Master Metrics: Tracking your ROI the Right Way!

 

If you’ve invested money in online marketing, of course, it is but right for you to see positive results that you can check through an accurate tracking and traffic system that measures, aggregates and display data like your online presence, source of traffic and rankings. This way, it would be easier for you to optimize the source(s) that gives you most traffic and thus, maximize your lead and sales conversion which ultimately lead to an increased or enhanced ROI.

 

What Are The Benefits of Master Metrics?

 

  1. You can get Insight into your Organic Traffic. Master Metrics has the ability to track the search traffic your website is getting from Google, Bing and Yahoo. In so doing, it would be easier for you to optimize your business website or website pages and measure the success of your online marketing. 
  • You would know the Keywords and Search Queries that Potential Customers are typing. Knowing which keywords people type on search engines which eventually displayed your website on the search results allows you to know the ranking of your website based on each search query/ keywords, which web pages on your site get the most or least traffic and which page(s) get high or low rankings.
  • Be informed of your Website rankings, Impressions, Clicks and Click Through Rate (CTR). Studies reveal that the website which appears on the top page of Google has an average click-through rate of 17.16%, the second has an average of 9.94% and the third has an average of 7.64%. Thus, it is important that you know whether your search engine visibility is growing or not, and what keywords, search terms or even web pages made it happen. Being informed will give you the opportunity to maximize those keywords or web pages to improve your rankings.
  1. You can Gain Insight into Your Referral Traffic. Referral traffic are traffic coming from external websites and directories where your website is listed or news sites which recommended your business through the blogs they have created which links to your site or your own distributed blog which they have placed a link going to your site or even online forums whhich mentions your business and linking to your site. This gives you information if people are sharing your content and what people are saying about your business.
  1. You can Gain Insight into your Social Media Traffic. Master Metrics s gives you the ability to know which of your social media accounts and posts gets you more traffic and click-thorugh rates. This will allow you to optimize and spend more time on the social media account(s) that drive more and better leads to your business website.
  1. You can Gain Insight into your Paid Traffic data. If you’re running ads, the data you’ll get from Master Metrics will allow you to determine if the money you’re investing in your paid traffic services are giving you sufficient ROI. This will save you money in the long run.
  1. You can get Insight on your Direct Traffic. Direct traffic means that people are typing a specific URL of your site to get there. The data allows you to identify which is the most popular destination of website visitors and thus give you opportunity to optimize your web pages so that it addresses the needs of online users or visitors quickly and accurately.
  1. You can gain Insight on the Abandon rate and Bounce rate of Website visitors. These normally increases if the website design and usability is poor such as if the website takes too long to load. By knowing this data, you can redesign your website and provide content that addresses the need of visitors as this will significantly decrease the abandon and bounce rates and will impact positively on your sales and conversions.

Don’t be left in the dark about your website’s current state. Master Metrics will prevent you from blindly applying strategies where it is not needed so as you can concentrate on strategies that are effective and sales-generating. Call Us at (949) 800-6990 so that you can start measuring your online presence and web traffic for you to implement strategies that work!

Master-Metrics-Tracking-your-ROI-the-Right-Way