ADA E-Commerce

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You want to be able to reach customers from all sorts of backgrounds, and that includes customers with disabilities. Under the Americans with Disabilities Act (ADA), signed into law in 1990, it is illegal to discriminate against any person with any kind of disability. Any Businesses that operate for the benefit of the public must provide reasonable accomications, whether it be in-person or even online. So what exactly can you do to help your website be usable for those who have an impairment that may affect their ability to read or listen to your content? We’re glad you asked, because our premiere Los Angeles SEO firm has got you covered!

The core principles that guide Web Content Accessibility Guidelines (WCAG) include:


You want users to have the ability to perceive all the information that appears on your site, such as text, images, video, and more. Even if a user can’t see your website’s text or listen to your website’s video, you need to provide an alternative.


You want users to have the capabilities to navigate your site and use all its features. Any user, for example, should have the means to use your main navigation, as well as any site tools, like calculators.


You want users to have the means to understand your website content. That means users can understand your site’s text, images, videos, and tools. For example, your site may include instructions for using a feature, like a calculator or a contact form.


You want users to have the ability to receive the same experience, even if using assistive technologies. People reading your content versus those using a voice reader, for example, should get the same content even if it’s delivered differently.

How Can We help you
At Drive Traffic Media, we can help build your website to meet all of the WCAG requirements while implementing the Los Angeles SEO you need to succeed, not only to help make the world a more equal opportunity place for all people, but also to help expand your audience. As the old saying goes, the more the merrier!