How to Convert SEO Non-Believers to SEO Faithfuls
In our world where a lot depends on search engines to look for solutions, there are still non-believers of the power of SEO. Whether you give them sound proof of success, monthly searches of products or services on the web or results of studies and testimonies- it just wouldn’t make them believe. How can you, as an SEO expert in Orange County, break through their ‘ice’ and change their views? Here’s a few of what Search Engine Land’s Clay Cazier suggested which Drive Traffic Media also implements.
1. Use Google Analytics. Google analytics helps businesses view their websites exactly how Google sees it. If a non-believer tells you that the data are not important and it just so happen that Google doesn’t like him at the present month, use Google Analytics to:
- Mine year-to-year growth in organic traffic and revenue over time. This will tell you the brand’s growth (or decline) if web presence on the top page is not maintained. Companies or brand’s online presence and position in the search engine ranking is due to SEO efforts. How many local searches for “best orange county restaurant” turned to actual customers? That’s because customers turn online to search for products or services they need everyday and without your brand or business on the top rankings of Google, you lose the opportunity to get those customers to dine in your restaurant in favor of establishments which they saw first when they queried.
- Calculate organic traffic and revenue’s contribution percentage to total website traffic and revenue. Company or brand’s traffic is attributed to SEO efforts. Do you think distributing prints or advertising on yellow pages got you the revenue? Think otherwise.
- Check referral traffic and revenue. If SEO efforts were not driven through content distribution to social media, social sharing and offsite accounts and high quality link building were not established, referral activity will be null.
- Differentiate First click with the Last click attribution. This will help determine whether your website visit(s) were effects of the SEO efforts on different channels or funnels to create sales conversion or just because of other means.
2. Use Google Search Console. If your IT team is very diligent with their task, you don’t have to continue reading. But if there’s any doubt in your mind whether they have covered everything or not, try checking this:
- Go to your Search Console> Click on Search Traffic then select Manual Actions. If you see anything there, ask your IT team if they did their work properly.
- If there are no warnings on Manual Actions, then click on Crawl then click on Crawl Errors. Broken pages or links are signs that your IT team were a little sloppy with their work.
- Or you can also try clicking on Search Appearance then go to HTML improvements to check if all your contents have meta tags or description which are big help in the overall ‘searchability’ of your site to your web visitors and of course Google.
- When you click on Search Traffic and then Search Analytics, you can obtain the Queries Report of the keywords that have been used by web visitors to view your business site online. You can further check this out by exporting the queries report to a spreadsheet and removing your branded keywords in the process. The keywords that are left are the results of the traffic driven by search engine optimization and are not in anyway attributable to your traditional means of marketing efforts.
3. Use Search Engine Result Pages (SERPs). If your reputation or brand has a very solid foundation, then your industry dominance can be seen by checking any of these:
- Brand Search. If you search for your brand and see your competitor on the search results, or say, you saw negative feedbacks then it’s high time you invest in SEO. Remember, SEO establishes your authority in a particular industry and the negative reviews you see about your company will be overlapped with positive reviews once you maintain a steady and authoritative presence in your industry online.
- Local Listing. If you don’t invest in SEO, searches or queries made will reveal your competitor’s name or listing instead of your own. Local listing, and its consistency, is due largely to a well-rounded SEO.
- Influencer Content. If your site is well optimized, there’s a likely chance for your contents to get your industry’s influencer vote once it’s distributed. Distribution and relationship-building with your industry’s influencer is a part of a good SEO campaign.
Remember this, regardless of how good your brand or product is, you will be outranked by your competitor who is less an expert than you are if you don’t have a solid SEO campaign in place. Google only knows an optimized page, it doesn’t know how well you perform in the services you give or the product you make.
To get Google to know how outstanding you are in your industry, consult with the SEO expert in Newport Beach and Orange County like Drive Traffic Media. Call us at 9498006990 and get your free 13 online presence report which you can use as a starting point in a successful SEO plan.
Source: Converting SEO Non-Believers: How To Overcome Objections And Get The Budget by Clay Cazier, Search Engine Land