Facebook Advertising can be tough, and it still gets tougher every day. Just like you, many advertisers take a swing at a new ad campaign every day when they realize a certain potential, hoping to finally hit the ball out of the park and win the game in social media ads marketing Orange County.
Sadly, that’s not the case with many. A lot of businesses still seem to be just throwing away money on Facebook and still find it difficult to create a successful ad.
So, here are some tweaks and approaches that might help you find your first successful Facebook Ad today.
Test, test, test! Never assume anything, rather test everything. Whatever your level of expertise is or how long you’ve been advertising on Facebook, always check both your ad’s design and its targeting. In creating a new campaign, it’s best to come up with at least four different designs with a variety of images and texts.
Target. Businesses have different customers with various needs, and in Facebook Ad Designs, you create buyer personas by focusing and addressing directly to a specific target customer.
Remove Fear from Buyers. Fear has been considered as the most important emotion in a purchase decision. Why? As humans, we have tendencies to resist buying products or signing up for services because it scares us to make wrong choices and lose money in the process.
That is why free products are so useful. And it’s not just about the money. Free goods and/or services create a “No Risk” impression to buyers, so their fears are cast off.
One great way to reduce or eliminate fear among customers is through testimonials from famous people. Let a VIP, celebrity, or loyal customer endorse your product as it will immediately give your ad a credibility and eliminate that fear of buying.
CTA. Adding a Call-to-Action to your Facebook Ads decreases friction and improves your overall conversion rate. While it reduces your cost per conversion, it’s still likely to improve your overall conversion rate.
How can it reduce friction? If a user clicks your ad and arrives on your site or landing page, the user already knows what to do and quickly proceed to perform the desired action you indicated on your CTA. He/she won’t have to waste time figuring what to do next.
Finally, the success of a social media ads marketing Orange County particularly Facebook Ad comes down to just two critical elements: 1. Great design that attracts users’ attention and 2. Laser-focused targeting that displays your ad only to an audience who need your product(s) and or service(s).