Do you have specific goals for your social media accounts, Orange County? You should. Assuming that you’re using multiple social media platforms to promote your company, you’ll want to gain a certain number of followers for each one by a given date, or you should look for a certain amount of engagement with each poll, quiz, or contest that you sponsor. The best way to do that is to hire social media companies that are experts at running ad campaigns and posting the most relevant content. Here’s what they should be doing to get the most use out of your social media feeds.

Using Video

If you were to ask the question “what sort of content on social media gets the most engagement?” the answer is simple and unambiguous. It’s video that gets the most engagement, the most clicks, likes, and shares. People love video because frankly, it’s the easiest kind of content to absorb. There’s no reading required, Orange County, so it’s easy to get an accurate impression of what is being conveyed. Although images and links are winners too, if you want the best shot at something you posted going viral, it has to be video. Remember that the Facebook algorithm pushes video to the top of your audience’s newsfeed, so if you’re using Facebook, that works to your advantage.

With that in mind, Orange County, social media companies should be aware of Facebook Watch. It’s a host platform that allows users to upload a series of videos instead of one at a time. If you have several videos that promote a product launch or something of that nature, this is an excellent feature about which you should know.

What Should the Videos Be About?

Regardless of whether you’re focusing on Facebook or some other platform, you should think carefully about what sort of videos present your company in the best light. Get together with your social media agency and talk to them about their ideas, and yours. Decide the topic around which the videos will be centered. Write scripts, and hire actors if you feel that it’s necessary. You can usually use some of your employees if any of them feel comfortable in front of the camera. Shoot the videos, hiring a professional production company if you feel the need. Often, social media companies will have previous experience with this sort of thing, so they can handle it themselves.

Create a schedule for distribution of the videos, and announce them beforehand to build up a little anticipation with your niche. You’re now ready to reap the full benefits of your efforts, Orange County. Video is typically regarded as a can’t-miss enterprise, provided you came up with something stimulating, engaging, or genuinely educational.