Category: internet marketing

19 May 2021
Digital-Marketing-Agency-Orange-County-Explains-What-PPC-Is

Learn The Basics of Pay-Per-Click (PPC) With a Digital Marketing Agency in Orange County

Whether you don’t know anything about PPC or know a little but you are unsure about how to get started, you came to the right place. In this article, a digital marketing agency in Orange County explains the basics of Pay-Per-Click and how to create an effective campaign. 

Digital-Marketing-Agency-Orange-County-Explains-What-PPC-Is-pinterest

What Exactly Is PPC?

PPC stands for Pay-Per-Click, it’s an online advertising model in which is accessible for everyone that owns a site. Advertisers pay a small fee every time someone clicks on one of their ads. PPC is the opposite of organic traffic because you buy the visits to your site. 

A lot of PPCs can be found in search engines. For example, when you search a keyword on Google and the first results have “Ad” on the top left corner, those are PPC. Search engines allow advertisers to bid for their ad placement when a person looks up a specific keyword that relates to their business. 

Every time someone clicks on your ad, you are sending them to your website, and you pay the search engine a small fee, it can be 30 cents, or it can be $15, it depends on different factors that will be explained shortly. It’s important to make your PPC campaign work accurately because one $15 click might result in a $150 sale. 

How To Create The Right PPC Campaign

Building a winning PPC campaign is the most important aspect to consider before you decide to invest in it. Google charges less for ad clicks to advertisers who create excellent Pay-Per-Click campaigns, the ones that are useful and satisfy users. To create an intelligent campaign on Google you need to use Google Ads.

What is Google Ads?

Google Ads is the only Pay-Per-Click advertising system that allows businesses to create ads on Google’s search engine. Advertisers bid on keywords they think their audience will search for their product or service. Every time a user looks up that keyword on the search engine, Google examines the pool of Ads and selects a set of winner ads to show up on the ad space of the keyword’s results page. But, how does Google Ads selects the winners? Let’s dig into that.

What Makes a Winner Ad?

Who gets to appear on the page of a search result on Google is based on an Ad Rank calculation; Multiplying the CPC Bid and the Quality Score. 

CPC Bid is the amount of money an advertiser is willing to spend on a keyword. The Quality Score is a calculation of different components like the click-through rate (CTR), the quality of the landing page, and the relevance of your content, that determines how relevant and useful your ad is to the user. This prevents irrelevant ads with high bids from taking over the top results. 

If your Quality Score is high you will have a higher chance to be a winner ad. To achieve that, you should focus on improving your CTR, which can be done by a digital marketing agency in Orange County. 

How Does Google Determine What You Pay? 

To come up with the cost of your ad, divide the Ad Rank of the advertiser below you with your Quality Score, and then add $0.01. For example, if you bid $3.00 for a keyword and your Quality Score is a 10, your Ad Rank has a total of 30 points. Let’s say this puts you on top of the Ad Rank, and the second advertiser has 25 points, you will have to pay a total of $2,51:

25 / 10 + $0.01 = $2,51

If the second advertiser had a Quality Score of 5, and the third advertiser had a ranking score of 21 points, then we can calculate that the second advertiser would pay $4,21 for his ad:

21 / 5 + $0.01 = $4,21

In conclusion, having a high-Quality Score will be the key to get a higher position on your keyword searches and pay less for your ads. As we mentioned already, many factors play in getting a good Quality Score, optimizing the landing pages with relevant and attractive content to increase the dwell time of the users is one of them. You can always contact a digital marketing agency in Orange County to help you improve the quality of your landing page site. 

Let’s talk about the importance of selecting keywords and match types for your Pay-Per-Click campaign.

Why is PPC Keyword Research important?

Remember that your entire Pay-Per-Click campaign revolves around keywords, so it’s important to create a good keyword list regularly to make sure you don’t miss out on valuable and relevant keywords that could drive traffic to your website. 

You should consider keywords that are relevant to your business, and terms that are frequently searched in your niche. You should also add long-tail keywords, which are more specific and less common, but they are less competitive, therefore less expensive. 

How To Manage PPC Campaigns?

Now that you’ve created your PPC Campaign, you will need to analyze regularly the performance of your campaign to make sure it’s effective. You will need to do some adjustments to optimize your campaign. 

  • Expand the reach of your PPC Campaign by keeping the keyword list updated and adding terms that are relevant to your business. 
  • Review the cost of PPC Keywords and get rid of the ones that underperform.
  • Review your current keywords to see if any non-converting terms can be considered negative keywords to save money on wasted clicks. 
  • Split up your ad groups into smaller, and more specific groups to improve your CTR and Quality Score. 
  • Revise the content of your landing pages and modify calls-to-action (CTAs) based on search queries to boost the conversion rate. Make sure your ads don’t direct traffic to the same page. 

We hope this article has been helpful and you are ready to start working on your Pay-Per-Click campaign. If you have any questions, contact a digital marketing agency Orange County provides for you and they will be happy to help you at every step of the process. 

02 Jan 2018
when to use Facebook ads or google ads

When to Use Facebook Ads or Google Ads

Forget the Facebook ads. Sure Facebook can target groups, maybe even “people who might be moving” but it’s hard to find clients this way. No one scrolls through Facebook to find movers when they’re stressed packing or planning to move. Instead, they do what anyone would do. They go to Google and type in “movers in Los Angeles” (or whatever city they live in) and give them a call.

Facebook ads are meant to build a brand’s presence. Google pay per click advertising, on the other hand, is more precise. If you’re looking for more leads, calls, and sales, use Google Ads, especially if you’re on a budget and need the most value for your money.

 

Grow your marketing efforts along with your business

Spend your entire marketing budgets on Google Ads. As you increase sales, you can increase your marketing efforts until you show up on 100% of the searches in your area.

Thanks to Google AdWords, you can place ads in front of the people who need to see them most, people in your targeted locations, who need your services at the moment they need them. What’s even better is you only pay Google when someone clicks, calls or visits your website.

 

How can you use Facebook?

While you might not need ads, Facebook is still valuable for marketing.

Create a great Facebook page and post regularly. The purpose is to build brand loyalty and build a relationship of trust with prospective clients.

Having a welcoming Facebook page is vital. Before a person chooses to use your services, they will likely Google your business and do their research. First impressions are everything. If they like what they see, they’re more likely to call and hire you.

 

Score new clients: Three key ways to generate trust using your Facebook page

  • Post real pictures of your team and your business
  • Share customer reviews
  • Update your page with relevant content  

 

There’s a reason we hate generic stock photos. Authenticity is key. People crave real pictures of real people in real places. You know your team is awesome. Show them off. Be proud of what you do. Every photo you share must generate trust.

Next, let people leave reviews. Good reviews help potential clients see how you work and why you’re a great fit for the job.

Finally, make sure to post!  No one wants to visit your page and see that your last post was five years ago. Do that, and you’ll appear as if you’ve gone out of business or don’t have your act together.

Posting meaningful and relevant content is easy. Do this at least once every few months. Share anything from moving tips and tricks, link to cool articles or news.

 

26 Oct 2017
email-marketing-as-internet-marketing-strategy

Email: Isn’t That Old News?

With all the buzz about Twitter, Facebook, and Instagram, it can seem like there’s a new way to market your business every five minutes.  Social media marketing is wonderful, but all the fast-paced changes can make it easy to forget a real powerhouse that you have at your fingertips: email.

 

That’s right, email like the email you checked just this morning.  In fact, if you’ve checked your email several times today, you’re in good company.  About 91% of consumers use email, often checking it via mobile devices several times per day.  Think about it: every time your customer checks their email, that’s another chance for you to get your message to them.

 

But What About Social Media?

Social media marketing works best when you can marry it to your email marketing.  A carefully thought-out marketing plan will allow both strategies to work synergistically: your email list can help direct people to your social media content, and your social media content can direct people to sign up for your email list.  

 

For example, your social media content might include interesting videos related to the lifestyle associated with your brand.  (A food brand might include cooking videos.)  A link on social media can direct those who see it to sign up for your email content, which can contain coupons or other things to woo consumers.  Likewise, your emails can contain links to your social media pages, which will allow those who find you via the email list to also follow you on social media.  It’s a feedback loop, with the customer getting something to reward them at each stage, and with your company getting something it needs, too–the customer’s attention.

 

Multiple ways for your customers to access your content ensures that you have multiple chances to connect with them.

 

What Are Customers Looking For In Email Marketing?

 

Your customer’s attention is most likely to be grabbed if your emails contain something that makes them worth opening.  This can be news about your company, like advance notice of a sale or a new product line.  Perhaps it’s specialized content or video that your customers would find interesting.  Or perhaps it’s a reward for opening the email, such as a coupon.  While customers say they sign up for newsletters in order to save money, email marketing is an effective tool to drive revenue for companies.  Customers feel like they’re winning, and you’ve ensured that next time they see your email in their inbox, they’ll open it.

 

What Are Companies Looking For In Email Marketing?

 

Companies are always looking for a marketing strategy that is cost-effective, efficient, and simple to use.  Email ticks all of these boxes.  Designing a great email campaign is much less expensive than utilizing television, radio, or billboards, making it a tool that can be utilized equally well by large companies and budget-conscious small businesses.

 

If your company isn’t using email as part of their internet marketing plan, then you’re missing out on a vital chance to get information to your customers.  As one of the most effective, accessible, and budget-friendly strategies available, email is too good to ignore.

 

Sources:

Here Are 5 Reasons Why Email Marketing Still Works – www.inc.com

Why Marketers Should Keep Sending You Emails – www.mckinsey.com

18 Oct 2017
remarketing-and-how-it-works

Remarketing: What is It and How Does It Work?

Customers are very important such that the success of a business depends largely on them. If you own a business, it just makes sense to find more strategies that would get you more visitors in your physical store or, perhaps, drive more traffic online.

The next question will be, “How do you attract new customers?”

In this article, we’ll focus on one of the most effective sales and advertising strategy used by businesses today. It’s called remarketing.

 

What is remarketing?

In a nutshell, remarketing is a technique that several online businesses use to connect or to maintain contact with customers who have expressed interest in their business. For example, customers, who have previously visited a pet shop’s website, will continue seeing the pet shop’s ads even after they’ve left the site.

 

How does remarketing work?

Once a customer opens a company’s website, his browser will acquire a small piece of information called cookie. The cookie ID is added to the company’s remarketing list. Depending on the criteria created by the company, this remarketing cookie makes browsers display a company’s ads more frequently.

Before a remarketing campaign becomes active, a minimum number of 100 cookie ids on each remarketing list should be met.

 

How do you increase your chance of becoming successful in remarketing?

We’ve asked some of the top online companies who have adapted remarketing techniques for years. Sure enough, the simplest, yet most sensible strategies prove to be the most effective. For your remarketing technique to become successful, you should:

• Make sure that the ads you’re creating are relevant to what you think your customers are looking for on your website
• Come up with some exciting ads that entice or encourage customers to come back to your website

By smartly doing this for a strategic number of days, weeks, or months, you may also increase your brand awareness. Sooner, you’ll also observe higher conversions, sales, and profits.

 

Want to get started with Remarketing?

At Drive Traffic Media, we can help you succeed in your chosen venture. Having mastered countless techniques in internet marketing, we can help turn your disadvantage into your biggest strength. It’s about time you make your online business big. Call Drive Traffic Media today at (949) 800-6990.

 

30 Aug 2017
Effective Ways to Manage Your Business’ Online Reputation

Effective Ways to Manage Your Business’ Online Reputation

Managing a business about a decade ago is quite different as to how it’s being done now. Before, you can easily make up to your customer’s dissatisfaction by either talking to them personally or via the phone. But now, customers can leave reviews online for the entire world to see which can easily put your company’s name in jeopardy.

With the emergence of social media, it’s never easy to keep your business spotless. This means you have to double your efforts and make sure people only have the good things to say about your business.

We want to make sure you’ll be alright so here are a few things you can do to repair or strengthen your online reputation:

 

Don’t ever argue with a customer online

This is almost a no-brainer. Sad to say, it’s really easy to see yourself or your staff arguing with a difficult customer. Whether or not your customer is wrong, always make them feel special. Don’t let negative emotions take over you. If you’re too mad that you need to walk away from your keyboard, do so.

Identify negative content and attempt to remove them

An independent marketing research has found out that company owners, who have negative feedback on the first page of search results pages, are at risk of losing about 20% of their business. What’s worse is their losses get even higher as they receive more negative reviews. Therefore, it’s a must to deal with negative feedback. At times, you may need to use your customer service skills in appealing to a customer to remove his or her bad review. If this attempt is unsuccessful, then you have no choice but to bury the negative reviews with positive ones.

Also make a name for yourself, not just for your business

Without a doubt, taking care of your business reputation is essential. However, do take note that your work doesn’t end inside the premise of your company. Wherever you go, maintain a good public profile that matches your business philosophy. Be consistent across the board.

Share your positive experience

Make the most out of your positive experience by sharing them with the people around you and in social media. You can courteously ask your satisfied customers to write reviews about your business. Moreover, try to generate new content regularly. You can either start a blog or promote helpful links on your social media sites. Bottom line, create that so-called natural association between your customers, website, and social media accounts.

Make customers happy at all cost

Managing your online reputation is not just an option, but a necessity for your business. Always listen to what your customers have to say. Don’t take negative feedbacks personally and deal with them professionally.

We at Drive Traffic Media can further help you with this. As an expert internet marketing agency, we have several years of experience helping businesses build a solid online reputation. Call us today at (949) 800-6990 so you’ll know how we can assist.

28 Mar 2017
ways-improve-ppc

Steps to Sizzle Your PPC Campaign

Pay per Click is recognized as an effective advertising campaign solution to get traffic to the website and increase conversion rate. On the other hand, some owners would consider this a risky campaign because of their limited understanding on how to set up and run it.

Goal Setting. The most challenging stage is to set goals for your campaign. Campaigns fail because owners and marketers alike do not put enough effort in the preliminary stages.

Take some opportunity to decide what you want to achieve and how you want to do it.  Take a look at the latest PPC trends and perform an initial analysis to help you define clear and measurable goals.

 

Choosing Keywords. Determining what keyword should go with your marketing campaign is the next step. Looking for potential keywords for your business, beginning with the most precise and relevant phrases for your niche or topic, is one of the most important steps to optimize your campaign.

 

Budget. In any project, budget settings come as the next essential step especially when there is plenty of keywords competition. However, if you have a tight budget turning PPC campaigns on and off based on the season(s) or a holiday would be a comprehensive strategy for maximizing your returns on investment (ROI).

 

Ad Placement Targeting. Another strategy to work is to create a placement targeting of your Google Adwords. Placement Targeting allows you to choose websites or a section of where you want your ads to show. It is a strategy to test out advertising on a site or section of the site that has a rate card beyond your current budget. Decide on how and where your ad will appear and how to drive visitors to your landing page. Get it to your target audience.

 

Location. Target a specific location to ensure that people who are in the geographical market will see your ad.

 

Language, Network, and Devices. Ensure your ads will appear on specific devices, are available on your product’s dominant market language, and ad servers are up all the time.

 

To make your PPC campaign sizzle, synchronize the message you want to push in your PPC ads and the message in PR, online media buys as well as print advertising. Through this, your company’s presence, brand recognition, and product/service trust are solidified.  Determine which PPC strategy is best for your online business and always test which works best.

27 Mar 2017
shirt-form-versus-long-form-content

Short Form Versus Long Form Content

A content marketing strategy can either have a long-form or short-form content. With people around the globe more connected than ever, long-form and short-form content can be a great tool to help online customers looking for answers to their questions about a product or service. For businesses, this offers great opportunities to reach new leads and engage with loyal customers.

But is the short-form content better for your business than the long-form content? Short form content may lack ideas and of little depth, and long-form as tedious. Each content has its potential downsides, but both types of content play an essential part in your business marketing mix for you to see the results you want. As business owners, you have the control on how to serve your company’s purpose by planning and executing good content. Digital marketers nowadays see to it that the content they want to read also meet their needs. Consider and understand the needs of your target audience and write impressive content that addresses their needs.

There is no proven process to determine the best length of content to write for your online marketing success. However, the best length of marketing content depends on your target audience, your product or service, and your business goals.

If you want to capture and gather engagement from your audience, then the short-form content is advisable. Short-form content is usually around 1,000 words. Examples of short-form content include blog content, infographics, and social media posts.

If you wish to educate and inform it is best that you go with the long-form content. Long-form content is typically around 1,500 – 2,000 words. Long-form content is the best marketing strategy when your product or services

a. require more commitment to purchase,
b. if you need to showcase the quality of your product,
c. if you’re into information-based marketing,
d. if you have a new product or service that your audience has little knowledge and you need to explain properly for a proper pitch.

Examples of long-form content include webinars, long blog posts, e-books and case studies.

You can try to convert short-form to long-form and vice versa to repurpose your marketing content and make it available to a broader audience. Need help with your content marketing strategies? Call Drive Traffic Media at 1(888) 375-3058.

10 Jun 2016
online-marketing-strategies-that-work

Online Marketing Strategies That Work Today

In today’s fast paced environment, many businesses instinctively know that they need to look for various ways to ensure that their business succeeds. What is going to get them more money? Online marketing! The problem is that most business owners are unsure on how to do it and where to start.

First, you need to make sure you have a budget. Now, how much budget should you allot for online marketing? You need to spend at least 10% of your business income. You need money to run or maintain your website, to pay your employees, software that you use and all kinds of marketing needs. These are the things that you need to prioritize. Business people cut their online marketing budget at the first sign of slow business. Marketing should have been the last thing that you want stopped. Cutting it out means to stop your most productive means of lead generation and the potential to get more clients. Cutting it out means that you won’t have any way of turning these potential clients to paying clients and that means your revenue loss.

Look for a marketing plan that works for you and your business. Online marketing  is by far the best strategy because the internet world is where customers now seek answers, products and services they need.

Here are the important online marketing strategies that work best:

The first best way by far is Search Engine Optimization (SEO). Organic or white hat SEO will make your website as a reliable and trusted industry source by the search engines. Go after some focus keywords- the exact terms that you want to be found for and implement it through blogging. Share it on your social media, offsite blog distribution sites,social sharing sites, forums, etc. Make sure that your URL structures are implemented properly too.

The second trusted and most effective way is Pay-Per-Click (PPC) marketing. Most of the traffic is in the multi dollar company Google. You can pay Google to run a good adwords campaign for you.

Next step is Pay-Per-Click marketing in social media. Different social media accounts have actual ad platforms like LinkedIn marketing, Pinterest marketing, twitter placement ads but the most powerful is Facebook. Facebook has the most information on people to get more leads. As what we mentioned in our previous blogs, you need to be consistent with your social media marketing. Make sure that you are consistently posting relevant and interesting content about your business.

Email marketing by sending out email messages to solicit sales, request business or to build brand awareness is also an effective online marketing strategy.

Don’t get left behind! Your customers and your competitors are already online, you should too! For more online marketing strategy to help your business succeed, call Drive Traffic Media at at +1 888 375 3058.

14 May 2016
online-marketing-budget-how-much-will-you-spend

Internet Marketing Budget: How Much Should You Spend?

It takes money to make money in order for your brand or product to boost sales and grow your business fast. So first we need to invest money into digital marketing so we become visible in the online world. Why? because most of your potential customers are turning online too looking for products and services they need; and of course, many of your competitors are into internet marketing too. Will you pass the chance of losing these potential online customers?

So how much should you spend on digital marketing?  If you spend too little, your  message might not be delivered to the audience and  if you spend too much, it might blow up your marketing budget. So, here are some of the effective tactics we can use :

  1. First, we need to start with a clear direction. You have to have a marketing goal before setting up the budget. Are we doing this marketing for brand awareness?To increase customer base in a certain percentage each month? or  just to engage better with the existing customers you already have? These are the things we need to consider as it will be a great help in narrowing the focus of our goals.
  1. Allocate budget to different strategies based on their success and not the actual cost. For projects that did not go well, figure out on how to improve them or spend the money elsewhere. We do not recommend throwing your money on ineffective marketing channels.
  1. Research on what your competitors’ marketing strategy is; and be updated on the industry trends before engaging in any campaigns to ensure that website  is not only current but is search engine-friendly and mobile-friendly too.

It depends on your tactic to either catch up or stand out. If this works with others, make it work for you. But if you see it stumbling, figure out how to stand out and get ahead!

We advise and recommend that you invest 10% of your gross annual revenue into your strategic marketing as a start up or if you are to launch a product or service. And if you want to ramp things up, invest from 20 to 30% of your projected annual gross revenue. Again, you have to spend money to make more money.

Need other internet marketing tips for your orange county business? Call us at 1(888) 375-3058 today.

12 Feb 2016
Domain-Name-as-an-Internet-Marketing-Tool-for-Your-Business

Domain Name as an Internet Marketing Tool for Your Business

 

Each computer has what we call an Internet Protocol (IP) address which is a set of four numbers separated by periods but we can’t remember all our favorite websites with just number combinations, can you? That’s the reason why domain names were created, that way, we don’t have to memorize as each of those numeric IP addresses are given unique names instead.

Why would businesses care for domain names, anyway? As an Orange County business owner, owning a domain name is not just limited to getting a technical shortcut of the numerical combination. In the world of internet marketing and sales, it could make your presence known to the cyberspace or it can ditch your business to the netherworld.

 

  1. Credibility. Buyers would trust your services and products if you have a domain name. Why? Because if you put effort and invested money to buy a domain name, that would signal consumers that you’re also willing to place effort in creating products or services that have value.

 

  1. Mindset for the Future. Owning a domain name implies that you’re ‘trendy’ and “future-oriented” in a sense that you keep your business on what’s latest on the technological breakthroughs.

 

  1. Uniqueness. A domain name which is similar to your business name reinforces reinforces the value of your brand to your consumers so it’s easier for your customers to remember your business and return to it. The possibility of passing it along to their friends also increases when they talk about your business amongst themselves.

 

  1. Portability. You have the choice of transferring hosts if you have your own website or domain name. You also have the option to transfer it to your own in-house server if you have one. On the other hand, if you don’t own your domain name, you will have to change or take a new URL, thus, destroying the branding which you have built up and nurtured with your old website URL.

 

  1. Search Engine Value. Search engines give importance to unique domains than those which are just sub domains or a part of another domain name and once your homepage is optimized, you get to enjoy the website traffic which is important for you to get even more web visitors and online conversions.

 

  1. Professionalism. Your domain name gives you the ability to create email addresses that are patterned after it and which you can use for the different roles or various departments in your organization or business.

 

Building the online reputation of your business is tough but if you really want to leave an impression or lasting mark to your online presence, boost your brand and get conversion in the process, then you have to understand the importance of owning a domain name. Need help in your internet marketing especially here in Orange County? Call us at (949) 800-6990 and receive your free online reports today.

 

Sources:

Why Domain Names Are So Important by allBusiness

Importance of Domain Name and Why you should own one? By Steps to Make your Own Website

 

 

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