Social media has changed the way marketers all around the world traditionally do their marketing. No matter what social media platform someone uses, a successful and efficient marketing strategy will utilize these platforms to gain exposure and traffic to their businesses. According to Drive Traffic Media, an Irvine SEO company, social media is crucial to finding more success, potential customers, and brand awareness.
Whether you are marketing on platforms such as Facebook, Instagram, or Pinterest, having a solid social media marketing plan can help take your brand to the next level. Here’s a list of benefits social media will have on your business:
More Interaction, More Insight.
Since social media platforms like Instagram, Facebook, and LinkedIn are meant to be “social”, businesses can interact with users on a more personal level. Thanks to features on social media, you can see feedback and reviews users are leaving about your products/services in the comment section. This is positive in the sense that you can adapt and perhaps develop your strategy to help receive more positive comments and increase user interaction.
While there is an upside to this, there is also a downside to consumers being able to engage with your brand on social media. Negative reviews can make a business look bad, but the positive aspect of this is that you can instantly help the consumer since comments are always there and ready for whatever action is needed. Consumers respond better to businesses with quick response rates than to those who respond slowly or not at all. It shows that the company genuinely has an interest in what the consumer has to say and is making an effort to fix their problem.
Potential Customers Are Easier to Find.
One feature that you should utilize in your social media marketing plan is the use of hashtags. Hashtags are a great way to be found as well as finding topics you are interested in. Using specific keywords that relate to your brand can help you spot potential customers who may not know who you are but have an interest in what you are selling.
Improving Brand Awareness
Having the right content but not having your content on a social platform, or nowhere at all, can affect how your business gains awareness. In order to make sales, customers must know about your brand and where they can go to find your business. Social media is a possible solution to gaining more exposure and traffic from both potential and existing customers. There are millions of users on social media every day, so an opportunity like this is not one to pass up.
Increased Brand Loyalty
According to a recent study, over 50% of Americans have an increased loyalty to brands that they follow on social platforms than to those they don’t. As previously stated, instant responses to both positive and negative comments can help businesses look better in the consumers’ eyes, which also has a positive effect on brand loyalty.
With social media marketing building more brand awareness to new and existing customers alike, this strategy can also contribute toward an increase in sales. Active use of your social media accounts will significantly increase the chances that a customer will make that purchase of your product or service.
To have a successful business in today’s environment, you should have an online presence on social media. Consider taking your brand to social networks and expanding your reach through these platforms. If you don’t know how, reach out to an Irvine SEO company like Drive Traffic Media.