Did you know aspects of your Orange County web design have a lot to do with customer retention? You should always adapt your e-commerce website to their needs! Below is a list of ten website elements that we find really keep the revenue growth.
1. Search Wizards
In this day and age, people expect things in a flash. And for some, that means not having to look through menus and lists of items to find what product they’re looking for. This is especially true if your website has a ton of products for customers to sift through.
That’s why search engines and wizards are so useful. Here, you can type in any keyword you’re searching for to pull up items you might be interested in. For example, if you’re at an online shoe store but are only interested in ballet flats, you can just type in ballet flats to look through their selection!
2. Carousels
Speaking of having a lot of products on your website, you should consider having a carousel of product pictures on the front or landing page of your website. That way, you can grab their attention from the get-go with stunning and colorful pictures. You can also add bold text to describe your products and encourage your customers to learn more about them.
Carousels are easy enough to install on your website, especially if you’ve got an experienced website designer in Orange County. You just have to make sure you use original, professional-looking pictures that showcase your products well.
3. Megamenu
Have you ever gone window shopping on Amazon? Ever noticed how their menu is incredibly detailed and organized into categories and subcategories that make it so easy to find niches you’re interested in? Wouldn’t you love to have that for your website as well?
Of course, you’ll need a lot of products for this mega menu to work. If you’re just selling one or two or three items, that’s not exactly mega. You’ll also want multiple categories for your website—if you’re selling all keyboards or all water jugs, it’ll be harder for you to come up with categories and subcategories.
The bottom line is that megamenus are more appropriate for larger, wider Orange County web design.
4. Newsletter Prompts
Interacting with your customer doesn’t just stay on your website. You need to make efforts to reach out to them even when they’re not online. One of the best ways to do this is with a newsletter, where you can write about updates to your websites, inform them of any sales or discounts, announce a survey, encourage them to write reviews and more.
Hence, when customers land on your page, you should ask them if they’d be open to receiving newsletters. If they do, then you’ve got a chance at nurturing a deeper relationship. If they don’t, no biggie—you should never, ever harass your customers to sign up for something they don’t want.
5. Product Comparisons
Everyone’s gone through this scenario at some point. You find the perfect shirt, but you’re not sure what color or size to get it in! At least if you’re physically shopping, you can step into a fitting room and try it on. Online, you can’t do much but just hope for the best.
To make things easier for your online shoppers, you want to have detailed specifications. You should allow them to study these specifications to make the smartest choice according to their needs and preferences. If you’ve got one product that comes in multiple variations, you want to keep them on the same page so customers can stay on the same page while comparing.
6. Banners
Banners are similar to carousels but are either static or animated. We highly recommend the latter more, however.
Like the carousels, banners are very eye-catching. Your customers’ eyes will naturally gravitate to your banner and take in whatever’s on there, so make sure to take advantage of it by having dynamic photos of top-selling products or new releases. You can also add a timer or bold calls to action, so customers are highly encouraged to start adding items to their cart!
7. Reviews
A common mistake web design amateurs in Orange County make is only adding reviews to product pages. The downside to this is that customers will only be able to see these reviews if they hop onto the product page itself. Doing that won’t encourage any new customers to try the product out unless they were looking for it in the first place.
We don’t know about you, but one of the best ways to discover fun, interesting products to try is by reading reviews that rave about them. So, you need to incorporate your most detailed and well-written reviews on your landing page so customers will feel good about buying from you. It will also make you look more trustworthy.
8. Help Desk
Your customers should be able to contact you with any questions or concerns easily and swiftly. Like the shop wizard, you might want to consider taking things a step further by having a floating help desk or chat box that’s ready to help them with anything. You can use automated messages to answer commonly asked questions, or you can have them send a ticket that a real employee can look over and take care of.
9. Wishlists
We’ve all been there before—shopping when you’re strapped for cash is awful because you really want the item but have no means of getting it. So, instead of buying it yourself, you add it to your wishlist, so a good Samaritan takes mercy and buys it for you as a gift…
Wishlists are also great because your customers won’t have to go through the same routine when they actually want to buy the item this time. Once they’re geared up, they just need to check their wishlists for the item they held off on and buy it.
10. Calls to Action
Calls to action aren’t anything new to the marketing world, but they’re still pretty effective at bringing the sales in. There’s nothing more encouraging than intriguing messages, flashy text, and other effects to get people to buy from your website!
Striking the right balance between shy and obnoxious when it comes to calls to action is hard to perfect. What you can do is hire experts in web development in Orange County to help. They can handle everything on your website from top to bottom, so the only thing you’ll worry about is how to deal with the influx of customers you’re getting.
Drive Traffic Media is a digital marketing agency that can help you with that. We not only offer services in website design but also SEO, copywriting, social media marketing, and so much more. Please contact us at (949) 800-6990 to find out what we can do for you.