How the Process Works

Home How the Process Works

Understanding Drive Traffic Media’s process from start to finish will help you see how we run a little differently than most marketing companies.

This is how the process works.

  1. Listening to the client’s goals, needs, focuses and budget.
  2. Comprehensive Market analysis for local or national exposure.
  3. Keyword analysis.
  4. Finding the right fit for goals, needs, focuses and budget.
  5. Intake for the perfect campaign.
  6. Tracking with Analytics Dashboard, Ranking Reports and Work Reports.
  7. Results  and Examples


First step

Listening to the clients goals, needs, focuses and budget.

This is important because Drive Traffic Media needs to know what the client’s focus is to attract the right costumers. For  example, if the client ranks high for BBQ  but their focus is changing and they want to attract more clients for fine dining and gourmet food and will be bringing in aged beef to the menu then this would be very important to know in the competition and keyword research.

Second Step

Comprehensive Market analysis for local or national presence.

We do the research first to find out where the client is and where the client’s competition stands and how Drive Traffic Media can get the client  the best results for their budget.

We run a local presence report for the client’s; this will give the client a general overview of the following:

  • Google Business Listing Rankings
  • Google Business Listing Competition Analysis
  • Organic Google, Yahoo, Bing Rankings
  • Organic Google, Yahoo, Bing Competition Analysis
  • Business Directory Visibility Report
  • Website Analysis Overview and Competition Analysis
  • Page Rank
  • Back Links
  • Alexa Score
  • Page Count
  • Image Analysis
  • Title, Meta, and Heading Analysis
  • Deals Analysis

Facebook, Twitter and Four Square Analysis and Completion Analysis

Third Step

Keyword analysis

  1. Worksheet of best keywords to optimize (Working with the client to make sure the target keywords are the focus of the business.)
  2. Competition Analysis ( See where the client’s competition is and what keywords they are using.)
  3. Source Data Keywords ( This allows us to search every posible keyword in your industry.)

The keyword analysis is useful for so many reasons and this report can be used for years to come in any strategy from search engine optimizing to social media posting. The majority of the time the findings are quite different than what the client thinks are their best keywords for their business.

Fourth Step

Finding the right marketing strategy for goals, needs, focuses and budget

Many marketing firms have one focus leaving only a few options to present to the client and many times the client has been sold the wrong marketing and will not get the right results. Drive Traffic Media uses every option in online marketing to get the client results. For example, if the competition is too high or out of the budget for search engine optimization then a smaller more affordable option might be a Facebook pay per click with a call to action to retrieve the client’s email or to call now. These are thousands of options of marketing from online to offline and we will make sure the client is fit with the best package for the results they are looking for.

  • Search Engine Optimization for national marketing
  • Search Engine Optimization for local marketing
  • On Site SEO
  • Off Site SEO
  •  Video Marketing
  • Social Media Management
  • Pay Per Click (Google PPC, Facebook PPC)
  • Online Reputation Management
  • Blogging
  • Email Marketing
  • Revenue Sharing per TV to Online Action
  • Radio Local and National
  • TV Local and National
  • Marketing
  • Craiglist Marketing
  • Article Marketing
  • Web Design
  • Local Deals
  • Rebranding and Brand Marketing

 Fifth Step

Intake for the Perfect Campaign 

After the client is fit for the perfect campaign we will get all the necessary information from the client from access the website to the accurate address.

Sixth Step

Tracking with Analytics Dashboard, Ranking Reports and Work Reports.

A.      Analytics Dashboard is so important because it allows the client to see where their clients are coming from time of day to the IP address of the person searching the client’s site. This allows the client and Drive Traffic Media to evaluate what is working on the website and what is not, so maybe a couple of alterations can start getting the return they are looking for. The dashboard can be accessed by the client at anytime of the day and has real time results with hundreds of options to read and extract the data to make any techie’s heart content.

B.      Ranking Reports helps you see how many lines the client is moving up Google, Bing and Yahoo to get to page one. You can change the actual time period to see how many lines you moved up to get to page one of Google

C. Work Reports are necessary to make sure the client’s work is actually being done with links to every post online this detailed progress report will always show how transparent Drive Traffic Media works. This is available twenty-four hours and seven days a week with links updated daily. Depending on the campaign the reporting varies, this is an example of the reporting.

  • On Page SEO Campaign Details
  • On Page Progress Report
  • Off Page SEO Campaign Details
  • Local Listing Optimization Campaign Details
  • Local Listing Optimization
  • Additional Directory Citations
  • Monthly Review Building
  • Directory Submissions
  • Social Bookmarking
  • Integrative Link Placement
  • Press Release Submissions
  • Article Submissions

Call Drive Traffic Media to start you consulting and marketing now 949-800-6990