Tag: orange county web design

08 Apr 2021
Ask-Orange-County-Web-Design-Experts-What-a-Blog-Can-Do-For-Your-Website

Orange County Web Design Experts Discuss the Benefits of Having a Blog

When people think of blogs, they might imagine a personal website created by an individual with opinions or experiences to share. While starting out as a public diary, blogs have evolved into informative marketing strategies for many businesses. According to Orange County web design experts, business-to-business marketers say that companies who use blogs acquire 67% more leads than companies who don’t. So, how does this happen? Let’s dive into all the ways that blogs can benefit your brand. 

How Blogs Can Benefit Your Brand

Driving Traffic

Blogs are a great way to drive traffic to your website. They are a valuable source of organic SEO. The more content you create through blogs, the better chance you have of raising your status in search engines like Google. Search engines recognize a website with an abundance of original content and will reward the source based on keywords and keyphrases. Blogs can help establish your authority within your area of expertise, especially when linking other reputable sources within your content. You may even start to see your blogs being linked in other online content, which is essentially free marketing. 

Building Credibility 

When forming a reputation for your business, blogs can help put a voice to your brand. They should be written in the same tone and style as your other content to make your company consistent and identifiable. Blogs should be informative, accurate, and relevant to your industry. When your website has quality blogs like this, it will show that you are doing more than selling. Web design experts in Orange County, particularly Drive Traffic Media, say that 47% of consumers engage with 3-5 pieces of online content before making any move to purchase.

Starting a Conversation

Many e-commerce businesses need to actively nurture a relationship with customers online because there is no face-to-face interaction. Blogs can humanize the interactions between a consumer and a brand, both before and after transactions. You can utilize monthly blogs to remind your customers of the value you offer and retain their loyalty. Some businesses may even find use in blog commenting. At the end of blog posts, you can take the opportunity to ask your customers to comment their thoughts, suggest future blog topics, and give their feedback on your product or service. This open form of communication can help build trust and confidence in a brand. 

Contributing to Social Media

If you ever find yourself running out of content for social media, then you may consider turning to blogs for inspiration. Blog topics can inform the kind of content you post on Instagram, Facebook, and Twitter. Instead of having to come up with new subjects for every platform, you can reword your blogs into captions, posts, and even link them in your bio. Your social media will be a great place to promote your company blog and show that you are more than salesmen. The other great thing about blogs is that you can repost the same ones over and over again, highlighting different elements of the information. 

Jumpstarting Email Marketing 

Much like social media, email marketing is about selling your product or service while also giving value back to the customer. Since emails are not as interactive as social media, they need to be crafted in an engaging manner. Blogs can be used throughout email blasts in order to highlight your authority in your industry and offer something useful to your customer. Blogs offer a portal to your website, which consumers can browse after gaining value from your blog post. You can attach blogs in newsletters, marketing campaigns, and even integrate them within the email itself. 

Personalizing Your Brand

As we’ve mentioned, blogs are a great way to put a voice to your brand. They are also helpful when it comes to bigger companies and corporations. Blogs are written by an individual, rather than a collective, so you can use them as an opportunity to create more intimate communication with customers. Mom and Pop shops also require a blog to introduce themselves to prospects and prove why they are just as good as their competitors. Setting your brand apart with a blog will ultimately help you win the attention and loyalty of customers. 

Answering Your Audience

If you pay any attention to social media comments and reviews, then you’ll see your customers and prospects talking about things involving your product or service. You should take advantage of these forums to learn what questions or concerns your audience has and then communicate answers and solutions within your blogs. Your audience will feel “understood” when they see that your blog posts are speaking directly to their experiences. 

Introducing Your Industry

While blogs are mostly in text form, you can also attach images and videos to help flesh out the content. If you are including a DIY blog, then you might have a helpful video or sequence of photos for your audience to visualize your instructions. Images and videos can also feature your employees and your office/warehouse environment. This will give a sort of “inside look” at your company culture and help convey your dedication to your industry. If you already have branded videos and images for your company, then you might as well utilize them in blog posts in order to show your brand identity in its fullest form. 

Final Thoughts

There are so many benefits to creating a blog for your website, from gaining traffic to establishing a reputation for your brand. Experts recommend at least one blog a month in order to consistently get traction for related keywords in your industry. If you are worried about having enough time to create quality, search-engine-optimized blogs, then you can always hire a digital marketing company with blog-writing services and SEO knowledge. Drive Traffic Media is one of the best full-service agencies in Orange County and Los Angeles. Our professional copywriters can help you create a voice for your blog posts and find the best topics to target your consumers. Once you create your blog, you will be on your way to generating more leads and more conversions. Get started today! 

02 Mar 2021
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How SEO and Website Design Work Together to Generate Traffic

According to digital marketing experts in Orange County, web design and SEO go hand-in-hand to generate traffic for your business. Good SEO can help bring new customers to your site and good design will ensure positive rankings via Google’s vetting process. Together, these two elements are the ultimate marketing strategy. 

When you’re designing a website, you want it to be easy for Google’s web crawlers to find and access. As long as these digital reviewers can understand your content and recognize the quality of your site, you will be rewarded with higher rankings. Good design, then, is imperative to allow your SEO to function. The Orange County web design experts of Drive Traffic Media say that the integration of SEO with design is the key to having an effective site. Without considering these in tandem, you risk losing a lot of money in design adjustments and optimization fixes. 

Search engines like Google have web crawlers that will read through your website to check the integrity of your internal links and pages. Experts say that text-based sites do the best because they speak directly to what the crawlers are looking for. Even better, you should utilize Google web fonts and keywords related to your industry. If your website has mostly videos and sliders, then this may not translate well to a Google web crawler, thus lowering your chances of getting high rankings. 

Web developers understand that a good website should have a straightforward homepage. Google crawlers are looking for things like your company name, location, and description of service or products. If a web crawler can’t determine what kind of business you are in a reasonable amount of time, then you will not be easily found by your customer base. Good copywriting is key. So, when you’re designing a website, you should be working on content creation simultaneously. Think about how you want to present yourself to your audience. Tone and style will come into play as you’re writing the copy for all of your pages. 

Blogs are another essential element for your website design and SEO. By publishing unique, industry-specific blogs with high-volume keywords, you will contribute to your organic SEO as well as the user-friendly functionality of your site. Your customers will see you as an authority in your industry, which will help build trust and respect as you market your product or services. Plus, you can also use blogs to integrate high-volume search phrases and keywords that will get your page found by potential customers. Hiring a digital marketing agency with blog-writing services and SEO knowledge can save you time and money as you build the integrity of your website.

When you’re building a high-quality website, internal links and URLs are other important elements to consider. Like your website copy, internal links should be clear and easy to find. Search tools, menus, and backlinks should be optimized to find other pages without trouble. URLs should be consistent and clear. The best way to do this is to use the titles of web pages and blogs in the forward-slash part of your URL; for example, your About Us page should probably be: YourWebsiteName.com/about-us When a web crawler sees your site organized this way, they will reward you with higher rankings.

Everything about your website should flow, much like a convenience store. Think about how shoppers move through a store with ease because things are organized in aisles and clearly labeled in the signs above the aisles. Your website should be the same, from your homepage to your about us page to your services page. You may need to have a few different landing pages that are connected to your website with a more simplified call to action. Websites that are designed for the optimal user experience will have higher click-through-rates and conversions. 

In creating a website, you’re essentially thinking of two audiences: potential leads and web crawlers. Both are important. The first ones are your real-life customers. They are going to assess your website based on its loading speed, aesthetic value, ease of navigation, and quality of content. In order to impress potential leads, you have to have an understanding of what value you’re offering them. Web crawlers will assess the same kinds of elements in a straightforward manner. Creativity and emotional resonance may sell your customers but organization and clarity will sell the search engine bots. 

Nowadays, there are so many platforms on which to build a website. Theoretically, you could do it all on your own. However, most experts would agree that you should still seek web design and SEO services if you have no prior experience with web development. Technology is constantly changing, which means that having a fully-optimized site is not a one-time job. It’s constant. You have to update content, plug-ins, make sure you’re following ADA compliance rules. Full-service digital marketing agencies are paid to stay up to date on all of these factors. So, if you want to focus on running your business instead of optimizing your site, then you should hire a digital marketing firm to keep your website, blogs, and SEO practices current and relevant.

Websites do more than publicize your business, they are a part of a grander scheme of marketing to generate conversions. In an increasingly digital world, websites are the face and voice of your brand. Whether you have brick-and-mortar stores or are strictly an e-commerce operation, a well-designed website will ensure customer loyalty and invite new leads to explore your product or service. When you optimize websites for search engines and leads, you immediately become a more competitive business.

Drive Traffic Media is a full-service digital marketing agency in California, serving the Los Angeles and Orange County areas. Our clients occupy a wide range of industries and business sizes, which means that we are adaptable. Website design, blog-writing, social media, and SEO services are just a few of the projects we can manage within our highly effective operation. Call us at (949) 800-6990 to learn how we can help you get more traffic and more sales for your business. 

12 Jun 2015

Mobile Web Design- Not Just a Trend!

Mobile Web Design in Orange County- Trend No More!

advantages-mobile-responsive-design

The convenience of shopping online through mobile phones and tablets is the primary reason why web designs should incline more to being mobile-responsive. According to the infographic posted by Go-Gulf, 4 out of 5 smartphone users are using their mobile devices to shop online so it is a must for businesses nowadays in Newport Beach and the surrounding cities of Orange County to have a mobile web design.

Imagine this, you want to buy clothes yet you’re too lazy to go out or otherwise the weather is bad that you prefer staying home. What do smartphone users do? They make online purchases. Of course it starts off with just simple browsing but the average mobile user spend at least 2 hours on their mobile devices EVERYDAY (hey! are you looking at me? Okay, I’m guilty! But so are you. ). But I am not just an example. It’s a known fact and what’s more surprising is, 70% of those who search on their phones lead to online action in a span of an hour.

55% of which leads to site conversion. That simple perusal of your mobile-responsive site actually ended up attracting not just window-shoppers but actual interested buyers who make phone calls to inquire more about the product/service or who make online purchases. Imagine the astounding amount of sales opportunities you gave up because you won’t adapt to the mobile-responsive change.

Now, let’s take a look at those businesses who already adapted to the “trend”. They are reported to have 62% increase in sales when they had their websites designed to work on mobile phones; and 64% sales boost for those wise businesses which adapted their websites to work on tablets.

With all the statistics mentioned, it is a foregone conclusion why a mobile-responsive website is a necessity nowadays. Sure, you’ll spend money getting your site rebuilt or built from scratch but you’ll reap the fruitful results in no time.

Drive Traffic Media’s objective is not just to provide you a flawless, elegant and attractive site but a mobile web-design in Orange County that your monthly sales report would be proud of. Call Us at (949) 800-6990 and receive a free quote today.

* Infographics Credit to Go-Gulf