Before any optimization of a website and before its page or URL distribution on social media platforms, it is important to know the SEO keywords you would use.

What are keywords? Keywords are words, a group of words or phrases that feed search engines like Google, Yahoo or Bing. When people look for particular information on the web, websites optimized with these keywords will show up in the SERPs.

Search engines rank websites based on how these keywords are optimized that is why factors like selection and analysis of what keywords to use in a website are essential in getting a higher page ranking.

  • The keywords that you choose should be the most searched keywords and should garner the highest percentage of traffic amongst other keywords in your industry or market.
  • Choosing between local SEO keywords and national keywords may depend on the scale by which the business offers its products or services. Local optimization approach works well with small business owners and only require lesser budget. Generic or national SEO approach may need a larger budget  and would require a greater number of keywords to optimize in order to capture a larger and wider set of audience or potential customers.
  • Keywords, whether long tail or short term, aim to help drive the relevant and qualified visitors to your website via search.  Thus the keyword choices should reflect the real life needs of your business consumers or users.
  • Finally, the best keywords strategy or approach for your business is defined by your audience. It is essential to always analyze and compare google results in different locations with the same keywords to better understand whether the local or national approach is appropriate on the keywords you optimize.

A well-planned SEO strategy spends but wins more customers. It also triggers better results by sending strong local or national signals to search engines for your business as it outranks local or national competitors, depending on which type of SEO campaign you decide on.

Looking for other SEO tips that could get you results? Call us at 1(888) 375-3058 for a consult today!