Category: Facebook marketing

02 Jan 2018
when to use Facebook ads or google ads

When to Use Facebook Ads or Google Ads

Forget the Facebook ads. Sure Facebook can target groups, maybe even “people who might be moving” but it’s hard to find clients this way. No one scrolls through Facebook to find movers when they’re stressed packing or planning to move. Instead, they do what anyone would do. They go to Google and type in “movers in Los Angeles” (or whatever city they live in) and give them a call.

Facebook ads are meant to build a brand’s presence. Google pay per click advertising, on the other hand, is more precise. If you’re looking for more leads, calls, and sales, use Google Ads, especially if you’re on a budget and need the most value for your money.


Grow your marketing efforts along with your business

Spend your entire marketing budgets on Google Ads. As you increase sales, you can increase your marketing efforts until you show up on 100% of the searches in your area.

Thanks to Google AdWords, you can place ads in front of the people who need to see them most, people in your targeted locations, who need your services at the moment they need them. What’s even better is you only pay Google when someone clicks, calls or visits your website.


How can you use Facebook?

While you might not need ads, Facebook is still valuable for marketing.

Create a great Facebook page and post regularly. The purpose is to build brand loyalty and build a relationship of trust with prospective clients.

Having a welcoming Facebook page is vital. Before a person chooses to use your services, they will likely Google your business and do their research. First impressions are everything. If they like what they see, they’re more likely to call and hire you.


Score new clients: Three key ways to generate trust using your Facebook page

  • Post real pictures of your team and your business
  • Share customer reviews
  • Update your page with relevant content  


There’s a reason we hate generic stock photos. Authenticity is key. People crave real pictures of real people in real places. You know your team is awesome. Show them off. Be proud of what you do. Every photo you share must generate trust.

Next, let people leave reviews. Good reviews help potential clients see how you work and why you’re a great fit for the job.

Finally, make sure to post!  No one wants to visit your page and see that your last post was five years ago. Do that, and you’ll appear as if you’ve gone out of business or don’t have your act together.

Posting meaningful and relevant content is easy. Do this at least once every few months. Share anything from moving tips and tricks, link to cool articles or news.


23 May 2017

How Facebook Ads Help E-commerce Businesses

How far will a traditional brick and mortar store get you your sales targets and business growth? In this highly digital world, business owners and entrepreneurs are flocking toward the internet to develop a solid E-commerce marketing strategy to start pulling in target markets, convert sales and increase return-on-investment (ROI).

Do you agree that Facebook is the world’s largest online shopping mall? The biggest social media channel represents an enormous potential market for your social networking efforts. Actively promoting an online store using Facebook advertising will best draw attention to your E-commerce business. Zephoria shows an estimated 1.86 billion monthly active Facebook users worldwide. Switching into an E-commerce business seems like a well-sound plan. With ample of competition in the online retail or online shopping, don’t miss the opportunity to stand out from the crowd and pull in a significant number of online shoppers.

Facebook ads help E-commerce businesses increase traffic, get more conversions and repeat sales from previous customers. Here’s how:


  1.  Custom Audience and Lookalike Audience

Upload your existing customer’s email addresses to create a custom audience. Facebook will then use the email list to look for users who used the same email addresses to set up their Facebook account. By doing so, you can target your marketing ads to an audience who shows interest in buying your products or services. Another Facebook tool to help you discover new customers is Lookalike Audience. Lookalike Audience matches interests and demographics of users who have similar profile data with your existing customers. This method increases your leads and increases the number of likes on your Facebook business page.


  1. Dynamic Product Ads (DPA)

Dynamic Product Ads is a very beneficial element of your Facebook marketing strategy for your E-commerce business.  Facebook’s DPA known as retargeting, is the best tool for following an online shopper (who have browsed your products) in adverts all over the web. Facebook’s DPAs will pull images, pricing, product names from the product details you send to Facebook. This is to reach prospects who have viewed your products and motivate them to click on your ad, add it to the cart and complete the purchase.


  1. Quality and Captivating Facebook Ads

Be creative and unique in creating your Facebook Ads and tailored it your target audience. Use clear, concise and captivating images and video for your ad to stand out.


Drive Traffic Media will figure out ways to keep your online business grow and get more E-commerce business through Facebook ads. Call us at 949800699, 888-375-3058 or 310 341-3939 to find out how.





03 Mar 2017

Tweaks To Become A Facebook Ad Pro

Facebook Advertising can be tough, and it still gets tougher every day.  Just like you,  many advertisers take a swing at a new ad campaign every day when they realize a certain potential,  hoping to finally hit the ball out of the park and win the game in social media ads marketing Orange County.

Sadly, that’s not the case with many. A lot of businesses still seem to be just throwing away money on Facebook and still find it difficult to create a successful ad.

So, here are some tweaks and approaches that might help you find your first successful Facebook Ad today.

Test, test, test! Never assume anything, rather test everything. Whatever your level of expertise is or how long you’ve been advertising on Facebook, always check both your ad’s design and its targeting. In creating a new campaign, it’s best to come up with at least four different designs with a variety of images and texts.

Target. Businesses have different customers with various needs, and in Facebook Ad Designs,  you create buyer personas by focusing and addressing directly to a specific target customer.

Remove Fear from Buyers. Fear has been considered as the most important emotion in a purchase decision. Why? As humans, we have tendencies to resist buying products or signing up for services because it scares us to make wrong choices and lose money in the process.

That is why free products are so useful. And it’s not just about the money. Free goods and/or services create a “No Risk” impression to buyers, so their fears are cast off.

One great way to reduce or eliminate fear among customers is through testimonials from famous people. Let a VIP, celebrity, or loyal customer endorse your product as it will immediately give your ad a credibility and eliminate that fear of buying.

CTA. Adding a Call-to-Action to your Facebook Ads decreases friction and improves your overall conversion rate. While it reduces your cost per conversion, it’s still likely to improve your overall conversion rate.

How can it reduce friction? If a user clicks your ad and arrives on your site or landing page, the user already knows what to do and quickly proceed to perform the desired action you indicated on your CTA.  He/she won’t have to waste time figuring what to do next.

Finally, the success of a social media ads marketing Orange County particularly Facebook Ad comes down to just two critical elements: 1. Great design that attracts users’ attention  and 2. Laser-focused targeting that displays your ad only to an audience who need your product(s) and or service(s).