Category: Search Engine Optimization

21 Apr 2017

5 Essential Tips for a SEO-Friendly Domain Transfer

Admittedly, moving your domain to a new one can have an adverse impact on your SEO rankings. Why, you might ask? Because rankings are based not just on the page level metrics but also on the domain level metrics so touching or moving the domain basically resets your metrics back to zero. Below are some tips to somehow minimize the negative SEO Orange County impact of domain transfer:

Inventory. Jot down all the pages on your current site. This is essential when you create the 301 redirects which will allow the channeling of the traffic from your old site to your new one. The 301 redirect is considered to be the most efficient and SEO-friendly method of webpage redirection.

Holding Page. Creating a holding page will let Google know that you own the domain and you are in the process of building the new site. This is also especially helpful in link building because you are trying to establish domain authority even before the site is completely launched.

Broken Links. Before making the site “live,” be sure to check for broken links and all the existing ones are working properly. If they are, then it’s time to show the world wide web your new site.

Webmaster. Be sure to add and verify your new domain to your webmaster tools account. There are several ways to do this:

  • upload an HTML file to your domain server
  • add a <meta tag> to your homepage
  • Google Analytics

 

Create and submit through your webmaster tools the updated XML sitemap of your new site. The sitemap, as the word suggests, guides the search engines when crawling your site and introduces them the structure of the new site. The sitemap will also tell Google how often you update your pages.  

Build a 301 redirect file. 301 redirect should normally be done on a per page basis but if this proves to be too laborious, what you can do is 301 redirect all pages to the homepage of the new site.

Using the webmaster tools again, use the change of address tool to notify Google that you want your new site displayed in the search engines in favor of your old one.

Monitor. When everything’s done, you will notice that your rankings and traffic will drop, but this is not a cause for concern. Once the new domain’s 301 redirect filters through the authority of your old domain, you would start gaining grounds in ranking and traffic again.

It is a good practice to have a benchmark of your old domain’s traffic and ranking before the change of domain for you to determine if it has any major impact or not.

For site rebranding or redesign, it is also a good idea if you launch your site by moving it first to the new domain before launching your redesign. It helps minimize the impact on user experience which is the ultimate goal of any SEO Orange County campaign and the ultimate priority of search engines when ranking your site.

 

 

 

21 Apr 2017

Secrets To Local SEO Success

There are many misconceptions amongst businesses and marketers alike regarding strategies, tactics, and result measurements when a local SEO campaign is initiated. Fortunately, learning the secrets to achieving SEO success for small businesses doesn’t have to consume a lot of your hours.

The best approach to SEO is with the mindset of not playing games with Google, but using a white-hat, holistic optimization. Practice what will help make your site stand the test of time. If you’re looking for secrets and best techniques to dominate in the local SEO Orange County rankings and maximize your online visibility, read on!

 

One of the key features of a Local SEO would be citations.  Having a STRONG CITATION PROFILE would be a great opportunity to outperform your local competition.  So if you have not invested your time into getting yourself listed on your industry and city citation page listings, do it now!

 

How to do it? Spend time researching for common keywords used in your industry and location; recognize the organic results for business listing sites that showed up; and then reach out to them to get your business listed.

 

As soon as you have all the data, keep your CITATIONS CONSISTENT AND UP-TO-DATE! Use the same structure and information in your listing to avoid confusing Google.

 

ENCOURAGE REVIEWS. Reviews are already part of the Internet especially online business sites nowadays.  Almost 90 percent of people say online reviews influence their purchase decisions. It works wonders for both your local visibility and at the same time, it increases sales conversions.

 

Encourage users or customers to leave reviews. It increases your visibility in search engines locally. Do not forget to thank users for their feedback and motivate them to use your brand again in the future. In connection to that, make sure that the process of securing reviews from customers is simple and easy to understand.

 

Never neglect the need to produce EPIC CONTENT to improve your local SEO campaign! A single great piece of content will undoubtedly create a long-term gain rather than having a volume of poor quality content. Make it more in-depth with insights.

Keywords, content, and links are at the heart of every local optimization strategy. The difference in every tactic lies in considering which strategy you’ll prioritize.

Need other local SEO Orange County tips to succeed? Call Drive Traffic Media at (949) 800 6990, (888) 375-3058 or 310 341-3939 for your free website evaluation.

 

06 Apr 2017
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5 Steps in Hiring the Best SEO Company

Search engine optimization is the art and science of using techniques to send signals to search engines that your site has useful, valuable, and relevant content that can be shared with others who search online for something similar.

As search engines remain productive in updating their algorithms and in providing a reliable end user experience, hiring an SEO company Orange County is considered a daunting task more than ever.

Here are the steps:

 

  1. Set proper goals. The first phase for any business when they start an online marketing campaign is to decide on what you really need.  It will make the process more intuitive and will allow you to have clear goals.  If you are not familiar with SEO, you may want to decide on other strategies where your ultimate goals to increase your sales is accomplished.

 

  1. Choose the best SEO company. If you have decided what you need from an SEO Company, it is now time to start looking around. Sit down with several companies that might be a good fit for your business and discuss the details you are looking for.  Most companies offer free consultations because that will showcase their work so try to take advantage of this offer.

 

  1. Know your agency’s background. Once you have decided, get you SEO company to tell their stories about how they started, their best and worst experiences with clients, and of course their core values. As you begin the process, you may also want to come up with the criteria that you want your SEO company to have.

When selecting an SEO Company, it would also be helpful to look and check what have they done and the results that they have produced. References from happy customers would be necessary as it will provide assurance that your SEO company can deliver what they have promised.

 

  1. Set your budget and be reasonable with the results it will give. It is also recommended to give your SEO Company a budget, so they know what you can afford, and they can also fine-tune their plan for your company.  Give the best estimate of the work that can be done so that they can also meet your goals reasonably.

 

  1. Be realistic. You should also have a clear understanding that search engine results positions constantly change. So be careful if the agency promises that they’ll rank your site in a matter of a month or two! 

 

SEO Orange County is a long-term strategy. When you find the right SEO company Orange County, you will receive the best support you can have from the professional team dedicated to your success. It will eventually lead to a successful partnership and achievement of your business goals once you give it enough time and patience.

 

 

05 Apr 2017
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5 Powerful Benefits of SEO

You have heard about SEO, and you are somewhat convinced SEO works very well for different kinds of businesses. Did you ever wonder why it’s so powerful?

SEO Orange County allows you to connect with people searching for your product and service and eventually convert them into buyers and local customers.  As a business owner, it is important to promote your company and that SEO should be a part of that plan.

Let’s spotlight the role of  Search Engine Optimization in marketing and communicating.

  1. SEO  is not a  cost, but it is an investment with high returns. Think about lifting your rank to the top. It does increase sales without sacrificing your marketing costs but will potentially grow your profits over time.
  1. It could turn the spotlight on your sales. SEO is open seven days a week, available all year long, does not call in sick nor reports late to work but pulls in sales round the clock.
  1. SEO will stay and will never disappear. It will be around as long as there is the internet. It will continue to evolve so that your business can adapt the necessary SEO  techniques and methods to maintain your rankings.
  1. SEO is convenient. The Internet provides a favorable way for your business to be searched as it can be done in the comfort of your potential customers’ homes or mobile devices.  So, If you want to be found online, then you need SEO because a solid strategy in place can tremendously increase the odds of your business getting potential customers.
  1. Consider SEO as your digital calling card. It can multiply your impact by getting your website in front your targeted eyeballs.  It ensures that your website appears to the right people and gets viewed!  These eventually turns them into qualified leads and converts them into cash-spending consumers.

Based on how the search engines are developing,  SEO Orange County is more important now than ever before.  So why not embark on an SEO campaign that will make all these difference? Call Drive Traffic Media at 1(888) 375- 3058 and let our white-hat SEO strategies give your business ranking, traffic and investment returns.

27 Mar 2017
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Short Form Versus Long Form Content

A content marketing strategy can either have a long-form or short-form content. With people around the globe more connected than ever, long-form and short-form content can be a great tool to help online customers looking for answers to their questions about a product or service. For businesses, this offers great opportunities to reach new leads and engage with loyal customers.

But is the short-form content better for your business than the long-form content? Short form content may lack ideas and of little depth, and long-form as tedious. Each content has its potential downsides, but both types of content play an essential part in your business marketing mix for you to see the results you want. As business owners, you have the control on how to serve your company’s purpose by planning and executing good content. Digital marketers nowadays see to it that the content they want to read also meet their needs. Consider and understand the needs of your target audience and write impressive content that addresses their needs.

There is no proven process to determine the best length of content to write for your online marketing success. However, the best length of marketing content depends on your target audience, your product or service, and your business goals.

If you want to capture and gather engagement from your audience, then the short-form content is advisable. Short-form content is usually around 1,000 words. Examples of short-form content include blog content, infographics, and social media posts.

If you wish to educate and inform it is best that you go with the long-form content. Long-form content is typically around 1,500 – 2,000 words. Long-form content is the best marketing strategy when your product or services

a. require more commitment to purchase,
b. if you need to showcase the quality of your product,
c. if you’re into information-based marketing,
d. if you have a new product or service that your audience has little knowledge and you need to explain properly for a proper pitch.

Examples of long-form content include webinars, long blog posts, e-books and case studies.

You can try to convert short-form to long-form and vice versa to repurpose your marketing content and make it available to a broader audience. Need help with your content marketing strategies? Call Drive Traffic Media at 1(888) 375-3058.

23 Mar 2017
improve-ranking-through-blogging

5 Ways To Improve Ranking Through Blogs

A blog can be a reliable source of informative, educational and entertaining content essential to each business. It has been utilized for years to improve SEO Orange County rankings and business visibility.

There are sufficient opportunity to boost your search engine rankings through blogging, and despite other practices that may have changed and developed, blogging as an SEO strategy prevails and will always be efficient.

Here are some ways to make your website rank better in Google through blogging:

Fresh and unique content always give the readers the reason to come back to your website again and again.  It also paves the way for Google to get back to your site to crawl and index your new pages.

Limit on focusing solely on keywords. Meaning the old days of getting strong rankings by just putting the main keyword in the title of your blog and repeatedly mentioning it on the content is over.

Remember, when you are targeting the wrong keywords, you are wasting your time. And there is no point of gaining traffic if it doesn’t convert!

The key is to focus on quality content that can provide useful information to your consumers. If you want to rank as number one,  create or write content that deserves it.

Content Distribution. More than two million blogs are posted daily. So, If you missed social media and other means of marketing, it will have a low visibility.

Social Media without inbound links coming to your blog will not grow in authority. Therefore it is ideal to create accounts like Facebook, Twitter, and Google Plus, etc. The more places your site is highlighted through your blog sharing efforts, the more information Google will and can gather that will enhance your brand’s visibility.

Links on Blogs. The number of links is a determining factor in search engine rankings. Not anymore!  These days, it is the quality of your inbound links that matters most. The mindset game has been changed from quantity to quality. The links that provide real values to users are rewarded with better rankings.

Mobile-friendly content. Finally, the technology trend to optimize the website for mobile. Your target audience is no longer sitting at their desktop computers. Mobile has mostly taken over, and you should do too. Optimize your website layout for mobile. Ensure pages, menus,  landing pages, sales pages and content or posts are optimized, and are created in a  format which mobile visitors can read and navigate.

SEO Orange County is a long-term strategy, the best and effective practice to increase your search engine ranking is making useful content that addresses the needs of your audience.

 

 

22 Feb 2017

Link Building Practices You Should Stop Doing

Link building has been considered one of the most consistent and reliable strategies in improving search rankings; and like most online marketing techniques, it is a reliable way to attract traffic to a website. This is true since the beginning of the SEO industry. Moz explains it here: 

However, there are weird, crazy myths about link building in SEO Orange County that are still practiced but are best stopped. Here are a few:

  1. The first thing to remember is to never get links from sites with a moderate or a lower domain authority than your own ( Domain Authority is a machine learning system, and it takes and looks at all the site’s metrics). While it is easy to get spammy links from low-quality websites, they don’t get many good backlinks and is considered to have low DA. There are lots of high-quality sites that have low DA, though, and a link from such a site could be precious.
  2. Next would be not to get links from any directories because Google will penalize not just those directories, but most of the sites whose link profiles come massively from those types of domains.
  3. Talking about the penalty, don’t acquire links too fast or you’ll get penalized. By doing gray hat/black hat link building, link buying, or even link swapping schemes within your networks, will surely make you trip over on some of Google’s filters.  So make sure your links are from real sites that way you need not worry about its pace.
  4. Don’t link out to other websites otherwise your web visitors and Google would think that the external link you’re linking out is more important than the information you impart on your site.
  5. The variations in anchor text should be kept to specific proportions because if the search engine looks closely and finds that your anchor text doesn’t match your brand or that your anchor text is the same as the keyword you’re trying to optimize, it might penalize you.
  6. Google will also take notice if you ask for a link in return for a discount or some other forms of favor. The search engine looks at it as some form of blackmail. Links are earned out of respect for your content or website; it is never demanded.

There are still other myths and wrong practices not mentioned. The point is, if link building is not properly done as an SEO Orange County strategy, its significance as a ranking factor will be downplayed. In so doing, it will reduce the value of all links, including those good links built by the people who actually know what they’re doing.

 

21 Feb 2017
reasons-to-invest-in-citations

Reasons Why You Need to Invest in Citations Building

At first glimpse, local links and local citations might appear unnecessary for non-local websites.However, on a closer look, there are strong underlying benefits in gaining those local votes of confidence that could prove invaluable for everyone

A local citation in SEO Orange County just means your company is mentioned on other websites and places found on the Internet. It can come in various forms and should include the name of the business, address, and phone numberIf it does not contain all three of these, it may be regarded to as a partial citation.

There are several more obvious reasons why a local business, with an online presence, would want to invest in location citations and links. Moz explains it in this video:

Boosts maps visibility. With more than 500  million active website online users, your new web map is fighting for attention in a vast ocean of content. Known to many, search engines are the maps of the internet. Without them, online users are completely lost.

Boosts local rankings. “Search” is still one if not the most important traffic channels for local businesses. Once Google grasps that your web map exists, it needs to figure out which search engine results page to place it (SERPs).

Therefore,  it does analyze the text on the web page to try and figure out what the page is all about. Then, it places more importance on words and phrases which are your keywords on search engines.

For example, if your map is a whiskey shop in Scotland, you want to make sure that the word Whiskey, Whiskey Shop or Scotland are featured prominently on your page so that the search engines know they are important.

Boosts domain authority. The secondary metrics matters a lot like Domain Authority, Trust flow, and citation flow as they are becoming the ranking factors in Google.

Many studies revealed that trust flow is lesser than the citation flow.  The site that has a lot of low-quality backlinks is not a good site to use to mention your NAP at. It is, therefore, important to focus y6our citations effort on websites with the highest value.

Sends valuable traffic. The opportunity of traffic through local citation has long been considered one of the best ways to grow a local business especially when users start using Google in searching for the category and location of your business or industry.
It’s a pretty smart move to build citations in your niche or business category because the more citations you create, the more exposure your business gets. It makes it easier to beat out your competitors who don’t have the same amount of SEO Orange County web presence than you do.

16 Feb 2017
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SEO or SEM?

Whether your goal is to increase your search engine visibility by getting more paid traffic (Paid search advertising) or free traffic (SEO), both will benefit if Search Engine Marketing (SEM) or widely known as Search Marketing is used.

Although there are four different categories of Internet Marketing that you can use to increase web site’s traffic i.e. Search Engine Marketing, Social Media, Mobile Markets, and Mobile, SEO Orange County and SEM are most effective when it comes to ranking your website. We will discuss the difference between SEO and SEM here.

SEO vs. SEM

Search Engine Optimization

  1. Search Engine Optimization (SEO) is a subset of your Search Engine Marketing (SEM).
  2. SEO focuses on optimizing your website to improve better search engine rankings based on the relevance of the search terms on online searches.
  3. A good SEO approach involves good content for your website; drive more free traffic to your website to gain more customers and make sales.

Search Engine Marketing

  1. SEM involves other methods to get more visibility like Pay-Per-Click (PPC) advertising to serve millions of online users daily.
  2. SEM helps you target users of search engines through paid traffic or links.
  3. Clicks on a website from search results or an ad will more likely convert making SEM more valuable than any other sources.

Choosing between organic or paid ads can be a very tough decision for a website owner. SEM is very useful and best recommended if you are going to start a new business to help you drive immediate result because your paid ad will appear at the very top and bottom of the searches. SEO for a website is the best strategy for a long-time business. Web site with strong SEO strategies can definitely bring in a much higher Return on Investment (ROI).

Although both SEO and SEM aim to increase visibility in search engines and drive significant traffic gains, one thing to take a look is the huge difference in click-through rates between paid ads and organic searches.

Grow your local business online! For SEO Orange County and other online marketing strategies needed to drive search engine traffic, call us at 1 (888) 375 3058.

 

26 Jan 2017
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What To Do To Rank

Aside from the fact that SEO helps you position your website properly in the most critical points, SEO Orange County‘s primary purpose is to create a great, seamless user experience and at the same time convey your points to the search engines, so they recommend your site for relevant searches.

What are the criteria for website ranking?

Remember that your website is like a cake. Links, paid search advertising, as well as social media accounts serve as icing and decorations to the cake while the content is the infrastructure. Search engines are doing their jobs as best as possible by pointing users to the “best cake” i.e. websites and content that have the most relevant information to what users are looking for.

Other factors that help determine a website’s ranking are great content to link to other websites as a reference, texts on page and titles or descriptions. The speed of your website, its navigation, its look, its bounce rate or whether it is safe for users to use or not also play roles on the overall site ranking.

Search engines have a particular amount of data storage, so if you’re performing dubious tactics or trying to trick them,  you’re going to hurt yourself in the long run.

Items that the search engines consider when ranking are as follows:

  1. Keyword Stuffing or overuse of keywords on your pages.
  1. Purchased Link. Buying links will get you nowhere when it comes to SEO, so be prepared.
  1. Poor User Experience. Make sure that website is easy for the user as well as to search engines to navigate. Too many ads will make it too difficult for people to find the content they want.
  1. If you have a way to know your bounce rate, it will help discover other information about your site.  If it is 80 percent or higher, then you either don’t have enough content, or the current ones are irrelevant. The former being an indication that something is wrong.
  1. Make sure to optimize for the desktop experience but also focus on mobile and tablet optimization as well as other media.
  1. Be wary of duplicate content because if Google finds two identical pieces of content, whether on your site or another, it will only index one of those pages, and yours might be labeled the unoriginal.
  1. Find out what your opponent is doing for SEO. Keep an eye on your competitors. Find out what keywords they optimize their websites for and monitor their rankings on a daily basis.
  1. Establish your objectives in advance so you can measure your ROI  easily.

Admittedly, ranking does not depend only on the above-mentioned factors. However, good SEO Orange County habits and practices wouldn’t go unrewarded. Call us at 1(888) 375-3058 for other tips!