Category: SEO

15 Aug 2017

Digital Marketing Concepts That Can Elevate Your Business

For a marketing program to work, it should include special ingredients such as good strategies, realistic goals, and a wisely targeted audience. You need not be a marketing guru to become successful. You simply have to listen to the voice of the experts and not take for granted the opinions of your customers.

Here are some ways you can elevate your Internet marketing programs:

Make the most out of the misfit advantage

Don’t be afraid to explore new things and unleash your creative side. A lot of times, it’s the misfit that gets noticed more easily. Show the world what you’ve got.

Supercharge by doing less

A huge majority of visitors online don’t spend much time on websites. You, therefore, need to come up with some short, yet high-quality article, video, or infographics. That way, the chance your readers will get back to your site will be a lot higher.

Engage your community

It’s very easy to overwhelm customers with tons of information. You can establish trust in advertising by asking them to participate in marketing campaigns. Engage your readers by posting content that’s fun, educational, and creative.

Improve customer experience by being authentic

There are two things that effectively connect customers to brands: purpose and authenticity. Enhance customer experience by organizing your insights based on their questions, actions, and feelings. Also, invest in your brand so it can make a human influence.

Regularly audit your social accounts

Take time to search your products and brands on all social networks. If there are things you don’t like, you’ll likely need to improve the way you’re managing your digital reputation.

Be relevant and remain updated

You can improve engagement on your page by updating or adding content on your site that is relevant to the current situation. You can also extend your reach by building internal links to your new article or video from existing content. Hint: Use Search Console or Google Analytics to search for top pages that drive organic traffic and conversion.

 

So what now?

Don’t get stuck to one strategy and don’t be afraid to explore what’s in and what’s out in the marketing world. Be an influencer in your own way. Moreover, collaborate with experts and engage with your customers.

This is easier said than done, but you can get things positively going with the help of an SEO company such as Drive Traffic Media. Contact us today at (949) 800-6990.

11 Aug 2017

Things You Can Do If Your Site Ranking Has Dropped

Fluctuations in search ranking are almost always inevitable. This is especially true as search engines such as Google frequently roll out real-time algorithm updates. This doesn’t only sometimes cause algorithmic penalties, but it also causes search rankings to head into the wrong direction.

Here are some easy ways to prevent your site ranking from dropping:

Review the ABCs of your website

Make sure your site is not lacking the basic essentials of a successful website. It should:

  • Effectively represent your company and its objectives
  • Have a clear call-to-action
  • Have a structure that’s easy to navigate
  • Give you access to statistics that guide you in making marketing decisions

Evaluate your site’s SEO elements

Take time to scrutinize your site’s homepage title, metatags, headings, and other SEO elements. For example, check if your homepage title and metatags are optimized or if they are displaying correctly on your site.

Always check out for search engine’s algorithm updates

Follow popular influencers such as Gary Illyes, Barry Schwartz, and Danny Goodwin to remain on top of the recent developments. If you think you’re up-to-date and that you’re doing things the right way, consider checking your web’s content, layout, and load time.

Find essential information in Google Analytics

Google Analytics offers tons of information such as how visitors found your site, things they did while on your site,  possible reasons they left before making a purchase, etc. You can even segment your audience by desktop and mobile browsers.

Monitor your site’s backlink profile

As you know, backlinks are important as they help prove your site’s trustworthiness and value. If you only have a small backlink profile or have a couple of links from spammy websites, then that would really hurt your ranking.

 

Conclusion

There’s no problem too big or small when it comes to SEO or web optimization. Instead of panicking, do your homework and make sure not to skip the basics.

You can contact an expert SEO company too. With several years of experience in social media and online marketing, Drive Traffic Media can help you determine what’s needed to put yourself on top. Contact us today at (949) 800-6990 and we’ll help you make a difference in the digital world.

 

 

09 Aug 2017
SEO mistakes to avoid

Common SEO Mistakes That Small Businesses Should Avoid

Running a business is never easy. Aside from the investment, you need to be determined and be always willing to learn new things. The fact that you’ll be multitasking, for the most part, makes you prone to committing some mistakes.

As an expert SEO company, we’ve observed a couple of SEO faults that small businesses repeatedly do. We hope that, by avoiding all these, you’ll be able to grow your online business faster and enjoy the fruits of your hardwork.

Here are the SEO mistakes you should avoid:

 

Expecting very quick results

Putting in a lot of work to perfectly optimize your website does not necessarily mean you’ll get to the online search ranking fast. In reality, it takes quite some time as you would have to first establish your expertise and online reputation. You can achieve this by regularly publishing quality content.

Writing content mainly for SEO and not for people

SEO is important for your website to rank favorably in online results. However, you should take into consideration the people who’ll be reading your content.

While it’s good to strategically play with your keywords all throughout the article, it’s also important that they make sense to the people reading them. This means your keywords should sound and fit naturally to make a good read.

Focusing alone on traffic

Much of your efforts are undoubtedly focused on driving more traffic to your website. However, don’t get too excited with the traffic your site is getting. Focus on what’s important — conversions. By analyzing which pages are giving you the highest conversions, you’ll easily know what needs to be improved to make your business grow.

Overlooking the alt-text of the image

As we know, images or videos are good ways of drawing more visitors to your website.

Search engines don’t have a means of identifying or processing images except by reading the alt-text or the “alternative text.” Be creative in your alt-text by giving your images a helpful and meaningful description and by incorporating relevant keywords.

Underestimating the importance of social media

Social media is not only for lazy or bored people who don’t have something to do during their free time. Through the years, social media has emerged as an essential place where customers share their experience, buy goods or services, and a lot more.

Make the most out of social media’s popularity by adding links to your FB or Twitter pages on your website. You can also add your business on local listing sites such as Yelp and Google for Business.

 

Are you ready to take your SEO efforts to the next level?

If you are, contact Drive Traffic Media today at (949) 800-6990. We’ll help setup your site to let customers find you easily. Most of all, we’ll get it to drive more sales for your business.

04 Aug 2017
importance-seo-audit

Why It’s Important to Perform an SEO Audit

When you run a business, it’s your job to measure and analyze some key performance indicators (KPI). This is important most especially if you’re serious about staying ahead of your competitors. The same goes with SEO. No matter how tedious the process is, there’s no reason to stop even if you’re already ranking comfortably in search engines. You have to scrutinize your SEO efforts and determine areas that need improvement.

In this article, we’ll outline what needs to be done during an SEO audit. You’ll soon see that the whole process is straightforward, but is influential on how your site performs in the long run.

Initial Phase

An SEO audit would give you an idea on how well your SEO efforts are faring. There are a lot of SEO tactics that one can use but they are not guaranteed to work everytime. Bottom line, your SEO techniques should be tailored fit to the needs of your site and business. That way, you’ll know if your SEO efforts are effective or not.

Before you start doing an SEO audit, make sure to get these things done first:

Crawl your own site

Crawling your site would quickly let you know which sections are inaccessible to search engines. It will likewise tell you which pages are indexable or not.
Know what search engines say about your site
Often, crawling a site is not enough to get the data you need. You can’t right away assume that the crawlable sections of your site can be found in the databases of search engines. Using a set of webmaster tools, you’ll know which pages on your site made it in Google or in Bing’s database.

And now, the SEO Audit…

1) Closely examine accessibility and indexability

This step involves:
• Checking if you have accidentally blocked crawlers or incorrectly indexed a section of your site
• Look for some 404 error and bad redirects
• Make sure your XML sitemap is readable, functioning, and up-to-date
• Check your site’s architecture, speed of loading, and use of JavaScript/Flash

2) Analyze your site’s on-page ranking factors

The most basic on-page ranking factors are :
• Site URLs
• Web content
• Outbound links
• Meta tags
• Javascript, Images, etc.

3) Also look closely at your site’s off-page ranking factors

The most basic off-page ranking factors are :
• Number of backlinks
• Quality of backlinks
• Your site’s position on reputable ranking services
• Inclusion of social media

4) See how your site fares in the competition

So what do you think?
An SEO audit can take several days or weeks to complete. No matter how time consuming or costly it might be, it’s always worth it. Take time to perform audits once a month or every after three months. This would not only save yourself from trouble but will likewise give you an edge in site rankings.
An SEO company like Drive Traffic Media can help you do all this. Call us today at (949) 800-6990 and together we’ll make things possible.

08 Jul 2017

How To Rank Through Blogs

How To Rank Through Blogs

For most clients who want to develop a content strategy to rank for more keywords, one should take the time to sketch out better techniques and implement them. Blog writing, as often described, is the best way to increase traffic to your website and deliver outstanding conversion results.

 

Whether you focus on e-commerce, lead generation or self-service blogs, hiring a white hat SEO company to do it for your business can be regarded as a long-term investment; and it’s best to start saving early!

 

There is evidence to suggest that investing in blog marketing today will pay dividends for years to come.  Putting up a blog section on your website or publishing blogs often will help your site gain search engine results or SERPS when Google notice it.

 

Here are some important steps to consider to optimize your blog posts so they can help your website rank:

 

Write Useful blogs.  It is important when creating content to ask yourself what consumers might be searching for when they need a product or search for a service. Are they only searching for curiosity or purchase?

 

Make sure to create content of your target audience wants and needs. Also, communicate what your content is to search engines so they can share it with your target audience, and use your blogs as a point where your readers can interact by posting it on social media platforms.

 

People in all walks of life are constantly looking for information online! Thus,  blogging is one way to feed the demand for information. Remember to always think about your reader.  Focus on them as the SEO part of the equation will take care of itself once your blogs supply the best user-experience.

 

Create URLs relevant to the blog topics.  Use dashes instead of underscores and avoid using numbers as URLs. It’s easy for readers to understand URLs similar to your blog title rather than having numbers as URLs.

 

Another great way to improve ranking is through HTML tagging techniques. When creating content or a blog, you should include your relevant keywords, at least 50 in variation like splitting keywords as this could exponentially improve your SEO ranking.

 

Don’t allow your website to suffer without SEO blogs! Give us a call at 949-800-6990 and let us teach you how to improve your ranking through blogging.

 

05 Jul 2017
seo-can-help-increase-traffic-and-brand-of-foundation-charity

Why SEO Is Important for Foundations and Charities

Your website is the destination for your potential and current customers because this is where they can obtain the information they want and need to know about you and your business.

While SEO is always changing, there are two difficult questions typically facing Charities or Foundation: why should I worry about SEO, and how do I go about optimizing my website?

Below are some reasons why every charity or non-profit organization should engage in SEO:

1. It does increase awareness. SEO is often considered to be the window to the charity website’s world. An SEO company can help drive traffic and will give people the chance to see for themselves what your foundation or charity is doing. They will shows what your charity does, and at the same time, help engage with your supporters or donors for you to easily raise funds.

2. The key strategic goal of most foundations is to raise money to support their service. SEO is a great way to drive visitors or potential benefactors to your online donation page. Relatively, if the goal is to get more people to donate, then you must understand that you need to provide a high level of engagement.

3. New Supporters. If most of your search traffic is branded, it will show up to the people who already know about you as they’re already your possible supporters. But what about those who do general searches for issues relevant to your cause? SEO can get you seen by potential new volunteers, donors or fundraisers as long as your website is optimized with the proper search terms or phrases. This is where an SEO company can help as they can look for high volume keywords and use those on the target pages of your website.

4. SEO can increase trust and credibility in a charity. It is understandable that if the name of your charity or brand terms fails to list on the first few results in Google searches it immediately weakens your reputation. SEO helps in providing you pre-qualified visitors who are already engaged and are familiar with your organization.

Finally, with search engines becoming increasingly reactive, incorporating topical issues, news, and events and integrating social media too, can also increase the reach and impact of your SEO campaign.

27 Jun 2017
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Why SEO and UX Should Work Together

The fast-paced evolution of technology and the internet have changed the way how online customers want from a website. The expectations of online shoppers have changed dramatically over this past few years. No one knew what online searchers wanted or what to expect when the internet is just starting. However, being online for a long time now makes customers smarter, and they know exactly what they want from a website.

 

Because of this, search engines have been optimized to interpret and display information around the users’ search experience. The evolving online environment has shaped how online customers interact with content.

 

How do Online Interactions Happen?

SEO is about making your site better for customers. It is mainly focused on technical and creative elements of a website and usually looks to increase awareness in search engines, improve rankings and drive traffic to your business site.

 

UX is mainly focused on website’s usability and accessibility, and engaging customers once they reach your site. SEO and UX need to work hand in hand and focus on the intent of online users to maximize conversions and drive more sales. Both should focus on delivering great customer experience to drive more qualified leads.

 

With the help of SEO and User Experience, online interactions are more diverse than ever between your brand and your customers. Online searchers use keywords to look for products or services. Search engines identify patterns in how and what people search online. On the other hand, UX designers identify what data potential website visitors are looking, for them to make adjustments to your website. Great User Experience design is important to the customer’s personal experience on a website. An optimized website and smooth experience entice users to engage more with the site.

 

That’s why it’s critical for businesses to combine Orange County SEO strategies and user experience (UX). Combining these two will help you maintain a competitive edge and ensure more online conversions. Giving emphasis on only one of these will result in an unsatisfactory experience for your online customers and less revenue. The goal is to make SEO and UX work together to drive more conversions for your business.

 

01 Jun 2017
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Links: Relevance Versus Authority

Business owners who want to pursue online growth can’t pass up organic marketing as a channel. Based on a study conducted by BrightEge, organic SEO Orange County directs the majority of online traffic while links drive rankings in organic search. So, if a search is paramount to your online business then so are links. Links are success indicators of a successful online marketing campaign.

But not every link had the same value nor are they created equal. Which is important then, relevance or authority? Link builders always consider these two metrics as these are part of the overall evaluation of a specific link. In an online world, authoritative and highly relevant links are what we usually seek and secure for our sites. The answer to the question whether to choose between relevance and authority is quite difficult. Beginner link builders find it very challenging to pick which of the two metrics to consider as they begin the challenging process of securing links.

As a business owner what would you choose? Would you rather have a high-authority link with low relevance or a highly relevant link with low authority? Here are some of the hypothetical and valuable insights shared by the link builder experts.

Relevance vs. Authority

  1. Highly relevant links improve SEO rankings.
  2. Highly relevant link receives a greater amount of traffic compared to a page with high authority link.
  3. More relevant links increase the chances of opening doors to targeted audiences to browse your site.
  4. A site that has more relevance can help the business grow and increase its conversion.
  5. Relevant links have a greater impact on the algorithm.
  6. Higher relevance link is a better customer experience.
  7. The relevance of the link won’t change, but low authority of a site can always increase over time.
  8. High authority sites don’t allow anchor text while relevant sites implement it.
  9. No relevance sites may be discounted even with links from high-authority sites.
  10. Google can ignore low relevance links.

In terms of traffic, links are more valuable, but if your goal is with social shares, then you need to go with quality.

31 May 2017
maximize-ROI-in-content-marketing

How to Maximize Your ROI in Content Marketing

How do you stand out? Use content! According to surveys, content marketing is considered the 4th among all ROI-generating strategies in the marketing industry. The question is, are you going to settle for a positive reception of your content? Of course not! You want to maximize your ROI.

Defining the strategy and KPI’s of your SEO Orange County content marketing ROI depends on two dimensions: Your ultimate results i.e. traffic and lead conversion and Your overall input as the business owner.

Here are the following tips to apply to significantly maximize your ROI in content marketing and build your connection with the target audience:

  • Be efficient by writing down your strategy/ies, define your goals,  and assign clear roles to everyone involved.
  • Use automation like social media scheduler on your content marketing when needed.
  • You have to have an understanding of your market and the purpose of your content.
  • Define whether you need to engage with the same group on the market or attract a newer one.
  • People expect to be entertained, that they will be told stories, that they will be provided solutions and be given experiences when they read so make sure you write content with any of these goals in mind.
  • Campaigns are ensured to connect across various channels if you leverage on owned, earned and paid approach. To further level up your organic search and business performance to you need to adopt a consumer-centric approach.  This is a kind of approach wherein even if you create less content; you are ensured that whatever content you create can influence and will live across channels.
  • Avoid or even stop using platforms that don’t work or where your content don’t get published.  Drop what isn’t working and focus on what is.
  • Target more niche keywords with high search volume yet has low volume and low competition to get more attention.
  • Tap every content piece you need. Link, promote and syndicate it. It leaves permanent value so make the most of it as much as you can.  It only demands less investment that means you can rank faster and capture more people that are ready to buy!
  • Finally, try on experimenting with new demographics, new content angles, subjects, and methods of SEO content distribution. Focus on delivering content where your audience are engaged or entertained and educated.  These small changes can make a huge impact, so record your progress, and keep what works!

 

 

 

 

 

 

30 May 2017
optimize-images-to-benefit-seo

How to Optimize Images to Benefit SEO

Website design for business needs clear, engaging, interesting and appealing images to add compelling visuals and help pull in organic traffic via search engine image results. But to get loads of extra traffic, it is recommended that you properly optimize your images for SEO.

First and foremost, choose the right image. Choosing excellent quality images should be your primary focus partnered with good resolution, correct aspect ratio and size appropriate and visible across various devices. Unappealing and irrelevant images will put your efforts to waste.

Whatever your business is, if you have a website, images is one of the tools for an eye-catching design, not to mention its role in your SEO efforts. Optimized images will help your website rank in local search queries and make them appear in search engine results page (SERPs) for you to get more website visitors.

 

Size of the Image File

Consider first the size of the image file. Website visitors are expecting fast-loading images or image once they click a certain web page. If images don’t load quickly, it affects the users’ experience giving them a bad impression of your website and therefore will transmit an unfavorable signal to Google. Take note that Google considers website load speed as a ranking factor. Make the right dimension when you create your image file. Compress the image if it the dimension is big, but you want the storage space to be small. Do not manipulate it. Compressing the image means the image retains a quality appearance when the file size is reduced.

 

Name of the Image File

Optimizing images for the web requires a simple but descriptive file name just like any digital file. This gives the search engines the opportunity to know your image belongs to an individual service or product and location.

 

Alternative Text (Alt Text) and Anchor Text

Let’s admit it, search engines are getting smarter with technical stuff, but they are not particularly good yet at seeing an image and identifying its content. Help describe the nature of the image by embedding “alt text” in your image. Adding a local modifier and keyword to the alternative text of an image help the search engines to understand its relevance and can better link the image with your content.

The links pointing to the image refers to the Anchor Text. It’s the web page that represents the media file of the image. Get ranked using relevant keywords found on a web page of the image file.

 

Geo-tagging and Citation in Meta Data

What is the accurate way to “tag” your image with a location? This can be achieved by adding a latitude and longitude coordinates as meta data into an image together with your business Name, Address and Phone information embedded on it.

 

Provide Google with a Sitemap

Help search engines discover all the corners of your website with a Sitemap.

Need other image tips that will help your SEO efforts? Give Drive Traffic Media a call at (949) 800-6990 today!