Category: Search Engine Optimization

11 Aug 2017

Things You Can Do If Your Site Ranking Has Dropped

Fluctuations in search ranking are almost always inevitable. This is especially true as search engines such as Google frequently roll out real-time algorithm updates. This doesn’t only sometimes cause algorithmic penalties, but it also causes search rankings to head into the wrong direction.

Here are some easy ways to prevent your site ranking from dropping:

Review the ABCs of your website

Make sure your site is not lacking the basic essentials of a successful website. It should:

  • Effectively represent your company and its objectives
  • Have a clear call-to-action
  • Have a structure that’s easy to navigate
  • Give you access to statistics that guide you in making marketing decisions

Evaluate your site’s SEO elements

Take time to scrutinize your site’s homepage title, metatags, headings, and other SEO elements. For example, check if your homepage title and metatags are optimized or if they are displaying correctly on your site.

Always check out for search engine’s algorithm updates

Follow popular influencers such as Gary Illyes, Barry Schwartz, and Danny Goodwin to remain on top of the recent developments. If you think you’re up-to-date and that you’re doing things the right way, consider checking your web’s content, layout, and load time.

Find essential information in Google Analytics

Google Analytics offers tons of information such as how visitors found your site, things they did while on your site,  possible reasons they left before making a purchase, etc. You can even segment your audience by desktop and mobile browsers.

Monitor your site’s backlink profile

As you know, backlinks are important as they help prove your site’s trustworthiness and value. If you only have a small backlink profile or have a couple of links from spammy websites, then that would really hurt your ranking.

 

Conclusion

There’s no problem too big or small when it comes to SEO or web optimization. Instead of panicking, do your homework and make sure not to skip the basics.

You can contact an expert SEO company too. With several years of experience in social media and online marketing, Drive Traffic Media can help you determine what’s needed to put yourself on top. Contact us today at (949) 800-6990 and we’ll help you make a difference in the digital world.

 

 

04 Aug 2017
importance-seo-audit

Why It’s Important to Perform an SEO Audit

When you run a business, it’s your job to measure and analyze some key performance indicators (KPI). This is important most especially if you’re serious about staying ahead of your competitors. The same goes with SEO. No matter how tedious the process is, there’s no reason to stop even if you’re already ranking comfortably in search engines. You have to scrutinize your SEO efforts and determine areas that need improvement.

In this article, we’ll outline what needs to be done during an SEO audit. You’ll soon see that the whole process is straightforward, but is influential on how your site performs in the long run.

Initial Phase

An SEO audit would give you an idea on how well your SEO efforts are faring. There are a lot of SEO tactics that one can use but they are not guaranteed to work everytime. Bottom line, your SEO techniques should be tailored fit to the needs of your site and business. That way, you’ll know if your SEO efforts are effective or not.

Before you start doing an SEO audit, make sure to get these things done first:

Crawl your own site

Crawling your site would quickly let you know which sections are inaccessible to search engines. It will likewise tell you which pages are indexable or not.
Know what search engines say about your site
Often, crawling a site is not enough to get the data you need. You can’t right away assume that the crawlable sections of your site can be found in the databases of search engines. Using a set of webmaster tools, you’ll know which pages on your site made it in Google or in Bing’s database.

And now, the SEO Audit…

1) Closely examine accessibility and indexability

This step involves:
• Checking if you have accidentally blocked crawlers or incorrectly indexed a section of your site
• Look for some 404 error and bad redirects
• Make sure your XML sitemap is readable, functioning, and up-to-date
• Check your site’s architecture, speed of loading, and use of JavaScript/Flash

2) Analyze your site’s on-page ranking factors

The most basic on-page ranking factors are :
• Site URLs
• Web content
• Outbound links
• Meta tags
• Javascript, Images, etc.

3) Also look closely at your site’s off-page ranking factors

The most basic off-page ranking factors are :
• Number of backlinks
• Quality of backlinks
• Your site’s position on reputable ranking services
• Inclusion of social media

4) See how your site fares in the competition

So what do you think?
An SEO audit can take several days or weeks to complete. No matter how time consuming or costly it might be, it’s always worth it. Take time to perform audits once a month or every after three months. This would not only save yourself from trouble but will likewise give you an edge in site rankings.
An SEO company like Drive Traffic Media can help you do all this. Call us today at (949) 800-6990 and together we’ll make things possible.

29 May 2017
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Technical SEO Issues That Hold Back Content

Content marketing delivers the real value of your website to the users! While content is the heart of everything, failure to properly audit and resolve technical SEO concerns may put your website in danger and disconnect the content efforts of bringing engaging benefits.

If content fails, questions like why do this site rank higher than me or why can’t I get organic traffic or any rankings will keep coming up.

So here are some Technical SEO tips that will resolve your Content Marketing Issues: 

  • If content is not on the main site’s directory,  then Google won’t treat it as part of your site. Whatever you have posted on the subdomain, or whatever link it will acquire will not be passed on to the main site and vice versa. Having enough content on the page is not only an important ranking factor, but it is also going to be worthy of your audience’ time when they visit these pages. Write some good content and show off your brand!

 

  • Internal links have been proven to be the best way to get Google to crawl your content so make sure that relevant links are on your target pages or “hot” pages. Also, ensure that you include hot links on cold pages to pass equity on those page.

 

  •  If your website has lots of pages or URLs to crawl, it might get exhausted and reach its limit crawling those pages; and won’t be able to see the new content that you upload anymore until it decides to return at a future date.

 

  • If your website doesn’t have any web authority, it would be very difficult to make it rank even if you have great content.

 

  • Always measure and gauge your content success with metric systems like Google Analytics and Facebook insights. This will help you correct past mistakes and improve the successful ones.

 

  • Slow website speed tends to be ignored but remember that Google ranks sites based on user-experience and if you don’t improve your site’s speed, it implies to the search engines that you don’t care about this ranking factor.

Remember that  Technical SEO Orange County efforts should be working hand in hand with content marketing for your site to get the maximum ROI.

 

 

 

25 May 2017
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SEO Strategies That Work

Most businesses already understand the basic concept of  SEO or Search Engine Optimization and its importance,  but going beyond the incremental growth would require a sound set of strategies that will set you apart from your competitors.

Let us make a strategy plan

First, make a List of Keywords. Since it is the heart of SEO, selecting the right ones can make or break your SEO strategy.

Optimize Multiple Target Pages. That is why, for websites to rank in search engines, it’s better to have multiple web pages tailored to specific keywords or phrases because getting one page to rank for a handful of keywords is next to impossible.  It is essential to go beyond and identify the more relevant keywords as these will deliver more organic traffic faster but would require less effort compared to the other competitive keywords.

Interview industry leaders. This will create an advantage for you to produce amazing content.  It will also make you appear trustworthy and authoritative to your audience as they begin to associate you with leaders of the industry.

Another great plan is to write content about your products and your competitors’ products! This tactic can open tremendous opportunities as long as your product and services are superior in some way compared to your competitors. Instead of bashing your rivals, make a clear and objective explanation of the differences: like the pros and cons of each and therefore allowing your readers to make an educated decisions based on facts.

Blogging has always been an incredible way to rank for keywords and engage the visitors of the website.  Every blog is considered to be a new web page!

Be an Influencer. Now if you’re willing to put hard work on your SEO Orange County strategies, be an influencer as it is going to be worth the effort. When you’re doing well, you don’t need to work very hard to earn exposure and get links. Once other businesses in your industry see your site’s value, they’ll help promote you and your company.

 

 

 

 

25 Apr 2017

Ads Remarketing and Its Benefits

Remarketing is a smart way to show ads and connect to people who use your mobile app or have visited your website but have not made immediate inquiries or purchase. When people visit your website and leave without buying anything, remarketing helps you reconnect with them as they browse somewhere else on the internet. Remarketing allows you to place targeted ads on different websites and devices.

 

It is like tagging people in the online world. Since target audience have seen your remarketing ads and already showed an interest in your website information and content, remarketing keeps your brand on top of your qualified users’ minds. Take Facebook, for example, people are drawn to the number one social media channel, and this is the best venue where your remarketing ads should appear and target a defined audience.

How can remarketing be a strategic piece of your advertising? Here are the benefits of remarketing:

 

  1. Brand awareness. The more exposure to your brand, the better are the chances for potential customers to recall or recognize a brand and will likely buy from you when they make up their mind to make a purchase.

 

  1. Reach Targeted Audiences. Enhance remarketing efforts by targeting potential audience based on their demographics or interests. Create ad campaigns relying on which sections of your website a user visits. Based on your preferences and bid, your ad will show up to targeted users as they browse other sites and may also appear on search engines like Google when the user search for something related to your product or service.

 

  1. Higher conversion rates. It is true that many site visitors do not convert into an instant sale. This greater brand awareness leads to increased conversion rates for your display ads campaigns. Remarketing keeps your prospect engaged with your product or service and in your marketing funnel.

 

  1. Flexible budget. You can set a remarketing budget based on how much you can afford. You have a complete control of your budget. Take note that ads only cost you if the searcher clicks on your ads.

 

Drive Traffic Media will help you figure out ways to reach potential customers and keep your business grow through our remarketing efforts. Call us at 949800699, 888-375-3058 or 310 341-3939.

 

21 Apr 2017

5 Essential Tips for a SEO-Friendly Domain Transfer

Admittedly, moving your domain to a new one can have an adverse impact on your SEO rankings. Why, you might ask? Because rankings are based not just on the page level metrics but also on the domain level metrics so touching or moving the domain basically resets your metrics back to zero. Below are some tips to somehow minimize the negative SEO Orange County impact of domain transfer:

Inventory. Jot down all the pages on your current site. This is essential when you create the 301 redirects which will allow the channeling of the traffic from your old site to your new one. The 301 redirect is considered to be the most efficient and SEO-friendly method of webpage redirection.

Holding Page. Creating a holding page will let Google know that you own the domain and you are in the process of building the new site. This is also especially helpful in link building because you are trying to establish domain authority even before the site is completely launched.

Broken Links. Before making the site “live,” be sure to check for broken links and all the existing ones are working properly. If they are, then it’s time to show the world wide web your new site.

Webmaster. Be sure to add and verify your new domain to your webmaster tools account. There are several ways to do this:

  • upload an HTML file to your domain server
  • add a <meta tag> to your homepage
  • Google Analytics

 

Create and submit through your webmaster tools the updated XML sitemap of your new site. The sitemap, as the word suggests, guides the search engines when crawling your site and introduces them the structure of the new site. The sitemap will also tell Google how often you update your pages.  

Build a 301 redirect file. 301 redirect should normally be done on a per page basis but if this proves to be too laborious, what you can do is 301 redirect all pages to the homepage of the new site.

Using the webmaster tools again, use the change of address tool to notify Google that you want your new site displayed in the search engines in favor of your old one.

Monitor. When everything’s done, you will notice that your rankings and traffic will drop, but this is not a cause for concern. Once the new domain’s 301 redirect filters through the authority of your old domain, you would start gaining grounds in ranking and traffic again.

It is a good practice to have a benchmark of your old domain’s traffic and ranking before the change of domain for you to determine if it has any major impact or not.

For site rebranding or redesign, it is also a good idea if you launch your site by moving it first to the new domain before launching your redesign. It helps minimize the impact on user experience which is the ultimate goal of any SEO Orange County campaign and the ultimate priority of search engines when ranking your site.

 

 

 

21 Apr 2017

Secrets To Local SEO Success

There are many misconceptions amongst businesses and marketers alike regarding strategies, tactics, and result measurements when a local SEO campaign is initiated. Fortunately, learning the secrets to achieving SEO success for small businesses doesn’t have to consume a lot of your hours.

The best approach to SEO is with the mindset of not playing games with Google, but using a white-hat, holistic optimization. Practice what will help make your site stand the test of time. If you’re looking for secrets and best techniques to dominate in the local SEO Orange County rankings and maximize your online visibility, read on!

 

One of the key features of a Local SEO would be citations.  Having a STRONG CITATION PROFILE would be a great opportunity to outperform your local competition.  So if you have not invested your time into getting yourself listed on your industry and city citation page listings, do it now!

 

How to do it? Spend time researching for common keywords used in your industry and location; recognize the organic results for business listing sites that showed up; and then reach out to them to get your business listed.

 

As soon as you have all the data, keep your CITATIONS CONSISTENT AND UP-TO-DATE! Use the same structure and information in your listing to avoid confusing Google.

 

ENCOURAGE REVIEWS. Reviews are already part of the Internet especially online business sites nowadays.  Almost 90 percent of people say online reviews influence their purchase decisions. It works wonders for both your local visibility and at the same time, it increases sales conversions.

 

Encourage users or customers to leave reviews. It increases your visibility in search engines locally. Do not forget to thank users for their feedback and motivate them to use your brand again in the future. In connection to that, make sure that the process of securing reviews from customers is simple and easy to understand.

 

Never neglect the need to produce EPIC CONTENT to improve your local SEO campaign! A single great piece of content will undoubtedly create a long-term gain rather than having a volume of poor quality content. Make it more in-depth with insights.

Keywords, content, and links are at the heart of every local optimization strategy. The difference in every tactic lies in considering which strategy you’ll prioritize.

Need other local SEO Orange County tips to succeed? Call Drive Traffic Media at (949) 800 6990, (888) 375-3058 or 310 341-3939 for your free website evaluation.

 

06 Apr 2017
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5 Steps in Hiring the Best SEO Company

Search engine optimization is the art and science of using techniques to send signals to search engines that your site has useful, valuable, and relevant content that can be shared with others who search online for something similar.

As search engines remain productive in updating their algorithms and in providing a reliable end user experience, hiring an SEO company Orange County is considered a daunting task more than ever.

Here are the steps:

 

  1. Set proper goals. The first phase for any business when they start an online marketing campaign is to decide on what you really need.  It will make the process more intuitive and will allow you to have clear goals.  If you are not familiar with SEO, you may want to decide on other strategies where your ultimate goals to increase your sales is accomplished.

 

  1. Choose the best SEO company. If you have decided what you need from an SEO Company, it is now time to start looking around. Sit down with several companies that might be a good fit for your business and discuss the details you are looking for.  Most companies offer free consultations because that will showcase their work so try to take advantage of this offer.

 

  1. Know your agency’s background. Once you have decided, get you SEO company to tell their stories about how they started, their best and worst experiences with clients, and of course their core values. As you begin the process, you may also want to come up with the criteria that you want your SEO company to have.

When selecting an SEO Company, it would also be helpful to look and check what have they done and the results that they have produced. References from happy customers would be necessary as it will provide assurance that your SEO company can deliver what they have promised.

 

  1. Set your budget and be reasonable with the results it will give. It is also recommended to give your SEO Company a budget, so they know what you can afford, and they can also fine-tune their plan for your company.  Give the best estimate of the work that can be done so that they can also meet your goals reasonably.

 

  1. Be realistic. You should also have a clear understanding that search engine results positions constantly change. So be careful if the agency promises that they’ll rank your site in a matter of a month or two! 

 

SEO Orange County is a long-term strategy. When you find the right SEO company Orange County, you will receive the best support you can have from the professional team dedicated to your success. It will eventually lead to a successful partnership and achievement of your business goals once you give it enough time and patience.

 

 

05 Apr 2017
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5 Powerful Benefits of SEO

You have heard about SEO, and you are somewhat convinced SEO works very well for different kinds of businesses. Did you ever wonder why it’s so powerful?

SEO Orange County allows you to connect with people searching for your product and service and eventually convert them into buyers and local customers.  As a business owner, it is important to promote your company and that SEO should be a part of that plan.

Let’s spotlight the role of  Search Engine Optimization in marketing and communicating.

  1. SEO  is not a  cost, but it is an investment with high returns. Think about lifting your rank to the top. It does increase sales without sacrificing your marketing costs but will potentially grow your profits over time.
  1. It could turn the spotlight on your sales. SEO is open seven days a week, available all year long, does not call in sick nor reports late to work but pulls in sales round the clock.
  1. SEO will stay and will never disappear. It will be around as long as there is the internet. It will continue to evolve so that your business can adapt the necessary SEO  techniques and methods to maintain your rankings.
  1. SEO is convenient. The Internet provides a favorable way for your business to be searched as it can be done in the comfort of your potential customers’ homes or mobile devices.  So, If you want to be found online, then you need SEO because a solid strategy in place can tremendously increase the odds of your business getting potential customers.
  1. Consider SEO as your digital calling card. It can multiply your impact by getting your website in front your targeted eyeballs.  It ensures that your website appears to the right people and gets viewed!  These eventually turns them into qualified leads and converts them into cash-spending consumers.

Based on how the search engines are developing,  SEO Orange County is more important now than ever before.  So why not embark on an SEO campaign that will make all these difference? Call Drive Traffic Media at 1(888) 375- 3058 and let our white-hat SEO strategies give your business ranking, traffic and investment returns.

27 Mar 2017
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Short Form Versus Long Form Content

A content marketing strategy can either have a long-form or short-form content. With people around the globe more connected than ever, long-form and short-form content can be a great tool to help online customers looking for answers to their questions about a product or service. For businesses, this offers great opportunities to reach new leads and engage with loyal customers.

But is the short-form content better for your business than the long-form content? Short form content may lack ideas and of little depth, and long-form as tedious. Each content has its potential downsides, but both types of content play an essential part in your business marketing mix for you to see the results you want. As business owners, you have the control on how to serve your company’s purpose by planning and executing good content. Digital marketers nowadays see to it that the content they want to read also meet their needs. Consider and understand the needs of your target audience and write impressive content that addresses their needs.

There is no proven process to determine the best length of content to write for your online marketing success. However, the best length of marketing content depends on your target audience, your product or service, and your business goals.

If you want to capture and gather engagement from your audience, then the short-form content is advisable. Short-form content is usually around 1,000 words. Examples of short-form content include blog content, infographics, and social media posts.

If you wish to educate and inform it is best that you go with the long-form content. Long-form content is typically around 1,500 – 2,000 words. Long-form content is the best marketing strategy when your product or services

a. require more commitment to purchase,
b. if you need to showcase the quality of your product,
c. if you’re into information-based marketing,
d. if you have a new product or service that your audience has little knowledge and you need to explain properly for a proper pitch.

Examples of long-form content include webinars, long blog posts, e-books and case studies.

You can try to convert short-form to long-form and vice versa to repurpose your marketing content and make it available to a broader audience. Need help with your content marketing strategies? Call Drive Traffic Media at 1(888) 375-3058.