media content, and your social media content can direct people to sign up for your email list.  

 

For example, your social media content might include interesting videos related to the lifestyle associated with your brand.  (A food brand might include cooking videos.)  A link on social media can direct those who see it to sign up for your email content, which can contain coupons or other things to woo consumers.  Likewise, your emails can contain links to your social media pages, which will allow those who find you via the email list to also follow you on social media.  It’s a feedback loop, with the customer getting something to reward them at each stage, and with your company getting something it needs, too–the customer’s attention.

 

Multiple ways for your customers to access your content ensures that you have multiple chances to connect with them.

 

What Are Customers Looking For In Email Marketing?

 

Your customer’s attention is most likely to be grabbed if your emails contain something that makes them worth opening.  This can be news about your company, like advance notice of a sale or a new product line.  Perhaps it’s specialized content or video that your customers would find interesting.  Or perhaps it’s a reward for opening the email, such as a coupon.  While customers say they sign up for newsletters in order to save money, email marketing is an effective tool to drive revenue for companies.  Customers feel like they’re winning, and you’ve ensured that next time they see your email in their inbox, they’ll open it.

 

What Are Companies Looking For In Email Marketing?

 

Companies are always looking for a marketing strategy that is cost-effective, efficient, and simple to use.  Email ticks all of these boxes.  Designing a great email campaign is much less expensive than utilizing television, radio, or billboards, making it a tool that can be utilized equally well by large companies and budget-conscious small businesses.

 

If your company isn’t using email as part of their internet marketing plan, then you’re missing out on a vital chance to get information to your customers.  As one of the most effective, accessible, and budget-friendly strategies available, email is too good to ignore.

 

Sources:

Here Are 5 Reasons Why Email Marketing Still Works – www.inc.com

Why Marketers Should Keep Sending You Emails – www.mckinsey.com

18 Oct 2017
remarketing-and-how-it-works

Remarketing: What is It and How Does It Work?

Customers are very important such that the success of a business depends largely on them. If you own a business, it just makes sense to find more strategies that would get you more visitors in your physical store or, perhaps, drive more traffic online.

The next question will be, “How do you attract new customers?”

In this article, we’ll focus on one of the most effective sales and advertising strategy used by businesses today. It’s called remarketing.

 

What is remarketing?

In a nutshell, remarketing is a technique that several online businesses use to connect or to maintain contact with customers who have expressed interest in their business. For example, customers, who have previously visited a pet shop’s website, will continue seeing the pet shop’s ads even after they’ve left the site.

 

How does remarketing work?

Once a customer opens a company’s website, his browser will acquire a small piece of information called cookie. The cookie ID is added to the company’s remarketing list. Depending on the criteria created by the company, this remarketing cookie makes browsers display a company’s ads more frequently.

Before a remarketing campaign becomes active, a minimum number of 100 cookie ids on each remarketing list should be met.

 

How do you increase your chance of becoming successful in remarketing?

We’ve asked some of the top online companies who have adapted remarketing techniques for years. Sure enough, the simplest, yet most sensible strategies prove to be the most effective. For your remarketing technique to become successful, you should:

• Make sure that the ads you’re creating are relevant to what you think your customers are looking for on your website
• Come up with some exciting ads that entice or encourage customers to come back to your website

By smartly doing this for a strategic number of days, weeks, or months, you may also increase your brand awareness. Sooner, you’ll also observe higher conversions, sales, and profits.

 

Want to get started with Remarketing?

At Drive Traffic Media, we can help you succeed in your chosen venture. Having mastered countless techniques in internet marketing, we can help turn your disadvantage into your biggest strength. It’s about time you make your online business big. Call Drive Traffic Media today at (949) 800-6990.

 

30 Aug 2017
Effective Ways to Manage Your Business’ Online Reputation

Effective Ways to Manage Your Business’ Online Reputation

Managing a business about a decade ago is quite different as to how it’s being done now. Before, you can easily make up to your customer’s dissatisfaction by either talking to them personally or via the phone. But now, customers can leave reviews online for the entire world to see which can easily put your company’s name in jeopardy.

With the emergence of social media, it’s never easy to keep your business spotless. This means you have to double your efforts and make sure people only have the good things to say about your business.

We want to make sure you’ll be alright so here are a few things you can do to repair or strengthen your online reputation:

 

Don’t ever argue with a customer online

This is almost a no-brainer. Sad to say, it’s really easy to see yourself or your staff arguing with a difficult customer. Whether or not your customer is wrong, always make them feel special. Don’t let negative emotions take over you. If you’re too mad that you need to walk away from your keyboard, do so.

Identify negative content and attempt to remove them

An independent marketing research has found out that company owners, who have negative feedback on the first page of search results pages, are at risk of losing about 20% of their business. What’s worse is their losses get even higher as they receive more negative reviews. Therefore, it’s a must to deal with negative feedback. At times, you may need to use your customer service skills in appealing to a customer to remove his or her bad review. If this attempt is unsuccessful, then you have no choice but to bury the negative reviews with positive ones.

Also make a name for yourself, not just for your business

Without a doubt, taking care of your business reputation is essential. However, do take note that your work doesn’t end inside the premise of your company. Wherever you go, maintain a good public profile that matches your business philosophy. Be consistent across the board.

Share your positive experience

Make the most out of your positive experience by sharing them with the people around you and in social media. You can courteously ask your satisfied customers to write reviews about your business. Moreover, try to generate new content regularly. You can either start a blog or promote helpful links on your social media sites. Bottom line, create that so-called natural association between your customers, website, and social media accounts.

Make customers happy at all cost

Managing your online reputation is not just an option, but a necessity for your business. Always listen to what your customers have to say. Don’t take negative feedbacks personally and deal with them professionally.

We at Drive Traffic Media can further help you with this. As an expert internet marketing agency, we have several years of experience helping businesses build a solid online reputation. Call us today at (949) 800-6990 so you’ll know how we can assist.

28 Mar 2017
ways-improve-ppc

Steps to Sizzle Your PPC Campaign

Pay per Click is recognized as an effective advertising campaign solution to get traffic to the website and increase conversion rate. On the other hand, some owners would consider this a risky campaign because of their limited understanding on how to set up and run it.

Goal Setting. The most challenging stage is to set goals for your campaign. Campaigns fail because owners and marketers alike do not put enough effort in the preliminary stages.

Take some opportunity to decide what you want to achieve and how you want to do it.  Take a look at the latest PPC trends and perform an initial analysis to help you define clear and measurable goals.

 

Choosing Keywords. Determining what keyword should go with your marketing campaign is the next step. Looking for potential keywords for your business, beginning with the most precise and relevant phrases for your niche or topic, is one of the most important steps to optimize your campaign.

 

Budget. In any project, budget settings come as the next essential step especially when there is plenty of keywords competition. However, if you have a tight budget turning PPC campaigns on and off based on the season(s) or a holiday would be a comprehensive strategy for maximizing your returns on investment (ROI).

 

Ad Placement Targeting. Another strategy to work is to create a placement targeting of your Google Adwords. Placement Targeting allows you to choose websites or a section of where you want your ads to show. It is a strategy to test out advertising on a site or section of the site that has a rate card beyond your current budget. Decide on how and where your ad will appear and how to drive visitors to your landing page. Get it to your target audience.

 

Location. Target a specific location to ensure that people who are in the geographical market will see your ad.

 

Language, Network, and Devices. Ensure your ads will appear on specific devices, are available on your product’s dominant market language, and ad servers are up all the time.

 

To make your PPC campaign sizzle, synchronize the message you want to push in your PPC ads and the message in PR, online media buys as well as print advertising. Through this, your company’s presence, brand recognition, and product/service trust are solidified.  Determine which PPC strategy is best for your online business and always test which works best.

27 Mar 2017
shirt-form-versus-long-form-content

Short Form Versus Long Form Content

A content marketing strategy can either have a long-form or short-form content. With people around the globe more connected than ever, long-form and short-form content can be a great tool to help online customers looking for answers to their questions about a product or service. For businesses, this offers great opportunities to reach new leads and engage with loyal customers.

But is the short-form content better for your business than the long-form content? Short form content may lack ideas and of little depth, and long-form as tedious. Each content has its potential downsides, but both types of content play an essential part in your business marketing mix for you to see the results you want. As business owners, you have the control on how to serve your company’s purpose by planning and executing good content. Digital marketers nowadays see to it that the content they want to read also meet their needs. Consider and understand the needs of your target audience and write impressive content that addresses their needs.

There is no proven process to determine the best length of content to write for your online marketing success. However, the best length of marketing content depends on your target audience, your product or service, and your business goals.

If you want to capture and gather engagement from your audience, then the short-form content is advisable. Short-form content is usually around 1,000 words. Examples of short-form content include blog content, infographics, and social media posts.

If you wish to educate and inform it is best that you go with the long-form content. Long-form content is typically around 1,500 – 2,000 words. Long-form content is the best marketing strategy when your product or services

a. require more commitment to purchase,
b. if you need to showcase the quality of your product,
c. if you’re into information-based marketing,
d. if you have a new product or service that your audience has little knowledge and you need to explain properly for a proper pitch.

Examples of long-form content include webinars, long blog posts, e-books and case studies.

You can try to convert short-form to long-form and vice versa to repurpose your marketing content and make it available to a broader audience. Need help with your content marketing strategies? Call Drive Traffic Media at 1(888) 375-3058.

10 Jun 2016
online-marketing-strategies-that-work

Online Marketing Strategies That Work Today

In today’s fast paced environment, many businesses instinctively know that they need to look for various ways to ensure that their business succeeds. What is going to get them more money? Online marketing! The problem is that most business owners are unsure on how to do it and where to start.

First, you need to make sure you have a budget. Now, how much budget should you allot for online marketing? You need to spend at least 10% of your business income. You need money to run or maintain your website, to pay your employees, software that you use and all kinds of marketing needs. These are the things that you need to prioritize. Business people cut their online marketing budget at the first sign of slow business. Marketing should have been the last thing that you want stopped. Cutting it out means to stop your most productive means of lead generation and the potential to get more clients. Cutting it out means that you won’t have any way of turning these potential clients to paying clients and that means your revenue loss.

Look for a marketing plan that works for you and your business. Online marketing  is by far the best strategy because the internet world is where customers now seek answers, products and services they need.

Here are the important online marketing strategies that work best:

The first best way by far is Search Engine Optimization (SEO). Organic or white hat SEO will make your website as a reliable and trusted industry source by the search engines. Go after some focus keywords- the exact terms that you want to be found for and implement it through blogging. Share it on your social media, offsite blog distribution sites,social sharing sites, forums, etc. Make sure that your URL structures are implemented properly too.

The second trusted and most effective way is Pay-Per-Click (PPC) marketing. Most of the traffic is in the multi dollar company Google. You can pay Google to run a good adwords campaign for you.

Next step is Pay-Per-Click marketing in social media. Different social media accounts have actual ad platforms like LinkedIn marketing, Pinterest marketing, twitter placement ads but the most powerful is Facebook. Facebook has the most information on people to get more leads. As what we mentioned in our previous blogs, you need to be consistent with your social media marketing. Make sure that you are consistently posting relevant and interesting content about your business.

Email marketing by sending out email messages to solicit sales, request business or to build brand awareness is also an effective online marketing strategy.

Don’t get left behind! Your customers and your competitors are already online, you should too! For more online marketing strategy to help your business succeed, call Drive Traffic Media at at +1 888 375 3058.

14 May 2016
online-marketing-budget-how-much-will-you-spend

Internet Marketing Budget: How Much Should You Spend?

It takes money to make money in order for your brand or product to boost sales and grow your business fast. So first we need to invest money into digital marketing so we become visible in the online world. Why? because most of your potential customers are turning online too looking for products and services they need; and of course, many of your competitors are into internet marketing too. Will you pass the chance of losing these potential online customers?

So how much should you spend on digital marketing?  If you spend too little, your  message might not be delivered to the audience and  if you spend too much, it might blow up your marketing budget. So, here are some of the effective tactics we can use :

  1. First, we need to start with a clear direction. You have to have a marketing goal before setting up the budget. Are we doing this marketing for brand awareness?To increase customer base in a certain percentage each month? or  just to engage better with the existing customers you already have? These are the things we need to consider as it will be a great help in narrowing the focus of our goals.
  1. Allocate budget to different strategies based on their success and not the actual cost. For projects that did not go well, figure out on how to improve them or spend the money elsewhere. We do not recommend throwing your money on ineffective marketing channels.
  1. Research on what your competitors’ marketing strategy is; and be updated on the industry trends before engaging in any campaigns to ensure that website  is not only current but is search engine-friendly and mobile-friendly too.

It depends on your tactic to either catch up or stand out. If this works with others, make it work for you. But if you see it stumbling, figure out how to stand out and get ahead!

We advise and recommend that you invest 10% of your gross annual revenue into your strategic marketing as a start up or if you are to launch a product or service. And if you want to ramp things up, invest from 20 to 30% of your projected annual gross revenue. Again, you have to spend money to make more money.

Need other internet marketing tips for your orange county business? Call us at 1(888) 375-3058 today.

12 Feb 2016
Domain-Name-as-an-Internet-Marketing-Tool-for-Your-Business

Domain Name as an Internet Marketing Tool for Your Business

 

Each computer has what we call an Internet Protocol (IP) address which is a set of four numbers separated by periods but we can’t remember all our favorite websites with just number combinations, can you? That’s the reason why domain names were created, that way, we don’t have to memorize as each of those numeric IP addresses are given unique names instead.

Why would businesses care for domain names, anyway? As an Orange County business owner, owning a domain name is not just limited to getting a technical shortcut of the numerical combination. In the world of internet marketing and sales, it could make your presence known to the cyberspace or it can ditch your business to the netherworld.

 

  1. Credibility. Buyers would trust your services and products if you have a domain name. Why? Because if you put effort and invested money to buy a domain name, that would signal consumers that you’re also willing to place effort in creating products or services that have value.

 

  1. Mindset for the Future. Owning a domain name implies that you’re ‘trendy’ and “future-oriented” in a sense that you keep your business on what’s latest on the technological breakthroughs.

 

  1. Uniqueness. A domain name which is similar to your business name reinforces reinforces the value of your brand to your consumers so it’s easier for your customers to remember your business and return to it. The possibility of passing it along to their friends also increases when they talk about your business amongst themselves.

 

  1. Portability. You have the choice of transferring hosts if you have your own website or domain name. You also have the option to transfer it to your own in-house server if you have one. On the other hand, if you don’t own your domain name, you will have to change or take a new URL, thus, destroying the branding which you have built up and nurtured with your old website URL.

 

  1. Search Engine Value. Search engines give importance to unique domains than those which are just sub domains or a part of another domain name and once your homepage is optimized, you get to enjoy the website traffic which is important for you to get even more web visitors and online conversions.

 

  1. Professionalism. Your domain name gives you the ability to create email addresses that are patterned after it and which you can use for the different roles or various departments in your organization or business.

 

Building the online reputation of your business is tough but if you really want to leave an impression or lasting mark to your online presence, boost your brand and get conversion in the process, then you have to understand the importance of owning a domain name. Need help in your internet marketing especially here in Orange County? Call us at (949) 800-6990 and receive your free online reports today.

 

Sources:

Why Domain Names Are So Important by allBusiness

Importance of Domain Name and Why you should own one? By Steps to Make your Own Website

 

 

03 Nov 2015
online-reputation-management-orange-county

How to Defend your Orange County Online Reputation from Negative Attacks

How to Defend your Orange County Online Reputation from Negative Attacks

 

Audience nowadays are very active in their roles as customers, thus, a need for businesses to manage their business online especially since the buying tendencies of consumers are influenced mainly by the number of positive reviews they read about the company they want to buy from. In fact, Yelp has it that nearly 90% of Yelp users are making purchases from the businesses they found on Yelp in a span of a week with 51% of these Yelp users making a purchase decision after they have visited the business website. Such is the power of online reputation and the need to manage it.
Aside from its influence in the consumers’ buying decision, online reputation management also addresses public criticisms and feedback made by disgruntled and unsatisfied customers especially since 45% of consumers nowadays share their bad experiences of a company product or service through social media. Sadly to say, some of them were posted by fake customers, underhanded competitors or even the company’s ex-employees.
These bad reviews couldn’t be ignored as the presence of just one negative review will cost a business 30 customers. Another survey stated that 24% of consumers won’t purchase a product once they have read at least 2 bad reviews and 39% of them won’t make a purchase after they have read 3 negative or bad online reviews. Negative reviews that are not addressed are ultimately your competitors’ gain.
So how do we protect our Orange County businesses from bad reviews and defend our online reputation? Here’s a few tips your business need to note of:
• To prevent a negative criticism from escalating, address any bad reviews your company gets immediately. You can activate Google alerts to assist you in monitoring for new reviews ‘as it happens.’ As I mentioned earlier, the public these days are very vocal about their opinions and 58% of them are now sharing their customer experience of a product than they did 5 years ago. You can use private messaging to communicate with your reviewer and see to it that you use calm, professional and friendly responses when providing resolution to your bad reviewer’s issue or issues.

 

• Look at negative feedbacks as opportunities to improve your product or service instead of responding negatively about it too. From your negative reviewer’s standpoint, seeing you correcting the issues they have help rebuild their trust and wipes their bad experience off.

 

• As for fraudulent reviews that were posted on your business, post only one public polite comment and then ignore it completely.

 

Online reputation management is not just about reacting immediately though. It’s also knowing when and how to react to certain scenarios and taking a proactive yet positive approach in dealing with customers who are less than satisfied with your brand.

Never let bad or negative reviews ruin you. Drive Traffic Media will help your Orange County business attract good reviews that will streamline your sales and drive more happy customers your way. Call Us at 9498006990 today!

 

 

Sources:

Infographic, When Yelp Attacks!
Online Reputation Management: The Basics by Gyles Seward of Elementary Digital

28 Sep 2015
social-media-ad-marketing-orange-county

Want Clients to Give In? Social Ad Marketing is Key!

Want Clients to Give In? Social Ad Marketing is Key!

 

You got quality contents and you’re very excited that it’s going to get so much engagement so you post it on your social media accounts to let your viewers see the benefits of your content and then…BOOM! Just one or two ‘Likes’ and worst case scenario, you get nothing at all.

Let’s face it. Regardless of the fact that you spent so many hours on a great content, in the hopes of providing your readers the answers they need about your products or services, only a few of them gets to see your content on their newsfeeds. It is very difficult to get organic results in social media marketing nowadays, especially for Orange County businesses which are utilizing social media to promote their web contents.

The question is, why is this happening and how would a social media company address this? Here are a few insights from Kelly Shepsko of Business 2 Community.

1. To get social media engagement, you need a social ad budget. Do you know that even if you have thousands of social media followers on Facebook, only about 1-6% of them gets to see your company update on their newsfeeds? That’s right! And with that depressing percentage in mind, only a few get to actually see it as it is piled up with other updates on their newsfeeds. Not really a happy thought, eh? So since social media platforms are making it difficult for business owners to promote their contents, which you either paid or spent many hours to create, you need to promote it via Facebook ad marketing. Why? According to Kelly, even the HubSpot founders agreed that you need to allocate a social ad budget for your business to survive. As I mentioned earlier, gone are the days where high organic social media marketing results are obtained easily.

2. You need to implement Social Ad Retargeting until your potential clients are ready to Buy or use your service. Have you noticed that when you visit a certain shopping site, the items you click are the same items you see posted on your Facebook, Twitter and other social media pages? This is called social ad retargeting and it’s a very powerful tool that would allow you to “nurture grow and convince” your potential customers even after they have visited your website and moved on to their respective social media accounts. The good thing about this is that they’re the ones who expressed interest in your product or service, the only thing that the social ad retargeting would do is to “follow-up” with them until they buy or subscribe.

3. Social Media Marketing is cheaper compared to other marketing campaigns. Instead of thinking of the costs, think of the returns this will give your company. Ad marketing and remarketing are not limited to large business corporations anymore, even small business owners need to do it as only a small percentage of your followers get to see your updates (Remember, only 1-6%). Your contents need to be seen and appreciated so you have to boost it and give your viewers the ‘push’ to buy in. Besides, ad marketing is way more effective but cheaper compared to traditional means of marketing so why not boost what’s helpful and necessary to your audience?

 

Drive Traffic Media implements ad marketing along with our social media marketing for Orange County businesses we serve in order to get your audience to view, engage and channel their interest towards sales for your company. Call us at 9498006990 to find out more and receive your free quote!

 

 

Source: Social Media Advertising: The New Kid on the Inbound Marketing Block by Kelly Shepsko of Business 2 Community