Some people consider themselves to be SEO experts, and perhaps you count yourself among them. But to be a real Orange County SEO expert you must be well versed in dozens of different techniques, and the field is never static either. New strategies come into existence all the time, while others are relegated to the compost pile of history.

Let’s take the time to go over some of the many SEO techniques that you should find helpful today. As we go through the list, see how many of these you already know about.

Compression of Visuals

A true Orange County SEO expert will know that visuals are vital for your website, whether we’re talking about the mobile version, desktop, or laptop. But loading those visuals also takes time, and larger visuals take longer to load.

That’s problematic for any of your sites, but it’s a disaster if we’re talking about your mobile site in particular. If your mobile site takes more than a couple of seconds to load, then you’re not going to win any points with Google, not to mention your frustrated visitors.

Because of this, compression of the visuals on your site is a must. For enhanced loading speed, you should make sure all of yours are under 100 kb maximum. Any more than that and you’re going to slow down your site to an unacceptable point.

Change Your Web Hosting if Needed

You may be an Orange County SEO expert, but optimizing your site will only get you so far. If your web hosting isn’t working some of the time, then no one can see all of your hard work, and that can be a source of great frustration for you.

There is no alternative but to switch your site hosting if this is an ongoing problem for you. There are many different alternatives as far as hosting platforms, and while you may be attracted to one because of its analytics or some other feature, the most critical thing is for it to keep your site live and operating at full capacity at all times.

If your hosting service can’t deliver that, then you might want to give them some leeway for a time, but at some point, you’ll need to say enough is enough and make the switch.

Test User Experience

It’s also a mistake to take your site live without doing extensive user testing, Orange County. If you’re an SEO expert, then you know that user testing is part of what lets you see what’s working and what isn’t.

Optimization is an arena in which small changes can make a massive difference, and nowhere is that more evident than when you present different versions of the site to groups of users in a test environment. You can arrange for people to give you feedback via User Testing for various versions of your site, and the cost to you won’t be extravagant at all.

Also, don’t feel like just because your site has been live for years that user testing is no longer necessary. You should always be adding and subtracting elements to your website such as new product pages, fonts, color schemes, a new layout, etc. That means that you should do user testing frequently as well.

Define Goals for Your Clients

When someone comes to visit your website, Orange County, you might assume that they already know exactly what they want. However, it would be a mistake to do so. On the contrary, your visitor might have a vague notion of what they want, but they might not know the exact product or service that will ease their pain point.

The thing to do is to spell out for them what it is that they require. On your product pages, it is helpful to write using language that tells a story about a need that the client has.

For instance, you might say something like “To get those perfectly rounded edges to your shrubs, you need the precision of our pruning shears.” Talk about a problem that your visitor is likely to have, then be explicit about how one of your services or products is the best and only solution to it.

Be On the Lookout for Return Visitors

An SEO expert will also know that you’re more likely to snag a sale if you let a return visitor know that they are appreciated. If someone has been to your site and bought something before, or they have filled out information telling you about themselves, then you can acknowledge them by name when they come back to your site.

Unless they cleared their cache, then they should still be signed in, and you can have a pop-up on the screen that says something like “Welcome back, Linda. We missed you! Here’s an exclusive offer just for you!”

You can then present them with a coupon for something like half off a second product on your site when they purchase one of equal or greater value. To make the offer more enticing, make it good for that day only. This conjures up a sense of urgency that makes it more likely your return visitor will buy from you right then.

How many of these techniques have you known about, Orange County? If you said all of them, then you’re well on your way to becoming an SEO expert. Remember, though, that SEO never stands still. It’s always on the move, and you should be hungry to learn if you want to stay at the top of your game. New strategies are going to creep into existence, and that is why, for many, the study of optimization is just as fulfilling as using the various tricks of the trade to get the desired engagement and conversion numbers.

Remember, if you ever find yourself growing overwhelmed in the area of SEO, there’s no shame in bringing in an agency to help you out. It might not be a question of your not knowing what to do. SEO is time-consuming, and at some point, you may need an extra set of hands to do some of that busy work.