Your social media online presence and in person marketing are two different things. But since social media assumes a more prominent role in our day-to-day conversation and engagement, it’s important that we accurately reflect who we are when we curate posts, when we interact with followers, and when we create the experience we want our customers to feel.
It’s essential to remember that the web is social, and the way we interact online is the same way we will be perceived, judged, treated, and approached by others, most especially our followers.
We have listed some important offline social skills that you can use to boost your social media Orange County online presence.
- Friendliness. If you’re friendly offline, people can tell and vice versa. Being friendly online means using common verbal expressions. The random addition of emoticons on your posts or conversations does not only help add style but also convey to viewers that you are approachable and fun. It also helps if you say nice things without using all caps.
- Trustworthiness. We are aware that social media is somewhat a source of inaccurate information. For every one legitimate story is a dozen less credible ones complete with fake pictures. So select the reliable news source before sharing the links. Unfortunately, most of the exciting photos and stories circulating nowadays are fake, so it helps to research first before sharing.
- Politeness. On social media, your behavior becomes unpredictable. You are prone to outburst of emotions that are abnormal, and the kind of rude behavior can happen. Keep in mind that if you send angry posts or tweet, it can go farther than a light posts or tweet. And the consequence is, you will be known more for your negative emotions than your positive ones.
- Professionalism. Since social media is a personal source of information, we have the tendency to let our professionalism screw up for the sake of creating sensational stories. Credibility is important to maintain professionalism on social media wich helps build respect in the process, so be knowledgeable.
- Restraint. When you get to know someone, you don’t dive into a deep conversation right away. You can talk about the weather, your trip, your job, or your family but don’t overshare. If you need to, then do it offline.
- Attention. Common courtesy dictates that we pay attention to people who are addressing us. If you’re on a social network, people expect the courtesy of a response especially if we get mentioned, tagged or pinged on social media.
- Smile. Choosing a profile picture says more about you than the remainder of the profile.
- Genuineness. More than anything else, the authenticity of a person is often appreciated. The same is true with your social media efforts.Transparency and genuineness are powerful traits in making and building online relationships with followers.
Incorporating these offline traits to your social media Orange County efforts will surely win you more likers and followers. Need help marketing and managing your social media accounts? Call us at 1(888) 375-3058 today.