Category: Social Media Marketing

26 Oct 2017

Email: Isn’t That Old News?

With all the buzz about Twitter, Facebook, and Instagram, it can seem like there’s a new way to market your business every five minutes.  Social media marketing is wonderful, but all the fast-paced changes can make it easy to forget a real powerhouse that you have at your fingertips: email.


That’s right, email like the email you checked just this morning.  In fact, if you’ve checked your email several times today, you’re in good company.  About 91% of consumers use email, often checking it via mobile devices several times per day.  Think about it: every time your customer checks their email, that’s another chance for you to get your message to them.


But What About Social Media?

Social media marketing works best when you can marry it to your email marketing.  A carefully thought-out marketing plan will allow both strategies to work synergistically: your email list can help direct people to your social media content, and your social media content can direct people to sign up for your email list.  


For example, your social media content might include interesting videos related to the lifestyle associated with your brand.  (A food brand might include cooking videos.)  A link on social media can direct those who see it to sign up for your email content, which can contain coupons or other things to woo consumers.  Likewise, your emails can contain links to your social media pages, which will allow those who find you via the email list to also follow you on social media.  It’s a feedback loop, with the customer getting something to reward them at each stage, and with your company getting something it needs, too–the customer’s attention.


Multiple ways for your customers to access your content ensures that you have multiple chances to connect with them.


What Are Customers Looking For In Email Marketing?


Your customer’s attention is most likely to be grabbed if your emails contain something that makes them worth opening.  This can be news about your company, like advance notice of a sale or a new product line.  Perhaps it’s specialized content or video that your customers would find interesting.  Or perhaps it’s a reward for opening the email, such as a coupon.  While customers say they sign up for newsletters in order to save money, email marketing is an effective tool to drive revenue for companies.  Customers feel like they’re winning, and you’ve ensured that next time they see your email in their inbox, they’ll open it.


What Are Companies Looking For In Email Marketing?


Companies are always looking for a marketing strategy that is cost-effective, efficient, and simple to use.  Email ticks all of these boxes.  Designing a great email campaign is much less expensive than utilizing television, radio, or billboards, making it a tool that can be utilized equally well by large companies and budget-conscious small businesses.


If your company isn’t using email as part of their internet marketing plan, then you’re missing out on a vital chance to get information to your customers.  As one of the most effective, accessible, and budget-friendly strategies available, email is too good to ignore.



Here Are 5 Reasons Why Email Marketing Still Works –

Why Marketers Should Keep Sending You Emails –

31 Aug 2017

Turn Your Blogs Into Instagram Posts

The number one photo-sharing social media channel is getting more exciting. Aside from allowing users to share images and videos either through mobile or desktop devices, there is another way to level up and augment your campaign.

Bring more engaging and exciting content to your Instagram account by repurposing your blogs into Instagram albums!

Here’s how to Turn your blogs into Instagram Posts:

Unlike Facebook, Twitter or LinkedIn, sharing a link of your blog post is so easy. But not on Instagram. You need to be imaginative, experimental and resourceful. One way to upload a blog post image or a new blog post content is by linking your Instagram bio to your blog page. It helps showcase your content and effectively drive traffic to your site.

In addition, Instagram carousel gives you the opportunity to include more context in just a single post, share additional tips, give out more information, and gather extra interest in the blog topic posted, and even motivate people to respond to your call-to-action (CTA). It has been proven to boost engagement with your blogs, not to mention increase the number of significant traffic you’ll get from Instagram.

What are the Benefits of Repurposing Your Blogs?

Unique, attracting and quality images are always the key to gather engagement. Create stunning images for each key point needed in your blog post and share it to Instagram. Multiple images are also a game changer on Instagram. If you are using multiple images in your blog post content, you can organize your images and create an album to tell a story. The trick is to plan the order of each image in your post and do not forget to include CTA. Take advantage of this great opportunity and reach your target audience. You can share various images over multiple days and even weeks to spread out your campaign. This will increase the chances of people seeing one of these Instagram posts, so you get higher chances of getting clicks on it. Another important thing to remember is to always include a CTA that encourages people to click through your site and read the full blog content. Provide strong caption that will support your images as it helps people understand the message you want to convey.

Let Drive Traffic media help you convey your message and boost your brand to the right audience through Instagram and other social media platforms. Give us a call at (949) 800-6990.

23 May 2017

How Facebook Ads Help E-commerce Businesses

How far will a traditional brick and mortar store get you your sales targets and business growth? In this highly digital world, business owners and entrepreneurs are flocking toward the internet to develop a solid E-commerce marketing strategy to start pulling in target markets, convert sales and increase return-on-investment (ROI).

Do you agree that Facebook is the world’s largest online shopping mall? The biggest social media channel represents an enormous potential market for your social networking efforts. Actively promoting an online store using Facebook advertising will best draw attention to your E-commerce business. Zephoria shows an estimated 1.86 billion monthly active Facebook users worldwide. Switching into an E-commerce business seems like a well-sound plan. With ample of competition in the online retail or online shopping, don’t miss the opportunity to stand out from the crowd and pull in a significant number of online shoppers.

Facebook ads help E-commerce businesses increase traffic, get more conversions and repeat sales from previous customers. Here’s how:


  1.  Custom Audience and Lookalike Audience

Upload your existing customer’s email addresses to create a custom audience. Facebook will then use the email list to look for users who used the same email addresses to set up their Facebook account. By doing so, you can target your marketing ads to an audience who shows interest in buying your products or services. Another Facebook tool to help you discover new customers is Lookalike Audience. Lookalike Audience matches interests and demographics of users who have similar profile data with your existing customers. This method increases your leads and increases the number of likes on your Facebook business page.


  1. Dynamic Product Ads (DPA)

Dynamic Product Ads is a very beneficial element of your Facebook marketing strategy for your E-commerce business.  Facebook’s DPA known as retargeting, is the best tool for following an online shopper (who have browsed your products) in adverts all over the web. Facebook’s DPAs will pull images, pricing, product names from the product details you send to Facebook. This is to reach prospects who have viewed your products and motivate them to click on your ad, add it to the cart and complete the purchase.


  1. Quality and Captivating Facebook Ads

Be creative and unique in creating your Facebook Ads and tailored it your target audience. Use clear, concise and captivating images and video for your ad to stand out.


Drive Traffic Media will figure out ways to keep your online business grow and get more E-commerce business through Facebook ads. Call us at 949800699, 888-375-3058 or 310 341-3939 to find out how.





24 Mar 2017

How LinkedIn Helps You Get Leads Or a Better Job

Online job hunting has never been this easy. LinkedIn, the number one social media networking tool has undergone a new makeover that presents new features to make your network of connections grow faster. The availability to connect to hundreds of millions of professionals around the globe makes job hunting even easier. This evolution of digital landscape gives you the power to utilize LinkedIn to its full potential.


Play smart and increase the possibility of landing your dream job by making use of the new LinkedIn updates.


  1. Your LinkedIn profile is the page that describes you. The latest profile design aims to let you and other LinkedIn users experience easier navigation and options to making your looks more magnetic so that employers can easily discover you when they search for top rank candidates. Update your profile and start attracting your dream opportunity. Create an impressive and interesting look that would position you at the top of search results by adding media that would show the blown-out version of your project with your description to your experience section. Recent posts and activity are highlighted in the new design making your profile alluring to the eyes of job recruiters.


  1. The new messaging feature allows you to not only stay in touch with people you already know but the responses to InMail lets you respond instantly to people who contacts you whether or not you’re interested. Getting back to their messages is so much simpler that it leaves you no excuse not to respond. It is always free to send a message to your list of connections, but take note, reaching out to a stranger for free can be done by sending an invite and clicking the “Connect” button.


  1. Reaching out to Job Recruiters. Who’s going to click your updated LinkeIn profile? Although it would be great if you can just sit back and relax and wait for recruiters to actively search you and reach out to you offering you a platter of different jobs, it is helpful and best to let them know you are looking for one. There is a new way to reach recruiters with the updated version of LinkedIn. Simply go to “Jobs” page and click “Update Preferences.” Here, you have the option to add a location where you would like to see jobs, select the experience levels and industry you are interested in and the size of the company you would like to work for. Don’t forget to toggle the tab “Let recruiters know you’re open.”

Get ready to land that dream job! For more info about the new LinkedIn updates or if you need to start LinkedIn marketing for your business, get in touch with Drive Traffic Media at 1(888) 375-3058.

03 Mar 2017

Tweaks To Become A Facebook Ad Pro

Facebook Advertising can be tough, and it still gets tougher every day.  Just like you,  many advertisers take a swing at a new ad campaign every day when they realize a certain potential,  hoping to finally hit the ball out of the park and win the game in social media ads marketing Orange County.

Sadly, that’s not the case with many. A lot of businesses still seem to be just throwing away money on Facebook and still find it difficult to create a successful ad.

So, here are some tweaks and approaches that might help you find your first successful Facebook Ad today.

Test, test, test! Never assume anything, rather test everything. Whatever your level of expertise is or how long you’ve been advertising on Facebook, always check both your ad’s design and its targeting. In creating a new campaign, it’s best to come up with at least four different designs with a variety of images and texts.

Target. Businesses have different customers with various needs, and in Facebook Ad Designs,  you create buyer personas by focusing and addressing directly to a specific target customer.

Remove Fear from Buyers. Fear has been considered as the most important emotion in a purchase decision. Why? As humans, we have tendencies to resist buying products or signing up for services because it scares us to make wrong choices and lose money in the process.

That is why free products are so useful. And it’s not just about the money. Free goods and/or services create a “No Risk” impression to buyers, so their fears are cast off.

One great way to reduce or eliminate fear among customers is through testimonials from famous people. Let a VIP, celebrity, or loyal customer endorse your product as it will immediately give your ad a credibility and eliminate that fear of buying.

CTA. Adding a Call-to-Action to your Facebook Ads decreases friction and improves your overall conversion rate. While it reduces your cost per conversion, it’s still likely to improve your overall conversion rate.

How can it reduce friction? If a user clicks your ad and arrives on your site or landing page, the user already knows what to do and quickly proceed to perform the desired action you indicated on your CTA.  He/she won’t have to waste time figuring what to do next.

Finally, the success of a social media ads marketing Orange County particularly Facebook Ad comes down to just two critical elements: 1. Great design that attracts users’ attention  and 2. Laser-focused targeting that displays your ad only to an audience who need your product(s) and or service(s).


10 Jan 2017

Offline Traits That Boost Social Media Presence

Your social media online presence and in person marketing are two different things. But since social media assumes a more prominent role in our day-to-day conversation and engagement, it’s important that we accurately reflect who we are when we curate posts, when we interact with followers, and when we create the experience we want our customers to feel.

It’s essential to remember that the web is social, and the way we interact online is the same way we will be perceived, judged, treated, and approached by others, most especially our followers.

We have listed some important offline social skills that you can use to boost your social media Orange County online presence.

  1. Friendliness. If you’re friendly offline, people can tell and vice versa. Being friendly online means using common verbal expressions.  The random addition of emoticons on your posts or conversations does not only help add style but also convey to viewers that you are approachable and fun. It also helps if you say nice things without using all caps.
  1. Trustworthiness. We are aware that social media is somewhat a source of inaccurate information. For every one legitimate story is a dozen less credible ones complete with fake pictures. So select the reliable news source before sharing the links. Unfortunately, most of the exciting photos and stories circulating nowadays are fake, so it helps to research first before sharing.
  1. Politeness. On social media, your behavior becomes unpredictable. You are prone to outburst of emotions that are abnormal, and the kind of rude behavior can happen. Keep in mind that if you send angry posts or tweet, it can go farther than a light posts or tweet. And the consequence is, you will be known more for your negative emotions than your positive ones.
  1. Professionalism. Since social media is a personal source of information, we have the tendency to let our professionalism screw up for the sake of creating sensational stories. Credibility is important to maintain professionalism on social media wich helps build respect in the process, so be knowledgeable.
  1. Restraint. When you get to know someone, you don’t dive into a deep conversation right away.  You can talk about the weather, your trip, your job, or your family but don’t overshare. If you need to, then do it offline.
  1. Attention. Common courtesy dictates that we pay attention to people who are addressing us. If you’re on a social network, people expect the courtesy of a response especially if we get mentioned, tagged or pinged on social media.
  1. Smile. Choosing a profile picture says more about you than the remainder of the profile.
  1. Genuineness.  More than anything else, the authenticity of a person is often appreciated. The same is true with your social media efforts.Transparency and genuineness are powerful traits in making and building online relationships with followers.

Incorporating these offline traits to your social media Orange County efforts will surely win you more likers and followers. Need help marketing and managing your social media accounts? Call us at 1(888) 375-3058 today.


09 Nov 2016

The Power of Facebook Ads

About 1.4 billion people use Facebook with 900 million visits every day, and since Facebook is where your future customers hang out, you should find a way to reach out to them the fastest and most efficient way you can. Ads are the answer. Advertising on Facebook is easy both for you and your clients. When you open it, people can see shop directions; they can download an app, view videos, even add an item or two to a shopping cart or you can take them to do another action to your website. Aside from that, you can choose the audiences that see it by location, age, interests and more and decide the type of people you want to reach and deliver your adverts. The fact that you can apply filters when you’re reaching out to your social media Orange County audience makes your ads more relevant to the people who see them, so it brings you real results.


We have come up with important reasons how Facebook ads can contribute to making your business super successful starting today.

It’s too large for a business of any size to ignore! Yes, an average person spends about 40 minutes sharing, liking a comment and engaging on Facebook. Every 60 seconds, users can like more than 4.11 million posts, comments, images, and updates. Within this vast pool of people are your future customers and most of them visit Facebook every day.  Hence, your ads will most likely get seen by those geographically-filtered clients who matter to you.

It is a given fact that Facebook ads will expand the reach of your content. In using ads, you will end up getting more organic reach for your content as it is presented to a larger audience including engagement snowballs that comes when you go on social media.

If you haven’t realized yet, Facebook is extremely targeted! That is why Facebook ads are necessary as it helps you get in front of a particular, often motivated audience with your great targeting ads options.  

How does it work? A company creates the ad. Then, they choose the type of audience they would like to reach. If you are in that audience, then Facebook will show you the ad. As simple as that!

There is only one force dominating us in this modern day society: The Social Media. We know this because you like to check your Facebook, Instagram, Twitter and other social media accounts several times day. So do your customers! This does not suggest, though,  that you should spend your money on every social platform out there.  To no surprise, there is one platform of  social media Orange County that ALL marketers simply cannot ignore, Facebook.

Talk to us at 1(888) 375-3058 for any of your social media needs today and receive expert advice from The Social Man, Michael Brandt.


21 Jun 2016

How To Optimize Your Pinterest Account

Pinterest has ultimately grabbed the attention of social media marketers since it garnered millions of fans from its debuts back in 2010. A photo collecting site adored by most women all over the world, this social media platform provides an amazing opportunity to get products know-hows.

The most used feature on Pinterest is the search box that’s why it is important to make sure Pins and boards are optimized with your top keywords. Why? because it is even showing up in search engines which is one reason why large or small business owners capitalize on this opportunity.

Lets us find out what are some optimization techniques as we go along:

Initially, we have to make sure search engines can find you. Pinboards are visible to search engines so the search privacy on the settings of your account should  indicate” NO”.

Next, when setting up a new board name, make sure it is based on your keywords. Again it is another opportunity to increase your SERP or search engine results page ranking. It is best advised not to use default titles suggested by Pinterest. It needs to be more specific and detailed.

Moreover, use this chance to add a short description of your boards and try to think of what your consumer does. Do some searches on other accounts that offer the same products and services as yours.

Pinterest also gives you a 500-character limit to describe all images that you have uploaded. Try to include your keywords on it too but strike a balance and always consider what your customers want.

In addition to descriptions you can place on boards and pins, a major component found in the Pinterest site is a hashtag. This will make pins more searchable within the site and would help your business to be found easier by your market niche.

The more hits your site gets, the better chance of getting high search rankings. How? Link your product to your own site that way pinners can click on your pin and they will be directed to your product page. Be sure to include the full URL when setting up your link or link it to the specific product or landing page on your site as this will boost your site traffic.

Pinterest with over 100 million active users globally and a total percentage of 85% female users has been listening to the needs of business users. Be sure to capitalize on this too.

Hit your social media followers by a storm with an optimized Pinterest account. Call us at 1 (888) 375-3058 and let us provide you other social media tips to boost your business presence and success.


21 Jun 2016

Create Value with Pinterest Boards


Pinterest has grown massively as being one of the most popular social media network worldwide! Since images are attractive, exciting and enticing, more and more people prefer images now over texts. Not surprisingly, females are the dominating force in this image sharing website. Up to date, roughly 90% of women prefer Pinterest for personal or business use.

As mentioned, Pinterest is an image-focused platform designed to attract people to notice you, follow you and buy your products. The very next thing that you usually do after setting up your Pinterest account is to create your boards. This is the place to pin a lot things namely pictures, infographics and even quotes to draw or attract followers.

Pinterest is more than just creating a board. It is more of creating a value in running the right boards for people to follow you, like and comment on your pins. Popular and interesting topics like health, recipes, social media, weddings, gadgets, humor, inspirations, etc., can be saved and found here. These are just some of the good things that would catch the attention of people especially your target market if you are running a business.

The next thing to consider is to tailor your pins to what you are offering the market. Select the best pins to stand out from the crowd. Organize the best boards with specific topic and useful insights to represent your personality and values. Keep it clean and clear with eye-catching and meaningful board names and description. Be creative and don’t forget to add a little bit of fun. Great boards with significant keywords are super important to help you get found and for your board to be easier to discover.

Since creating an exciting blog or website content can be time consuming, make use of it by pinning its images with links to your own website. Facebook and Twitter are two other social media accounts which you can spread your content and gather more followers from. Simply connect or link your Facebook and Twitter accounts to your Pinterest account. Lastly, be focused and consistent in pinning. Follow, like and comment on your followers’ pins and other popular boards.

For more tips on how to create value on your Pinterest boards and other social media accounts call Drive Traffic Media at at +1 888 375 3058.


21 Jun 2016

How To Use Facebook Banner As CTA


Do you want to get a clear Call-to-Action (CTA) on your social media accounts especially on your personal, business or event page in Facebook? Now is the best time to learn how to perfectly do and use it through a simple application.The good thing is, Facebook guidelines no longer states the 20% text restrictions on cover photos or any photos even in ad campaigns as long as the photo is not boosted.

Here are the things that we need to do:

  1. Look for a very nice and clean image. It should be a remarkable one that will proudly represent your identify or page. Let your imagination and your creativity flow.
  2. Now let’s use a very easy and free Facebook application to help us create a creative and customized Facebook banner. You can try
  3. To start with, click the “upload background” button to add a background on your banner on the bottom left corner. For good composition, drag and zoom your background.
  4. Add your favorite photo in your foreground. Add as many as you can.
  5. Look for the “Insert Text” icon on left hand side of the screen. This section will allow you to change the color, font and the size of your desired text anytime you like.
  6. Type in your desired text inside the box. Change the color and font to add life to your text. You can move the text around in different sections.
  7. Add the image that you have selected..
  8. Click “Next” and download the actual banner and save it to your desired computer folder.
  9. Next step is to switch to your personal or business page and upload your newly created banner.
  10. Make sure that your banner sends out a clear message.

Keep your business going and keep it updated, fresh and new using the Facebook banner maker. A good Facebook banner can either make you or break you, making you less noticeable to your target audience or prospects. 

Want more tips for your social media and other online marketing needs? Call Drive Traffic Media at (1) 888 375 3058.