Category: Search Engine Optimization

22 Oct 2021

The Importance of Ads and How It Can Help with Orange County SEO

How can ads help companies, and how can you best use them to your advantage? When you have a company, one of the essential factors to promote your business is using ads with Orange County SEO.

Image credits: @aaronbaker006 via Twenty20

There are many ways to execute ads for your company. Here are a few:

New Products

One way in which ads can assist you is through the introduction of new products. Indeed, introducing a new product or service is always pleasing and dandy. Unfortunately, it doesn’t matter how profitable or incredibly made these products or services are if they don’t receive the right kind of exposure. Without the suitable ads to uplift and support your products, they can often find themselves buried under the mountainous amount of advertisements that other businesses launch to promote their products! What should scare you is that many of these products and services don’t necessarily have to be good to make a splash but just because they have a good ad, they stand out. So you should take care not to neglect such an essential aspect of your business.


It would be best to acquire two forms of traffic to advertise yourself and your company. The first type of traffic is physical traffic which brings people into your stores, should you have any. With advertisements made on TV or other sources of media that you create, you can increase the chances of people coming through the front doors. The second kind of traffic you might want to seek out is online traffic for your website. With clever use of advertisements focused primarily online, you can bring people to visit your website and increase its popularity and rankings online with the proper use of Orange County SEO and keywords that can help you stand out. 

Online Buzz

If the advertisements you make for your product are of excellent quality or are otherwise memorable, it can make a splash and you’ll have people talking to their friends or families online, i.e., through social media apps, about how amazing your products are in comparison to others. 

Start Local

If you own a small business and trying to stay afloat but have higher aspirations, it might be wiser to start small with your advertisements and build it from there. Suppose you’re able to tie this in with the previously mentioned tip above; it can make a significant difference in how well local communities will support your products or services. If you decide to collaborate with other local companies to create synergy, it can generate goodwill in the community and allow more people to talk about you. Once you have the momentum and recognition building within the community, that is the time that you can consider expanding your reach elsewhere. 

Image Improvement

Parallel to increasing ground advertisements in the local community, ads can also be a productive method of improving the company’s overall image for online clients to have a more positive reception of your products or service. Ads shouldn’t be just a way to bring in revenue; after all, they can help to improve public perception to gain the goodwill of those interested in your products and services. Use advertisements as a way to show that you’re helping the local community to some extent. You’ll be surprised at how much you can gain if you say the right words and support the right cause in your community.


Much like how you should look out for relevant keywords when using Orange County SEO, you should also center your advertisements over what is most suitable in today’s social climate. Say, for example, the Olympics are going on, and a particular set of athletes stand out. Will you consider doing an advertisement related to them and the Olympics as a whole? What about the Superbowl? The reason those event commercials are so famous or infamous is that they are timely, and taking advantage of such events to promote your products or service is something that you should think of since events like the Superbowl only come once a year.

New Store

Much like how you should act with a new product, as mentioned earlier, you should also work in the same manner whenever you get enough business together to launch a new store. If you want this new store to be successful and make noise about what it can offer, you have to get the word out with suitable ads. You shouldn’t just take the time to spread the word online. You should also get the local news and radio stations to start chirping about it. Even going to local newspapers can give you the much-needed exposure that you’ll need to stand out. Going local with ads in the area where your new store is opening can make a big difference in ways you might not initially perceive.


Advertisements may seem like an unattractive option for those just starting, but you cannot deny the many uses you can get out of them. The level of exposure you will receive when using Orange County SEO can give you a much-needed boost, so don’t be afraid to take the leap and start the SEO and ads for your business now. Give Drive Traffic Media a call at (949) 800-6990.

14 Oct 2021

The Do’s and Don’ts of Using Keywords

Using Keywords is the key to unlocking your success when it comes to gaining the attention of the public online. If you want to get a higher ranking online for either yourself or a client and trying to help but are struggling to do so, there’s no need to panic. If you are an Orange County business owner and want to gain the media exposure necessary to make your content stand out, you need to hire an SEO expert who understands what effective keywords to implement or insert on your content. 

Image credits: @destructo via Twenty20

What are keywords?

Keywords are terms used to cover topics based on the category you want to write. If it fits the category and checks certain boxes, it could even reach high up in the search engines. They don’t even have to be words but rather phrases that can make your content stand out online. It’s pretty easy to come up with any random keyword to write up for your article. However, for those who want to stand out from their competitors, you need an SEO expert’s advice to find out what keywords are relevant and popular at the moment. 

Choosing the keywords

To make this process easier for you, make a long list of possible keywords using tools like SEMrush. You can eventually narrow down your options and choose which words would work best from the list. With the much-needed assistance from an SEO expert, you will find out which keyword will get the traffic needed to succeed in acquiring the online attention you want.

Choosing a Topic

After you’ve chosen the keywords you want to focus on, you need to consider your content topics. If you don’t have a solid base in which your keyword can thrive, you’re going to stumble out of the gates from the getgo. Think of multiple topics that you can come up with related to the business that you want to write and relevant to what people are talking about or looking up on their search engines. For example, you are designated to promote a shoe company. You might want to cover topics such as different brands of shoes, the types of shoes, and narrow your list from there. Understanding and using these topics and incorporating the keywords you’ve chosen are crucial to accomplish your online marketing goals. 


One of the most significant factors for choosing the right keywords is observing the trends and relevancy of specific keywords. You need to understand that not all keywords will remain relevant, especially when considering you’re topic. For an Orange County SEO Expert, paying close attention to what is popular can make or break your chances of excelling further in the SEO framework.


You also need to be careful in deciding which keyword to use, even if it has a good volume of traffic. The reason for that is while you may be able to jump onto a trendy keyword that gets a lot of traffic, it will mean nothing if there are other more prominent websites or content creators that will rank higher than you in SEO. This incident usually happens because they have a higher authority than you, so they get prioritized in the search engine game. This occurrence can also happen if they have more helpful info or contain a great source of links and other backlinks that make them stand out heavily compared to their competition. Trying to compete against such domains can be challenging although not impossible. However, for a starter, it might be wiser to look for a different set of keywords that your content can thrive in rather than dealing with too much competition.


Of course, simply choosing the keywords you think would work out the best and having the best backlinks to work off is not enough. You need to make sure that your content is worth giving the time of day to justify users visiting your site. Let’s go back to our discussion about shoes and say that running shoes are the keywords you want to use. Going into an in-depth explanation as to how running shoes help in outdoor activities can and will provide enough content with just the right amount of words to give you what you need to stand out.


Those who wish to become Orange County SEO experts need to understand that there are many different factors at play if you’re looking to become a consummate professional at your craft. Those who follow these guidelines and understand the importance of using suitable topics with the right keywords find themselves thriving in their business. Need help in this matter? Call Drive Traffic Media, an Orange County SEO expert, at (949) 800-6990 and let us help you get ranked with the right keywords.

11 Aug 2021

Tips On How To Adjust Your Website

If you’re in the marketing business, you doubtlessly know the importance of having an amazing site that is effective in multiple areas. However, a website that has been designed and SEO-optimized might not be enough to get your business to stand out. To get yourself the recognition that you desire, other factors such as speed and layout are crucial to getting your needed results.


Here are some tactics by an Orange County SEO expert that can help improve your site in ways you may not have even considered.

Page Speed

If not managed carefully, having a slow load-up time can be the kiss of death for your business website. Due to numerous information and how readily available certain types of media are to the population, their attention spans have significantly declined. This, in turn, means that they are less likely to wait for a slow page to load if other web pages can provide similar information. Searching for and removing the factors that make your website slow will go a long way to making life more convenient not just for yourself but also for anyone curious about your site, and ultimately the search engines. 

Keep Learning About SEO

With an ever-changing world wide web comes an ever-changing market. This means that you will have to adapt to those changes for your website to have a chance in comparison to others. The market change often, sometimes drastically, so you need to keep an ear to the ground, so to speak, to know which keywords you should use or otherwise keep an eye out for. Reading other blogs and observing certain trends are the keys to further understanding this. 

Make Sharing Easily Accessible

The easier you make it for people to share your website, especially your content, the more exposure you can obtain. Making sure that the share link is visible will entice people to share, making your job of getting the content amplified or noticed that easier. If you can get a group of people to do this, then Google is going to take notice too. Accomplish this, and your content will show up higher on the search algorithm, making your hard work pay off big time.

Use The Right Language

When you’re writing for an audience but want to target them in a more general manner, understand that using the right words can get them engaged. In short, use language that the general public understands. Not only that, but you want to organize the text to make the content flow naturally so that you can grab the audience’s attention to your content or website…and keep them there. 

Less URL is More

The less complicated your website’s URL is, the better it will be in drawing more traffic. The more straightforward the topic of your content is, the better chance you have of being found by users and being featured by Google bots. By making the URL SEO-friendly, you will get the attention you need to be successful.

See How Your SEO is Performing

To see what you can improve or fix to make your page more effective at bringing in traffic, you need to see what is working and what isn’t working. To do that, you’re going to need an SEO analytics platform to get the statistics or performance of your website. A tool like Google Analytics, for example, is perfect for monitoring the trends of what is popular online. It is also an excellent way to see which of your pages are getting the most traffic so you can deduce what exactly it is that is catching their interest and how you can capitalize on that.

Make Linkable Content

A good sign that you’re doing something right and creating worthwhile content is when other content creators start linking their posts to yours. Securing inbound links can be the lifeblood of your business website, so making your content or website stand out will make a great difference. If you feel your content is less than impressive, don’t be afraid to go back and improve it with edits. You never know how much of a difference they could make until you see the results for yourself. 

Optimize for Mobile

One common mistake that many people make when they’re done designing a website is neglecting to optimize it for mobile users. What many business website owners fail to remember is that people not only look at online news through their computers but also their phones. If not mobile-friendly, users may balk in disbelief at how difficult navigating your website on their mobile devices is. Failure to make things convenient for these users will lead them to spend little to no time on your website, decreasing your site traffic and thus reducing the level of success for you. 


When considering the tactics of Orange County SEO experts like Drive Traffic Media, you must always adjust to whatever is changing on the internet for your website to succeed. Having your finger on the pulse of the changing boundaries of SEO and the tactics involved in it is necessary for you to continue to rank high in search results. If you can accomplish this, you can reach the desired traffic you’re looking for, bringing success to your website and business.

03 Aug 2021

Outlining The Steps On Website Design With SEO

When it comes to knowing the finer points of SEO, it is absolutely crucial to figure out how search engines function so that your online website or store can thrive in today’s cross-web climate. 

Here in this article, we shall go over what you need to understand about SEO when partaking in the job of Orange county web design and how you can best use it to your advantage. 


Designing for SEO

Ensuring that the website(s) you design are search engine friendly makes your life getting traffic that much easier. Some pointers to help out your goal in achieving this are making sure that your site is both secure and easy to navigate through clear headers and tabs, making it accessible and convenient to your users. However, make sure that you don’t have too many tabs so that the users don’t have to click around the site, thus simplifying navigation. If you can make it convenient while avoiding 404 pages that make you look unprofessional, you have a winning recipe on your hands.

SEO Structure and Content

When utilizing SEO for your Orange County business, it’s imperative that you have good content to make it more digestible as much as it would be enticing. For example, when you create content, your best weapon to ensure success is to be as original as possible while also being trendy. Also, take care to update old sections of the website while using relevant keywords. This can increase the chance of your site gaining more traffic, especially when you link and share your content. Something else to note is that when you use keywords to boost your traffic, don’t do it in a hamfisted way to make whatever you write down seem unnatural.

Also, to make navigating the site more convenient, display the keywords of the page you are emphasizing. If the SEO structure is arranged in a way that makes sense, this will not be difficult for both users and search engines.

Managing SEO Content

When managing the content itself, there are a few matters that should be straightened out to make your site more professional and more effective at bringing in traffic. Format your headers correctly and ensure that images are tied with keywords and tags to generate even more traffic for your site. Also, make sure that your URLs and SEO fields have the same keywords you’re trying to optimize for.

Trying out SEO Content

If you’re still having doubts about the effectiveness of your site, don’t be afraid to try it out to see if the keywords are effective or not. Look up the site through a number of these keywords while also requesting others you know to try a similar method. With their feedback, you’ll be able to correct any issues to get that much-needed traffic quickly.

The Eve Before Launch

When making adjustments or changes to your site, you need to know that your changes can have benefits and consequences. For example: Let’s say the changes you made to your site have caused your site to look unfinished and messy. If customers come to view this, they will get the impression that you’re unprofessional and no longer give your site the light of day. Utilizing robot files and getting a list of the URL address of your old site is essential to maintain the professional image you wish to project through your work, finished site or not. You can even prevent the unfinished pages on your site from being seen by utilizing the aforementioned robot file. 

Also, communication is key. When working in Orange County web design, letting those who visit your site know about changes that are coming will also be necessary to limit not just the confusion that could ensue but also to prevent high bounce rates since search engines highly disapprove of them.

The Long-Awaited Launch

Once the finished site is online and can be seen by the public, your job is not quite done. It will be time for you to check and test many aspects of the site to make sure that not just everything is running smoothly and everything is in its proper place with the right URLs, links, and keywords. Here is a list of what you could do to achieve this.

  • Analyze backlinks to see if they are in working order. 
  • Test to find out if you left any temporary internal links lying around that could compromise the site.
  • Ensure that search engines can lead straight to your site through the properly made robot files.
  • Take care that old addresses on the site are redirected to new ones to avoid confusion for any users that pop on the webpage. If any old links go to the old pages, get rid of them as soon as possible.
  • Ensure that the ads that google and other sponsors link onto the sites are working, often by trying it yourself. 
  • Analytics are the keys to success. Make sure that it is functioning.
  • Finally, you want to generate attention. Do this by sharing your site’s link with fellow employees, friends, and other people in your network to gain traction online. Also, don’t be afraid to ask those people’s opinions to see what works and doesn’t work for them, as well as what they did or did not like.

Domain Change

Finally, if you are making a massive update to the site and are changing domains entirely, make sure that the new domain you are on is registered on the Google search console so that they are also aware of the change. Failure to do so can lead to miscommunication and errors with the site itself, leading you to get little to no traffic. Ensure that you can continue the traffic momentum by updating social media pages connected with the old domain to the new domain. Also, visit the site as if you were a new visitor to see it through a customer’s eyes so that you can see what could and needs to be changed.

07 Dec 2020

5 Things You Should Know About SEO

With constant changes in the digital marketing world, one thing that has remained true is the impact SEO can have on your brand’s success. If done correctly in a consistent manner, SEO can work wonders for your business allowing it to be shown front and center for those who are looking for it. In reality, most people who search for something on Google will never leave the first page. This is why a well-planned SEO strategy needs to be in place before you can expect any positive results. According to Drive Traffic Media, an Orange County SEO expert, there is more to the process than simply finding the right keywords.

Below are 5 things you should know to help increase your visibility on the search engine results page. 

Optimize Your URL 

It turns out search engines and humans aren’t so different after all. If a URL is easy for a human to read, then it’s also easy for the search engine to read. Keeping your URL of a landing page simple with words that relate to what it is you are showing on the page can make a huge difference. You should include keywords and hyphens that way you have a better chance of showing up on the search results. 

An example of this would be: or

Another thing to keep in mind is, the shorter the better. Shorter URLs tend to perform better than longer ones. Anything under 50-60 characters should be fine, making it easier for users to remember or copy and paste. 

Keyword-Optimize Your Images

If used correctly, images could help boost your SEO ranking and overall organic traffic. Using the right keywords in your images can help users find your content while searching for those exact keywords. Naming your photos with relevant and concise descriptions can make all the difference in being seen or not. But remember not to overuse keywords as it will result in keyword stuffing and can appear as spam.   

(Quality) Consistency is Key 

Producing quality content consistently is easier said than done, but it is a big factor in improving your SEO. Search engines have the “freshness factor” which basically gives newer content more attention over older content. You’ve probably seen this with breaking news, anything that is trending, and even sports events. Putting out content that is fresh and unique will help keep your page relevant and give your page a better chance at ranking high in the search results. Remember not to simply put out content just to put something out there. Generating content that will help and engage the user is the goal. The better quality your work is, the more people will engage with it, and in essence will result in a higher ranking.   

It’s About Quality, Not Quantity (Link building)

Just like you should produce great content, you should also link out to pages that provide excellent value. The quality of these links is more important than the quantity of links you have. One excellent link is better than a number of poor quality links. If you continuously link to quality sites that provide value to the user then you will also appear as credible as the sites you are sending them to. This is a win-win by providing your audience with additional value and having the possibility of getting links back to your own page which will help your ranking.    

It’s A Marathon Not A Race 

Everyone wants instant results, but greatness takes some time to achieve. With SEO, organic traffic comes from the search engines seeing you as high quality and credible. Getting those natural links back to your website may take some time, but we are looking for long-term success, not just short term. 

As stated previously, consistency is key. SEO is all about doing a bunch of little things well and doing them constantly. These tips from an Orange County SEO expert particularly Drive Traffic Media are good to remember to help your brand succeed in the long run and hopefully end up on the first page of Google. Focus on the quality of the content you are putting out there, something that will bring value to whoever is viewing it. That is how you optimize your brand.   

26 Nov 2020

Why Facebook is Valuable to Your Marketing Strategy

Among the many different marketing channels there are, Facebook has emerged as one of the best of them. This social media giant is the largest social media site in the world with over 2.6 billion monthly active users. As impressive as that is, it brings in 1.73 billion active users daily! With the abundance of so many different audiences on Facebook, the opportunities are there for businesses that are willing to take them. Drive Traffic Media, an Orange County SEO company shares some tips on why you should be utilizing this social platform to promote your business.  

Get Your Business a Page 

Making a Facebook page for your brand is key to getting started and noticed on this social platform. Putting basic but key information like your name, contact information, and address is one of the first things potential customers look at. Adding a short bio of who you are and what you do can help people get familiar with your brand. You can post a ton of content on your page like your history, your impact, and even your employees so new and existing customers can learn about and interact with your business. 

Share Visual Content of Your Business

It has been proven over the years that users are reacting more to visual content instead of text alone. Luckily on Facebook, you can use both! Posting pictures or videos that display your products and services can help potential and existing customers get a better understanding of what it is you have to offer. Posting a photo or video with a short caption is what most people do when posting content. To get more engagement, your caption could include an open-ended question that can help users interact with your post more by replying in the comment section. 

Another feature of Facebook is the “tag” feature. Users can tag other users in their posts or in their pictures, which can help a business gain exposure to new customers. If you post a picture of someone on your page you can invite that person to tag themselves in it, and that will post as an update on their account. This is beneficial because this post will be shown to their friends, giving it word-of-mouth feel to make the post and your brand more interesting to the user who is viewing it.

Drive More Traffic to Your Website

Including your website link on your Facebook page or in your posts can help push users to visit your website. Users who visit your website through Facebook have a higher chance of being receptive to your website and what products you’re offering because of the familiarity they gained through your page. Compared to the average visitor, visitors coming from Facebook are more likely to make a purchase/conversion since they were already motivated to dig deeper into your business. 

A Good Bang For Your Buck

Compared to other marketing channels, Facebook is a relatively cheaper option. Other channels may cost up to thousands of dollars per campaign while on this social platform it will only cost a fraction of that. This is very beneficial for all businesses but more specifically for small businesses that don’t have an abundance of a marketing budget.

Just because it’s the cheaper option doesn’t mean it isn’t as effective. Facebook has a great marketing platform where you can target audiences that fit your ideal customer. You can choose an age range, location, gender, interests, and even income if users include that information on their profiles. There are so many options that you can include to help target specific users based on who they are such as if they have kids, their education level, and whatever other information they share. 

No matter what you are using right now, Facebook should definitely be something you incorporate into your branding strategy. The number of users who are on this social media platform gives you an endless amount of eyes to reach and promote your brand too. These tips from Drive Traffic Media, an Orange County SEO company should help you get a better understanding of how Facebook can help your business grow and become more successful. 

06 Nov 2020

The Benefits Of Using Twitter

Twitter is popular because it is a simple and engaging way to make sure you are staying up to date with the latest trends. For many people, Twitter is used as an information source for news, social media challenges, and the interests of common people. While many people use Twitter for their personal entertainment, businesses can also use Twitter to spread awareness and potentially gain new customers. You can contact an Orange County SEO company to help your business start generating leads through Twitter. The following benefits are how your business can grow by utilizing Twitter’s tools. 

Consumer Information

There are around 6,000 Tweets that are posted almost every second on Twitter. This shows how Twitter is a conversation driven platform. Businesses can analyze the conversations of Twitter users which provide quality information about consumers and their opinions on certain topics. This is an excellent tool for businesses to use for researching their target audience. They can search for popular trends and things that spark interest in the eyes of the consumer.

For businesses, Twitter can be seen as an extremely large online focus group. Businesses can find out a consumer’s likes, dislikes, moods, opinions, hobbies and their mindsets all on Twitter. These insights can be useful to brands launching a new product or service or creating a campaign. Marketing strategies begin with research and discovering the target audience, and Twitter provides valuable user-generated information about people that can help brands during this process. 

Generate Brand Awareness

When you make a Tweet as a business, how you style and phrase the Tweet reflects your brand’s personality and helps generate brand awareness. It is important to make sure that the voice and tone you use as a brand is consistent across all social media platforms because it helps maintain the brands’ focus. 

Tweeting from your brand’s account is a quick and easy way to communicate with your target audience and start a conversation with them online. Not only will this generate consumer insight on your brand, but it will also create brand awareness for followers who share the Tweet or for new followers. It is also very important to maintain brand reputation on Twitter by monitoring the Tweets and quickly responding to any comments or concerns. Engaging with your followers on Twitter keeps them loyal and interested in the content you produce. 

Use Twitter as Customer Support

Since Twitter is essentially a large online conversation with brands and average users, it can be used as a quick and easy customer support tool. Brands that properly use Twitter will find that customers appreciate how easy it is to reach out to a brand and offer them feedback or ask a question. A brand should respectfully respond to any customer as quickly as they can and be ready to answer any questions customers might have about a product or service. 

Brand Community

With all of these tools in mind, Twitter will help create your brand community, consisting of loyal followers, relevant content, and engagement. Research shows that 55% of consumers would prefer brands to connect them with people of similar interest when engaging with a particular brand online. This means a brand should have a group of like-minded people in their community. 

Social media marketing management can be time consuming and confusing at times, especially with Twitter. Consult an SEO company in Orange County like Drive Traffic Media to help your business grow on social media. 

03 Sep 2020

How To Make Instagram Ads Successful

Since its introduction back in May of 2010, Instagram has grown exponentially to become the multi-billion-dollar company it is today. Launching advertisement campaigns with Instagram can be extremely beneficial to your brand according to Drive Traffic Media, an Orange County SEO expert

Instagram got its title as an advertisement platform back in 2012 when it was acquired by Facebook. When users scroll through their feed, they are met with sponsored posts from various companies and brands. Many digital marketers have utilized running ad campaigns on the platform with high rates of success.

Instagram advertisements are a worthy tactic to include in your marketing efforts. Continue reading to understand the five attributes that differentiate effective ads from those that are not.

1. Use Your Marketing Strategy to Curate Your Ads

The ads that your brand posts on Instagram should be made with care. Like all other forms of digital and social advertising, it’s not about just having enough sufficient content. Be sure that your ad posts pertain to your company’s marketing and brand strategy collectively. Your ads should hold up your brand’s mission and should include a call to action that grows organically. 

If your brand is active on other social media platforms, think about how your Instagram ad could compliment your other social media campaigns too. One luxury automotive brand implemented a dual campaign connecting both Instagram and Facebook to promote a new SUV to their catalog. Because of this, the campaign saw a 580 percent increase in site clicks.

2. Use Visuals That Enhance Your Campaign

Successful Instagram ads use one perfect image to create a reaction out of viewers. Whether it be to spark an interest in learning more about the brand or nudging viewers to click on the brand’s website, a call to action should always be included even if it’s not directly stated. 

Work with images that will likely get more attention. Use images that are solely used for Instagram campaigns. Create interest and curiosity with viewers that ultimately lead to website clicks for your brand. 

3. Carefully Select Your Hashtags and Keywords

It’s a myth that hashtags are restricted to Twitter.

Utilize hashtags so your content can appear in specific searches. When a user taps on a hashtag or searches for one themselves, it takes them to a page with all of the images tagged with that particular hashtag. Your content can and should be visible to viewers in any way possible, but be sure to consider where you want your posts to show up.

Add hashtags to all of your future ad posts and, if you haven’t done so to your existing ones, you still can! Use applicable keywords for your brand, think about what product categories pertain to your brand, and think about what interests your viewers as a whole. 

4. Analyze Your Social Media Statistics

Social media sites usually provide insight on basic metrics such as the days and times your traffic is at its highest and what posts received the most engagements. Take advantage of this feature by constructing your Instagram ad campaign in regards to the days and times where viewers are engaging the most.

Cross reference your social media statistics with your other platforms to find what type of offers and posts are more favorable to your viewers. What may seem appealing to your following on Instagram or Twitter could very well be appealing to those on Instagram as well. 

5. It’s a Process of Trial and Error

Instagram ads are no different from ads on other social media—you learn as you test things out. Use the basic A/B test method by establishing a benchmark ad to run your test ad against. Analyze your findings such as the offer, day/time, viewers, or images to see if they produce a higher response rate. 

Once you’ve done this, you can reconfigure your campaign if necessary and see what you can do to improve.

Tell a Story 

One of the biggest, if not the biggest, components of Instagram’s marketing appeal is the ability to tell a story. If you’re able to connect with a viewer on an emotional level, you’re likely to get a better response. Instagram is the prime social site to tell your brand’s story as the platform is a visual catalog. Sometimes pictures tell a story better than words.

Instagram has grown exponentially over the years in popularity and potential. Without a doubt, it has become a significant outlet for advertisers and marketers. Take these SEO expert tips from Drive Traffic Media and incorporate them into your team’s creative efforts to increase brand awareness and sales.

29 Jul 2020

11 Ways To Get Over Your Writer’s Block

If you are a content writer, Drive Traffic Media, an SEO company in Orange County, believes you have probably experienced a writer’s block. The laptop is on, but the words are not flowing on the screen. It is you that is frozen, unproductive, and dilly-dallying around just hoping (and praying) for a miracle to happen. 

You are stuck in a creative rut and you are aching for the cursor to stop flashing in judgment.  So, instead of sitting in front of your nitpicking cursor, most likely pulling your hair out in total frustration at this point, have a quick look at what writers do when they are literally lost for words. 

Go Find Some Toys

Get some LEGO blocks that you can use to build a house. If you want bigger blocks, DUPLO works best. On each block, jot down one word or phrase that corresponds to the products and services you are trying to write about. For instance, think about the attributes, content themes, personas, stages in the buyer’s journey, customer challenges, and anything else that corresponds to your content marketing efforts. If you want to go as far as to color-code them you can, and start playing around with them. 

Don’t be afraid to assemble random blocks, then have a good look at the links. Note them down. Find out if they can come together to form new content viewpoints or ideas. When you are ready, take apart these blocks and repeat the process. If you want, you can implement some rules too. For instance, build one persona-related block, another based on the customer journey stage, two challenge blocks, and one product block. 

The whole point of all this is to remove yourself from linear thinking and mess around with connections you would never have imagined before. You can clearly examine and expand all the combinations and outcomes to see if they are actually feasible. 

Get Your Hands On A Pen

Although with all the technology we are surrounded with, the physical act of writing may seem a bit old-fashioned for many of us. However, writing with a pen on paper brings on a great sense of empowerment and motivation. In a nutshell, when pen meets paper, the ideas start to trickle out. 

Discover That One Thing

When writers of the Orange County SEO company start to feel uninspired about a task, they try to find that one thing that is one-of-kind and engaging. This can be tricky, but usually one fragment of the project can associate with your life or be interesting to you. Even if this notion is only slightly relevant, it will usually get your mind out of a rut. 

Get Coloring

If you find yourself in a work downturn, get out your crayons, and start coloring. It’s a good way to lower anxiety, release stress, and increase mental focus. Also, it’s tons of fun and supports a creative attitude. Make sure to have a few adult coloring books at hand and a set of good quality colored pencils. 

When you are coloring, you are brought back to childhood, when you were at your most imaginative and creative. You have to select colors that make the pages come to life and it is very therapeutic. You will find that after coloring for 15 to 20 minutes, you will feel re-energized and can’t wait to get cracking with your writing again. 

Leave Your Environment

Sometimes it is a good idea to take a little break from your everyday working environment. Remove yourself, a colleague, and even your team from the place that is bogging your down and go somewhere offsite to have an effective brainstorming session. Ensure you are in an area where nobody has access to work emails or any other distractions that usually influence processes in the office. Even if you just manage to take one hour out of your day, you can start up the engine to crank out fruitful ideas. 

Stay Alerted

It is a good idea to set up Google alerts based on topics you constantly write about. Every morning, check out the articles to get the relevant news articles that link to the content you are writing about. The article pieces that you discover might contest your own opinion or give you a better awareness of humdrum topics. 

Force Yourself To Write

This might sound a little counterproductive and a little bit silly, but sometimes the best thing you can do to beat writer’s block is to start writing. Start to type out whatever comes to your head even if you are writing things that don’t make sense or you have no idea what you are writing about. It takes some time, but soon enough you will be thinking up words to write about faster than you can type them out. 

Get Meditating

Before your mind reaches that creativity block, practice daily meditation. Try to find free online videos and apps that can help you do this. Meditation is a good way to help you clear your mind from unnecessary noise, lower stress levels, remain focused, and increase your creative thinking. 

Don’t Be Afraid To Be Human

It is good to get yourself out there to experience art, events, exhibits, store openings, and concerts. It makes for great, creative content because it is building from a collection of human experiences and it is easy to translate that through content that reverberates with your audience. 

Switch It Up

It’s good every now and then to change up the format of your content. If you have been writing a lot of storytelling content, alternatively try writing an informative article. You can even shift to a different medium to help you get new ideas. For example, you can work on a video rather than a blog post. This simple action can open the door to an abundance of ideas. 

Wash Your Dirty Dishes

Doing light chores can bring out the idea you need for content ideas or a new product. Believe it or not, hand washing your dishes can help you relax your mind and get the ideas to flow better. 

If you can’t let go of your dishwasher, there are the other tips to help you get out of your creative rut. The best thing to do is to mix it up and find the best ways to rectify each writing downturn you are confronted with.

09 Jul 2020

6 Free Methods That Orange County SEO Expert Recommends To Steer More Traffic To Content (Part 2)

If you haven’t read part one of the Orange County SEO expert’s article about driving more traffic to your website, we recommend you get cracking now before you go any further with part 2. 

Here are another 6 free ways to promote more traffic to your site’s content. 

During the creation process

Make it a point to tie in your work from the planning stage into your content brief if you are going to assign the work to someone else. However, if you are the content creator yourself, then incorporate this into the content itself. Onc that is completed, establish the following while you create, edit, and prepare the content for publishing. 

Refine your content for search

This is when the research you did during the planning stage comes into effect with your content. Here is an outline that Drive Traffic Media, the Orange County SEO expert, has provided for some helpful ways and means.  

Include the key terms, phrases, and questions into each of these factors:

  • URL
  • Page title
  • Meta description
  • Headlines
  • Heading (H1, H2, H3) tags 
  • Image metadata

Keep in mind that you will have to optimize titles and descriptions for videos as well.

Include links to relevant and most engaging posts

Do your best to spread the traffic attention from one post to another on your website with internal linking. People will stay longer on your site just to read, view or listen to the relevant content. 

The easiest way to accomplish this is to link text phrases within a post to an article, video, or podcast which helps the person learn more. 

Another method is to add a callout box. They are more visible headlines and links that help your website visitors get a better indication of what they will receive if they click through the content. You can do something on these lines, or else if your site is built for it, employ an automated related-reading feature. 

To keep the visitor’s interest even further, make sure to include links that help them explore the topic more comprehensively. Don’t just link to articles for the sake of reaching specific guidelines for the best number of internal links within an article. If it does not identify with the article, it is best to leave it out. 

Adjoin links to your new content from older, high-traffic posts

Search for high-traffic articles or pages on your website that are relevant to the content you are producing. Jot down a reminder to yourself or a set of instructions for your content creation team to add a link to the new content, when it’s live, from that high-traffic page. 

Rejuvenate high traffic site pages

Drive Traffic Media, an Orange County SEO expert suggests you add posts to relevant website pages that have a lot of traffic as well, and don’t just stick to blog posts. 

Putting the posts on specific pages helps steer people who are checking out the site through the navigation menu. Also, it makes it a lot easier for visitors to find the most recent resources.

This method works well for video, too. If you want to make people watch something, just embed it on a high-traffic page. 

Affix click to tweet

You have most likely seen Click to Tweet elements in a good majority of articles you have read on the internet. What is so special about CTT is that it makes it easier for your visitors to quickly and effortlessly tweet about the content they have just read, watched, or listened to. It is a hassle-free way for them to tweet the content since you have done most of the work for them. Essentially, all they have to do is edit or customized the suggested tweet before they go ahead and post it on their social media. The whole point of all this is to get their followers, who have seen it on their Twitter feed, to your site. 

Here is a fast summary of the guidelines and process to follow: 

  • Place three to five CTTs during the editing stage.
  • Add a CTT for each person quoted in articles with multiple contributors. For example, crowdsource content or Better Click to Tweet, but there are many options available.
  • Limit the text to less than 200 characters. Many plug-ins, as well as Twitter, allow more, but usually, longer tweets are less readable.
  • Include relevant hashtags and handles of the article’s author or the person quoted.
  • Add the brand handle (@drivetrafficseo) to make it easier for the community manager to see and respond to social interactions.
  • Only include at the end of paragraphs or sections to avoid interrupting a thought within the article.

When you click publish

If you follow the planning and creating stages for your content to a ‘T,’ you have practically set yourself up for traffic success. However, all is not over and done with when you have clicked the publish button. Now you are in the outreach mode, which means initiating your email subscribers, social channels, colleagues, and contributors. 

Add your content in email alerts and newsletters

If you have built a solid subscriber list, there is an audience just sitting around waiting to be invited to have a look-see of your content. So, make sure you create a good headline, image, and excerpt and send it out to them. Also, it is important to keep in mind that the email headline doesn’t have to be the same as the one you used for the original content.  

Send out personal emails to writers

It is a good idea to send out an email to your authors at least a week before their article is published. For instance, this action has a couple of benefits such as:

  • The writer can take another look at the article before it goes live and make any necessary last-minute corrections
  • The writer can publicize the content on or after the publish date

Also, you can email the writer when you notice the first comment on their post. This helps to ensure that commenters get an answer and it’s a helpful way to remind the author that the post is live and ready to be shared on numerous social media platforms.