Tag: Orange County SEO expert

14 Oct 2021
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The Do’s and Don’ts of Using Keywords

Using Keywords is the key to unlocking your success when it comes to gaining the attention of the public online. If you want to get a higher ranking online for either yourself or a client and trying to help but are struggling to do so, there’s no need to panic. If you are an Orange County business owner and want to gain the media exposure necessary to make your content stand out, you need to hire an SEO expert who understands what effective keywords to implement or insert on your content. 

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Image credits: @destructo via Twenty20

What are keywords?

Keywords are terms used to cover topics based on the category you want to write. If it fits the category and checks certain boxes, it could even reach high up in the search engines. They don’t even have to be words but rather phrases that can make your content stand out online. It’s pretty easy to come up with any random keyword to write up for your article. However, for those who want to stand out from their competitors, you need an SEO expert’s advice to find out what keywords are relevant and popular at the moment. 

Choosing the keywords

To make this process easier for you, make a long list of possible keywords using tools like SEMrush. You can eventually narrow down your options and choose which words would work best from the list. With the much-needed assistance from an SEO expert, you will find out which keyword will get the traffic needed to succeed in acquiring the online attention you want.

Choosing a Topic

After you’ve chosen the keywords you want to focus on, you need to consider your content topics. If you don’t have a solid base in which your keyword can thrive, you’re going to stumble out of the gates from the getgo. Think of multiple topics that you can come up with related to the business that you want to write and relevant to what people are talking about or looking up on their search engines. For example, you are designated to promote a shoe company. You might want to cover topics such as different brands of shoes, the types of shoes, and narrow your list from there. Understanding and using these topics and incorporating the keywords you’ve chosen are crucial to accomplish your online marketing goals. 

Trends

One of the most significant factors for choosing the right keywords is observing the trends and relevancy of specific keywords. You need to understand that not all keywords will remain relevant, especially when considering you’re topic. For an Orange County SEO Expert, paying close attention to what is popular can make or break your chances of excelling further in the SEO framework.

Authority

You also need to be careful in deciding which keyword to use, even if it has a good volume of traffic. The reason for that is while you may be able to jump onto a trendy keyword that gets a lot of traffic, it will mean nothing if there are other more prominent websites or content creators that will rank higher than you in SEO. This incident usually happens because they have a higher authority than you, so they get prioritized in the search engine game. This occurrence can also happen if they have more helpful info or contain a great source of links and other backlinks that make them stand out heavily compared to their competition. Trying to compete against such domains can be challenging although not impossible. However, for a starter, it might be wiser to look for a different set of keywords that your content can thrive in rather than dealing with too much competition.

Content

Of course, simply choosing the keywords you think would work out the best and having the best backlinks to work off is not enough. You need to make sure that your content is worth giving the time of day to justify users visiting your site. Let’s go back to our discussion about shoes and say that running shoes are the keywords you want to use. Going into an in-depth explanation as to how running shoes help in outdoor activities can and will provide enough content with just the right amount of words to give you what you need to stand out.

Conclusion

Those who wish to become Orange County SEO experts need to understand that there are many different factors at play if you’re looking to become a consummate professional at your craft. Those who follow these guidelines and understand the importance of using suitable topics with the right keywords find themselves thriving in their business. Need help in this matter? Call Drive Traffic Media, an Orange County SEO expert, at (949) 800-6990 and let us help you get ranked with the right keywords.

11 Aug 2021
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Tips On How To Adjust Your Website

If you’re in the marketing business, you doubtlessly know the importance of having an amazing site that is effective in multiple areas. However, a website that has been designed and SEO-optimized might not be enough to get your business to stand out. To get yourself the recognition that you desire, other factors such as speed and layout are crucial to getting your needed results.

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Here are some tactics by an Orange County SEO expert that can help improve your site in ways you may not have even considered.

Page Speed

If not managed carefully, having a slow load-up time can be the kiss of death for your business website. Due to numerous information and how readily available certain types of media are to the population, their attention spans have significantly declined. This, in turn, means that they are less likely to wait for a slow page to load if other web pages can provide similar information. Searching for and removing the factors that make your website slow will go a long way to making life more convenient not just for yourself but also for anyone curious about your site, and ultimately the search engines. 

Keep Learning About SEO

With an ever-changing world wide web comes an ever-changing market. This means that you will have to adapt to those changes for your website to have a chance in comparison to others. The market change often, sometimes drastically, so you need to keep an ear to the ground, so to speak, to know which keywords you should use or otherwise keep an eye out for. Reading other blogs and observing certain trends are the keys to further understanding this. 

Make Sharing Easily Accessible

The easier you make it for people to share your website, especially your content, the more exposure you can obtain. Making sure that the share link is visible will entice people to share, making your job of getting the content amplified or noticed that easier. If you can get a group of people to do this, then Google is going to take notice too. Accomplish this, and your content will show up higher on the search algorithm, making your hard work pay off big time.

Use The Right Language

When you’re writing for an audience but want to target them in a more general manner, understand that using the right words can get them engaged. In short, use language that the general public understands. Not only that, but you want to organize the text to make the content flow naturally so that you can grab the audience’s attention to your content or website…and keep them there. 

Less URL is More

The less complicated your website’s URL is, the better it will be in drawing more traffic. The more straightforward the topic of your content is, the better chance you have of being found by users and being featured by Google bots. By making the URL SEO-friendly, you will get the attention you need to be successful.

See How Your SEO is Performing

To see what you can improve or fix to make your page more effective at bringing in traffic, you need to see what is working and what isn’t working. To do that, you’re going to need an SEO analytics platform to get the statistics or performance of your website. A tool like Google Analytics, for example, is perfect for monitoring the trends of what is popular online. It is also an excellent way to see which of your pages are getting the most traffic so you can deduce what exactly it is that is catching their interest and how you can capitalize on that.

Make Linkable Content

A good sign that you’re doing something right and creating worthwhile content is when other content creators start linking their posts to yours. Securing inbound links can be the lifeblood of your business website, so making your content or website stand out will make a great difference. If you feel your content is less than impressive, don’t be afraid to go back and improve it with edits. You never know how much of a difference they could make until you see the results for yourself. 

Optimize for Mobile

One common mistake that many people make when they’re done designing a website is neglecting to optimize it for mobile users. What many business website owners fail to remember is that people not only look at online news through their computers but also their phones. If not mobile-friendly, users may balk in disbelief at how difficult navigating your website on their mobile devices is. Failure to make things convenient for these users will lead them to spend little to no time on your website, decreasing your site traffic and thus reducing the level of success for you. 

Conclusion

When considering the tactics of Orange County SEO experts like Drive Traffic Media, you must always adjust to whatever is changing on the internet for your website to succeed. Having your finger on the pulse of the changing boundaries of SEO and the tactics involved in it is necessary for you to continue to rank high in search results. If you can accomplish this, you can reach the desired traffic you’re looking for, bringing success to your website and business.

07 Dec 2020
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5 Things You Should Know About SEO

With constant changes in the digital marketing world, one thing that has remained true is the impact SEO can have on your brand’s success. If done correctly in a consistent manner, SEO can work wonders for your business allowing it to be shown front and center for those who are looking for it. In reality, most people who search for something on Google will never leave the first page. This is why a well-planned SEO strategy needs to be in place before you can expect any positive results. According to Drive Traffic Media, an Orange County SEO expert, there is more to the process than simply finding the right keywords.

Below are 5 things you should know to help increase your visibility on the search engine results page. 

Optimize Your URL 

It turns out search engines and humans aren’t so different after all. If a URL is easy for a human to read, then it’s also easy for the search engine to read. Keeping your URL of a landing page simple with words that relate to what it is you are showing on the page can make a huge difference. You should include keywords and hyphens that way you have a better chance of showing up on the search results. 

An example of this would be: drivetrafficmedia.net/social-media-marketing-tips or drivetrafficmedia.net/5-tips-to-improve-your-seo

Another thing to keep in mind is, the shorter the better. Shorter URLs tend to perform better than longer ones. Anything under 50-60 characters should be fine, making it easier for users to remember or copy and paste. 

Keyword-Optimize Your Images

If used correctly, images could help boost your SEO ranking and overall organic traffic. Using the right keywords in your images can help users find your content while searching for those exact keywords. Naming your photos with relevant and concise descriptions can make all the difference in being seen or not. But remember not to overuse keywords as it will result in keyword stuffing and can appear as spam.   

(Quality) Consistency is Key 

Producing quality content consistently is easier said than done, but it is a big factor in improving your SEO. Search engines have the “freshness factor” which basically gives newer content more attention over older content. You’ve probably seen this with breaking news, anything that is trending, and even sports events. Putting out content that is fresh and unique will help keep your page relevant and give your page a better chance at ranking high in the search results. Remember not to simply put out content just to put something out there. Generating content that will help and engage the user is the goal. The better quality your work is, the more people will engage with it, and in essence will result in a higher ranking.   

It’s About Quality, Not Quantity (Link building)

Just like you should produce great content, you should also link out to pages that provide excellent value. The quality of these links is more important than the quantity of links you have. One excellent link is better than a number of poor quality links. If you continuously link to quality sites that provide value to the user then you will also appear as credible as the sites you are sending them to. This is a win-win by providing your audience with additional value and having the possibility of getting links back to your own page which will help your ranking.    

It’s A Marathon Not A Race 

Everyone wants instant results, but greatness takes some time to achieve. With SEO, organic traffic comes from the search engines seeing you as high quality and credible. Getting those natural links back to your website may take some time, but we are looking for long-term success, not just short term. 

As stated previously, consistency is key. SEO is all about doing a bunch of little things well and doing them constantly. These tips from an Orange County SEO expert particularly Drive Traffic Media are good to remember to help your brand succeed in the long run and hopefully end up on the first page of Google. Focus on the quality of the content you are putting out there, something that will bring value to whoever is viewing it. That is how you optimize your brand.