Bing is a web search engine developed and owned by Microsoft and makes for wonderful Orange County PPC. Bing provides a variety of tools that include web, video, image, and map search products. Bing is available in many countries and languages and can be accessed through the Bing website and the Bing application for mobile devices. Bing Ads is Bing’s advertising platform, allowing businesses to place ads on Bing search results and partner sites.
Now, it’s clear as day that Bing is not as popular as Google. The tech giant just has too much of a pull over many websites in the digital space, and Google is often the first go-to for people who need something online. However, does that mean Bing should be entirely discarded for Google? Are Bing ads completely useless, or is there a chance of conversions on Bing still?
Let’s take a closer look at Bing and see if there’s space for Bing in your digital marketing strategy.


Bing’s market share in the search engine market is lower than Google’s, but it still reaches a significant number of users, particularly in the United States. Additionally, Bing powers the search on various other websites and platforms, such as AOL and Yahoo, thus increasing its reach.
Bing also has a higher market share among older adults and those using desktop computers since many older adults would rather use the default search engine (Bing) than go out of their way to find Google. This can be important for businesses targeting that demographic.


In general, the cost-per-click (CPC) for Bing Ads is lower than that of Google Ads. This can be beneficial for businesses operating on a limited budget. However, the actual cost will depend on the competitiveness of the keywords and niche you are targeting, as well as your ad and campaign settings. Bing Ads uses a bidding system where businesses bid on keywords to determine their ad placement and cost.
In conclusion, despite Bing being less crowded and also cheaper, you still need to conduct proper keyword research for your business. Bing may be easier, but that doesn’t mean you can be lazy!


Bing Ads has less competition than Google Ads, making it easier for your ads to stand out. Less competition means fewer businesses are bidding on the same keywords, which can lower the cost-per-click (CPC) and increase the chances of your ads appearing in a higher position. Additionally, since Bing has a lower market share than Google, fewer businesses are advertising on Bing, which can also result in less competition. This can benefit businesses looking to reach a specific target audience and increase their visibility online.


Bing integration refers to the ability to connect Bing Ads with other Microsoft products. Bing Ads can be integrated with other Microsoft products, such as LinkedIn, MSN, and Xbox, which can expand your reach and targeting options. For example, you can use LinkedIn data to target specific job titles or industries. Additionally, Bing Ads can be integrated with Microsoft Advertising’s other platforms, such as Yahoo and AOL, which can also increase your reach. By integrating Bing with other platforms, you can reach a broader audience and increase your chances of reaching your target customers.

Return of Investment

ROI (Return on Investment) is the key metric to evaluate the effectiveness of any advertising platform, including Bing Ads. The ROI of Bing Ads will vary depending on a variety of factors such as the competitiveness of the niche, ad targeting, ad copy, and budget. In general, Bing Ads can be a good option for businesses with a specific target audience and budget that can generate a positive return on investment.

However, it’s important to remember that Bing Ads may not be the best option for every businesses. If your target audience primarily uses Google or other search engines, then your ad spend may be better directed elsewhere. Additionally, if you don’t see a positive ROI, then it may not be worth it to continue using Bing Ads. It’s always a good idea to test Bing Ads, set a budget and test for a specific period, analyze the results and then make a decision. Bing Ads can be a great option for businesses with a specific target audience and budget.

Interested in learning more about Bing ads and pay-per-click (PPC) advertising in general? Drive Traffic Media has all the answers for you. We are a digital marketing agency in Orange County that offers services in PPC, SEO, website design, and more!