Category: Social Media Marketing

03 Mar 2017
tweaks-success-facebook-ads

Tweaks To Become A Facebook Ad Pro

Facebook Advertising can be tough, and it still gets tougher every day.  Just like you,  many advertisers take a swing at a new ad campaign every day when they realize a certain potential,  hoping to finally hit the ball out of the park and win the game in social media ads marketing Orange County.

Sadly, that’s not the case with many. A lot of businesses still seem to be just throwing away money on Facebook and still find it difficult to create a successful ad.

So, here are some tweaks and approaches that might help you find your first successful Facebook Ad today.

Test, test, test! Never assume anything, rather test everything. Whatever your level of expertise is or how long you’ve been advertising on Facebook, always check both your ad’s design and its targeting. In creating a new campaign, it’s best to come up with at least four different designs with a variety of images and texts.

Target. Businesses have different customers with various needs, and in Facebook Ad Designs,  you create buyer personas by focusing and addressing directly to a specific target customer.

Remove Fear from Buyers. Fear has been considered as the most important emotion in a purchase decision. Why? As humans, we have tendencies to resist buying products or signing up for services because it scares us to make wrong choices and lose money in the process.

That is why free products are so useful. And it’s not just about the money. Free goods and/or services create a “No Risk” impression to buyers, so their fears are cast off.

One great way to reduce or eliminate fear among customers is through testimonials from famous people. Let a VIP, celebrity, or loyal customer endorse your product as it will immediately give your ad a credibility and eliminate that fear of buying.

CTA. Adding a Call-to-Action to your Facebook Ads decreases friction and improves your overall conversion rate. While it reduces your cost per conversion, it’s still likely to improve your overall conversion rate.

How can it reduce friction? If a user clicks your ad and arrives on your site or landing page, the user already knows what to do and quickly proceed to perform the desired action you indicated on your CTA.  He/she won’t have to waste time figuring what to do next.

Finally, the success of a social media ads marketing Orange County particularly Facebook Ad comes down to just two critical elements: 1. Great design that attracts users’ attention  and 2. Laser-focused targeting that displays your ad only to an audience who need your product(s) and or service(s).

 

10 Jan 2017
offline-traits-to-boost-social-media

Offline Traits That Boost Social Media Presence

Your social media online presence and in person marketing are two different things. But since social media assumes a more prominent role in our day-to-day conversation and engagement, it’s important that we accurately reflect who we are when we curate posts, when we interact with followers, and when we create the experience we want our customers to feel.

It’s essential to remember that the web is social, and the way we interact online is the same way we will be perceived, judged, treated, and approached by others, most especially our followers.

We have listed some important offline social skills that you can use to boost your social media Orange County online presence.

  1. Friendliness. If you’re friendly offline, people can tell and vice versa. Being friendly online means using common verbal expressions.  The random addition of emoticons on your posts or conversations does not only help add style but also convey to viewers that you are approachable and fun. It also helps if you say nice things without using all caps.
  1. Trustworthiness. We are aware that social media is somewhat a source of inaccurate information. For every one legitimate story is a dozen less credible ones complete with fake pictures. So select the reliable news source before sharing the links. Unfortunately, most of the exciting photos and stories circulating nowadays are fake, so it helps to research first before sharing.
  1. Politeness. On social media, your behavior becomes unpredictable. You are prone to outburst of emotions that are abnormal, and the kind of rude behavior can happen. Keep in mind that if you send angry posts or tweet, it can go farther than a light posts or tweet. And the consequence is, you will be known more for your negative emotions than your positive ones.
  1. Professionalism. Since social media is a personal source of information, we have the tendency to let our professionalism screw up for the sake of creating sensational stories. Credibility is important to maintain professionalism on social media wich helps build respect in the process, so be knowledgeable.
  1. Restraint. When you get to know someone, you don’t dive into a deep conversation right away.  You can talk about the weather, your trip, your job, or your family but don’t overshare. If you need to, then do it offline.
  1. Attention. Common courtesy dictates that we pay attention to people who are addressing us. If you’re on a social network, people expect the courtesy of a response especially if we get mentioned, tagged or pinged on social media.
  1. Smile. Choosing a profile picture says more about you than the remainder of the profile.
  1. Genuineness.  More than anything else, the authenticity of a person is often appreciated. The same is true with your social media efforts.Transparency and genuineness are powerful traits in making and building online relationships with followers.

Incorporating these offline traits to your social media Orange County efforts will surely win you more likers and followers. Need help marketing and managing your social media accounts? Call us at 1(888) 375-3058 today.

 

09 Nov 2016

The Power of Facebook Ads

About 1.4 billion people use Facebook with 900 million visits every day, and since Facebook is where your future customers hang out, you should find a way to reach out to them the fastest and most efficient way you can. Ads are the answer. Advertising on Facebook is easy both for you and your clients. When you open it, people can see shop directions; they can download an app, view videos, even add an item or two to a shopping cart or you can take them to do another action to your website. Aside from that, you can choose the audiences that see it by location, age, interests and more and decide the type of people you want to reach and deliver your adverts. The fact that you can apply filters when you’re reaching out to your social media Orange County audience makes your ads more relevant to the people who see them, so it brings you real results.

 

We have come up with important reasons how Facebook ads can contribute to making your business super successful starting today.

It’s too large for a business of any size to ignore! Yes, an average person spends about 40 minutes sharing, liking a comment and engaging on Facebook. Every 60 seconds, users can like more than 4.11 million posts, comments, images, and updates. Within this vast pool of people are your future customers and most of them visit Facebook every day.  Hence, your ads will most likely get seen by those geographically-filtered clients who matter to you.

It is a given fact that Facebook ads will expand the reach of your content. In using ads, you will end up getting more organic reach for your content as it is presented to a larger audience including engagement snowballs that comes when you go on social media.

If you haven’t realized yet, Facebook is extremely targeted! That is why Facebook ads are necessary as it helps you get in front of a particular, often motivated audience with your great targeting ads options.  

How does it work? A company creates the ad. Then, they choose the type of audience they would like to reach. If you are in that audience, then Facebook will show you the ad. As simple as that!

There is only one force dominating us in this modern day society: The Social Media. We know this because you like to check your Facebook, Instagram, Twitter and other social media accounts several times day. So do your customers! This does not suggest, though,  that you should spend your money on every social platform out there.  To no surprise, there is one platform of  social media Orange County that ALL marketers simply cannot ignore, Facebook.

Talk to us at 1(888) 375-3058 for any of your social media needs today and receive expert advice from The Social Man, Michael Brandt.

 

21 Jun 2016
pinterest-optimization

How To Optimize Your Pinterest Account

Pinterest has ultimately grabbed the attention of social media marketers since it garnered millions of fans from its debuts back in 2010. A photo collecting site adored by most women all over the world, this social media platform provides an amazing opportunity to get products know-hows.

The most used feature on Pinterest is the search box that’s why it is important to make sure Pins and boards are optimized with your top keywords. Why? because it is even showing up in search engines which is one reason why large or small business owners capitalize on this opportunity.

Lets us find out what are some optimization techniques as we go along:

Initially, we have to make sure search engines can find you. Pinboards are visible to search engines so the search privacy on the settings of your account should  indicate” NO”.

Next, when setting up a new board name, make sure it is based on your keywords. Again it is another opportunity to increase your SERP or search engine results page ranking. It is best advised not to use default titles suggested by Pinterest. It needs to be more specific and detailed.

Moreover, use this chance to add a short description of your boards and try to think of what your consumer does. Do some searches on other accounts that offer the same products and services as yours.

Pinterest also gives you a 500-character limit to describe all images that you have uploaded. Try to include your keywords on it too but strike a balance and always consider what your customers want.

In addition to descriptions you can place on boards and pins, a major component found in the Pinterest site is a hashtag. This will make pins more searchable within the site and would help your business to be found easier by your market niche.

The more hits your site gets, the better chance of getting high search rankings. How? Link your product to your own site that way pinners can click on your pin and they will be directed to your product page. Be sure to include the full URL when setting up your link or link it to the specific product or landing page on your site as this will boost your site traffic.

Pinterest with over 100 million active users globally and a total percentage of 85% female users has been listening to the needs of business users. Be sure to capitalize on this too.

Hit your social media followers by a storm with an optimized Pinterest account. Call us at 1 (888) 375-3058 and let us provide you other social media tips to boost your business presence and success.

 

21 Jun 2016
pinterest-board

Create Value with Pinterest Boards

 

Pinterest has grown massively as being one of the most popular social media network worldwide! Since images are attractive, exciting and enticing, more and more people prefer images now over texts. Not surprisingly, females are the dominating force in this image sharing website. Up to date, roughly 90% of women prefer Pinterest for personal or business use.

As mentioned, Pinterest is an image-focused platform designed to attract people to notice you, follow you and buy your products. The very next thing that you usually do after setting up your Pinterest account is to create your boards. This is the place to pin a lot things namely pictures, infographics and even quotes to draw or attract followers.

Pinterest is more than just creating a board. It is more of creating a value in running the right boards for people to follow you, like and comment on your pins. Popular and interesting topics like health, recipes, social media, weddings, gadgets, humor, inspirations, etc., can be saved and found here. These are just some of the good things that would catch the attention of people especially your target market if you are running a business.

The next thing to consider is to tailor your pins to what you are offering the market. Select the best pins to stand out from the crowd. Organize the best boards with specific topic and useful insights to represent your personality and values. Keep it clean and clear with eye-catching and meaningful board names and description. Be creative and don’t forget to add a little bit of fun. Great boards with significant keywords are super important to help you get found and for your board to be easier to discover.

Since creating an exciting blog or website content can be time consuming, make use of it by pinning its images with links to your own website. Facebook and Twitter are two other social media accounts which you can spread your content and gather more followers from. Simply connect or link your Facebook and Twitter accounts to your Pinterest account. Lastly, be focused and consistent in pinning. Follow, like and comment on your followers’ pins and other popular boards.

For more tips on how to create value on your Pinterest boards and other social media accounts call Drive Traffic Media at at +1 888 375 3058.

 

21 Jun 2016
facebook-banner

How To Use Facebook Banner As CTA

 

Do you want to get a clear Call-to-Action (CTA) on your social media accounts especially on your personal, business or event page in Facebook? Now is the best time to learn how to perfectly do and use it through a simple application.The good thing is, Facebook guidelines no longer states the 20% text restrictions on cover photos or any photos even in ad campaigns as long as the photo is not boosted.

Here are the things that we need to do:

  1. Look for a very nice and clean image. It should be a remarkable one that will proudly represent your identify or page. Let your imagination and your creativity flow.
  2. Now let’s use a very easy and free Facebook application to help us create a creative and customized Facebook banner. You can try  www.timelinecoverbanner.com/Facebook-cover-photo-maker/
  3. To start with, click the “upload background” button to add a background on your banner on the bottom left corner. For good composition, drag and zoom your background.
  4. Add your favorite photo in your foreground. Add as many as you can.
  5. Look for the “Insert Text” icon on left hand side of the screen. This section will allow you to change the color, font and the size of your desired text anytime you like.
  6. Type in your desired text inside the box. Change the color and font to add life to your text. You can move the text around in different sections.
  7. Add the image that you have selected..
  8. Click “Next” and download the actual banner and save it to your desired computer folder.
  9. Next step is to switch to your personal or business page and upload your newly created banner.
  10. Make sure that your banner sends out a clear message.

Keep your business going and keep it updated, fresh and new using the Facebook banner maker. A good Facebook banner can either make you or break you, making you less noticeable to your target audience or prospects. 

Want more tips for your social media and other online marketing needs? Call Drive Traffic Media at (1) 888 375 3058.

 

16 Jun 2016
how-pinterest-can-get-you-business

How Pinterest Can Get You Business

With nearly 1.5 million users and still rapidly growing, nearly 1.5 million unique users visit Pinterest. No doubt that this inspiring visual-based social media network drives a lot of referral traffic to websites and blogs.

Pinterest is considered by many users as fun, easy and beautiful social media platform. It is like Facebook without the whining because it is image-based. It is overwhelmingly positive and  all the troubles of your day to day life can slip away just by looking and pinning away. Aside from the lovely images it projects to users, it is an effective marketing tool for brands and businesses.

 

Pinterest as a Marketing Tool

In reality, we are visual creatures. We are excited to see beautiful pictures of people, nature, food and daily sceneries on Pinterest. We pin what we like to see and so other people does too. The trick is to let your visuals get pinned as often as possible as it is linked to  an image or images of an external site. Every repin of this image can lead readers back to your site and may be converted to traffic and it turns your pinners from simple passersby to future loyal fans. Moreover, if the pins are eye-catching it may be repinned by other pinners or may be embedded on their fans’ site or blogs.

 

How to Properly Create a Pinterest Account

First of all, before you gain confidence and loyalty through your followers, you need to create a good looking account.

The real value of Pinterest is in its pictures and shots. Images are the core of this platform so quality and overall design come first. Remember that Pinterest does not sell your products and services, you sell them. Hence, the appearance of the images should be pleasant and remarkable.

Create unique boards that will stand out in a crowd. In that way, people will be curious to know what is hidden behind that crazy, unusual or unexpected board names.

The quality of the image is a must. It should be part of your marketing strategy so take the time to choose. It is worth the effort.

Make images pinnable on Pinterest. Let your product sell itself by its appearance. Remember that Pinterest is not a promotional website where advertising is shared. It is where everyone is connected through viewing interesting things.

Millions of images are being pinned in the Pinterest universe so showcase things that might be interesting and user-friendly as the social media interface will help drive traffic to your page.

Find out which social media platform works best for your business. Call us at 1(888) 375-3058 for a consult.

 

15 Jun 2016
how-to-convert-online-leads

How to Convert Online Leads to Sales

Making good money online has become a trend nowadays. That is why increasing conversion rates are considered very crucial. It can vary wildly and is totally unpredictable.

If cash is not flowing into your business one of the first places to look is your sales and activities in lead generation. Traffic is something to consider, it should transform everything.

How do you do it? Let’s take some simple guidelines, it may sound a lot simpler than you might think.

A good working website gets good traffic as surveys said. Stick to the basic aspects like its speed in loading, optimization of the landing page and whether it tested great on different tools. Ignoring these simple things may fail to get you more traffic on the website. Statistics show that most of the visitors notice the loading speed of a website or how it’s perfectly optimized. Minor things play vital roles, remember that.

The effectiveness of social media can  always increase the chance of selling your products and services. These four major social media works to get leads. Facebook Advertising, Google Hangouts, LinkedIn groups and Twitter chats. Give valuable stuff like ebooks, interviews, videos etc. Giving something extra will definitely increase the chance of getting more leads that  will ultimately transform the traffic to sales on your site.

Trigger your potential customers’ curiosity to something that will inspire them to act. It ensures that they will open your email, promote the content and even purchase the products. Just leave some sort of a teaser with the answer just lying beyond it. We humans  always love novelty. It makes our brains feel like there is a possible reward waiting for us around the corner. It helps motivate us to seek and find out.

Most small businesses adopt a one-size fits marketing approach, sends the message and calls everyone. Apparently it is a failure as it does not work that way. Every customer has a unique need and  different status in life so your marketing should reflect on this. Remember that leads simply meant the details like the name, contact number or email of an ordinary person until that very person is converted as your potential customer. Convert them to buying customers through an effective website or landing page, through social media and through a call to action that inspires clicks.

Need other tips in online lead conversion? Give us a call at 1(888) 375-3058 today.

09 Jun 2016

Social Media Success? Stay Consistent!

A lot of times people set up their social media accounts like Facebook, Twitter, Pinterest and LinkedIn for business in Orange County. But they don’t post on them, they don’t post consistently and they kind of leave them after creation. People who end up going to these social media sites are wondering if the business is still running because there are no valuable content posted on it.

 

An important thing to do is set up a game plan. You want to make sure you are consistent with your social media marketing and you have a clear focus.  Identify the strength of each social media platform and focus on their purpose.

 

One of the great way to do this is by using a Google calendar. You can set up what and when you are going to post! Make Monday a Pinterest day for example. Post on Pinterest at least once a week, pin some interesting or popular topics, images and videos related to your business. Funny quotes and pictures are eye-catching too. Pin some post from your blog.

 

Posting three times a day on Facebook is a lot but sometimes it proves effective work on some companies. Post at least once a day or five times a week on your Facebook business page. Facebook actually makes it easy for you. You can plan out your week of posting by pre-scheduling your post for the entire week instead of doing it live to manage your time more consistently. You can make changes or cancel your scheduled post any time you want. There are actually a lot of popular applications or automation tools available like Hootsuite that you can use for posting on the Facebook business page, Twitter and LinkedIn accounts. Hootsuite is an effective social tool if you are going to post on it yourself or if you are not going to hire a social media manager. Communicate and interact with your audience, get engagement and likes too.

 

Stay consistent with your social media marketing and find tools that make sense for you. It will reward you in the long run with better engagement and visibility.

 

08 Jun 2016
ow-social-media-meetup-can-boost-seo

How to Optimize MeetUp with the Right Keywords

Another innovation of social media over the past decade was the phenomenon MeetUp. It is an offline gathering of individuals with common interests who initially meet and interact with each other online. It remains the largest single facilitator of meetings with more than 9,000 groups who get together in local communities each day. It is also used as a very effective tool to accomplish a strategic number of business objectives with the goal of improving themselves or the community.

It is of no particular secret that MeetUp improve SEO or search engine rankings according to researchers. The best way to improve it is to make sure that your MeetUp Group’s page contains interesting and useful information about the group. The more specific information it provides, the better off you are.

MeetUps can be a particular challenge especially if a group decides to meet or is organizing an event. Here are some suggestions to make sure that invited guests will show up:

  • Use keywords in the location or on your MeetUp address. A customized web address is also useful as it will determine if search engines will display your group on the SERPs as a relevant result once people search for your topic.
  • Use other term for members in your group like an acronym or just a simple one as long as it reflects what the group is about.
  • Use a great headline. It is considered as the welcome or your default page. You don’t need to write a novel but just a relevant 100-character information of what your page is all about.

MeetUp is a great business and social media platform. Try to be consistent with your group. Remember that the more YES and ears you have, the more interesting you will be to the local media and beyond.

The good thing about this is you get to meet a group of like-minded individuals. Be careful, though, as some people may only be using dummy accounts to sell their own services. However you will, in many aspects and forms, learn new things quickly, get support to implement your projects and find financial and/or emotional partners for what you are trying to achieve.

Need other tips on how your social media accounts can be used for SEO purposes to get ranking? Call us at 1 (888)-375-3058 for an advice today.