Category: Video Marketing

Video Marketing in Orange County: Tips Business Owners Need to Know

We hate to admit this but businesses in Orange County are afraid of leaping into the video marketing craze due to budget issues. Sure, it is the biggest equation since video marketing in orange county can be expensive. We always want to earn a lot but spend little. However, when it comes to the success of video marketing campaigns, the pros outweighs the cons as three quarters of online users believe that a video explaining a particular product or service is important. Think of it in a larger picture. You got to spend once but you can use your video to share on all your social media accounts especially Facebook as its audience reach is astounding, on email campaigns your business is working on, to generate Youtube views and subscription and so much more!

It’s not just enough to create a video. It should tell a story- something that will evoke your audience’ desire to see more instead of scrolling down or clicking the next screen. Your video should trigger interest in the first half, otherwise it will be dismissed as another “waste” of your viewers’ time.

If you have a product to sell, it’s not enough that you just showcase or explain the use or importance of your product. A good business need this but it’s more important for consumers to know how good your product is through consumer testimonials. It greatly helps to validate your brand’s effectivity at the same time shows your audience that your product is used by authentic people. Authenticity is the name of the game.

Regardless of how many people were involved and interviewed in the video or that the shoot took a day or two to finish, remember that only 15 minutes or less will be used by your video marketer. All those “shoots” were great and your product or the service you offer might be exceptional but you have to remember that your viewers’ attention span is short so regardless of whether you would have liked a different angle of your product or you would have liked multiple testimonials from different customers of yours, we need to keep it short but meaningful. It’s not injustice to your product, we want to just make sure that it will be watched.

Evaluate your video’s analytics. Did your viewers watched the full video or only stayed for a few seconds before dropping off? Were there engagement on your uploaded video? Was it played numerous times by certain viewers? Numbers in a video marketing campaign is not just the name of the game. Time spent on watching your video is more valuable.

Still doubtful of the video marketing influence to your online campaign? Remember, 73% of adult American consumers are most likely to purchase a product online after watching an explainer video of a product or service. You’re definitely missing out a lot from a revenue standpoint if you don’t hop in. Call us at 9498006990 as we will market your video and get it seen online. Drive Traffic Media is your best video marketing option in Orange County.

Video views are a great way to build audience and we know how powerful it is in business sales. Video marketing in Orange County has evolved to become not just a trend but a necessity as four times as many consumers would rather watch a video presentation of a product than read the information off of the site. Tubular, a marketing expert offers tips on how to succeed in Youtube.

We have to remember that videos are not just created for mere views but more so on the content it will present for your product. It was even stated on the report isssued by Animoto that nearly three quarters of consumers believe that a video describing a product is important so a dramatic video is not enough. It has to have “essence”. On the same note, posting a video requires engagement to your audience with a consistent stream of content to go along with it.

Another key element in making the video powerful is authenticity. Hiring artists to act on your video wouldn’t be as powerful as doing it with loyal customers speaking about how good your product is on your behalf. 56% of consumers say that testimonials for a certain product or service help in promoting or boosting a brand so invite customers who would do positive testimonials for you and award them with freebies or discounts afterwards.
Share, share, share! Videos wouldn’t go a long way if not seen. Social media sites are a great way to do it as company videos are 84% liked by consumers who see it on their newsfeed. A simple “Like” will go a long way to be shared and once viewed by the right consumer, purchase or store visit is inevitable.

Make sure that your video can be played on mobile devices. Even if all of the above-mentioned factors were take into consideration but the video itself cant be clicked or viewed through smartphones or tablets, everything will be for naught. 55% of consumers watch at least one video weekly. Moreso if they’re in the lookout for a certain product or service they need 🙂

Contact Drive Traffic Media at 9498006990 for your video marketing and other internet marketing needs in Newport Beach and the rest of Orange County. We will provide you 13 free business reports so Call Us or click here to fill up the form.

You Will Be Shocked at What Consumers Really Think of Video Marketing in Orange County

When it comes to getting an appliance or looking for a particular service or check out which shop or office  provide quality buys, we turn to videos for answers.

A simple testimonial or ad of the product would make a difference between sales or loss of profit. According to the 2015 Online and Social Video Marketing Study posted by Animoto, an online company that allows users to create, upload and share videos quickly, the decision of consumers are greatly influenced by the videos of the product they’re buying. In fact, it is stated in the survey that 63% of consumers say that companies that use video on their website know how to reach their customers. Even social media sites right now have incorporated videos on their platforms because according to the Animoto Study, 84% of consumers have liked company videos that appear on their newsfeed. So essentially, videos are not just extras but are important components of any company websites.

When thinking of a video marketing in Orange County then, we have to consider how effective it is in marketing a product or service in the locality as consumers now needs to know the history or the background of the product they buy or the service they require before they say their big “YES’ to it. We are at the year and age when consumers are intelligent and wise buyers so we have to think of ways that would appeal and make an impact on their knowledgeable shopping minds. And how do we accomplish that quest? We have to make a video for our product that would be available for them to peruse or view on the web.

Thus, when looking for a video marketing company in Orange County that can get you extensive consumer response, Drive Traffic Media is the right option. We produce and market videos that get your company seen so the buying decision of local consumers are guaranteed. Plain websites nowadays are out. In are the companies who market their products or service through videos. As Animoto reported, nearly half of all consumers have shared a company video on their individual social media profiles. More so if the company is found in their own locality. So what are you waiting for? Take action NOW. Call Us at (949) 800-6990 and receive a free quote today.