How To Choose The Best Keywords With Confidence
When it comes to SEO, keyword research is non-negotiable. The performance of your SEO strategy and your website traffic depends heavily upon it, which indicates the overall growth of your business.
Now, this does not mean choosing the right set of keywords is easy, the process can be exceedingly difficult. It applies particularly to the businesses that have a very low domain authority, perhaps near zero.
Given your website’s ability to rank, how should you approach the keyword strategy for SEO?
Read on the best ways that can help you choose SEO keywords with confidence.
Whether you are revamping your old website or you are creating a new one, knowing your competition can help save you time. To make the process easier, make a list of all your competitors and their weaknesses and strengths. The more precise the information you have, the better and the more clarity you will have.
Your competitive power is the benchmark for achieving your goals. Based on the initial performance that drives your organic traffic, it measures the ability of your site to rank for some competitive keywords. The higher your competitive power is, the easier it will be for your website to rank for a specific kind of keyword against your competitors.
Once you know your competitive power, you will be able to confidently choose the keywords with the greatest chance of ranking.
Focus on keywords that are highly searched and have low competition
Your SEO keyword search will be much more focused once you know your competitive power. Now you should focus on finding highly relevant and low competition long-tailed keywords.
Below are the major reseasons why you should focus on finding low competition keywords.
They are often too specific
When you have a focused set of keywords, it is easier for you to craft tailored content. This kind of content is often laser-focused on user intent, which leads to high reader engagement, referrals, and more traffic.
You can use any of the available free tools by an SEO company in Irvine, CA that can help you find a list of highly searched keywords that have low competition. For example, you can use Alexa’s Keyword Difficulty tool, and all you need to do is to enter a seed word, and it will filter results for you. Not only this, but you will also find semantically similar phrases that you can incorporate into your content. As a result, it will be easier for the search engine crawlers to identify the value of your content.
Low competition keywords may be less popular, but they are always highly specific. They give a great starting point for new businesses looking for establishing their web presence.
Use the set of keywords that are already driving traffic to your website
While you are designing a set of keywords, take advantage of the set of keywords that are already driving traffic to your site. This set of keywords will leverage proven search success and maximize your SEO benefits a little further.
Use proven tools to search for the best keywords
As per this Irvine, CA SEO company’s guide, your SEO strategy does not have to be a guessing game. For a successful SEO, you have to get your hands dirty. Below is a list of the steps for a great keyword search.
Study your niche – It will help you think out of the box and identify several ways to optimize your SEO plan and marketing strategy.
Define your goals – While you write down your business goals, document them, draw charts, and make outlines. It will provide you with a direction and the framework required for your online marketing strategy and top-level content development.
Make a list of relevant topics – Based on your business goals, break your plan into smaller topic buckets.
Create a list of seed keywords – Once you break down your category into sub-topics, you can create a list of seed keywords. To do that use good keyword research tools
Identify long-tail keywords – Study the search intent of your users as you find long-tailed keywords.
Once you go through all these steps, I am confident that you will have enough insights to craft a great SEO strategy and good content. You must also get adequate data for all your SEO copywriting needs.
Whether you have a small business you need SEO keyword research for, a brand marketer or a content-focused blog, all you need is to take the first step in good keyword research to kick-start your content development and marketing strategies.
Keyword research is a time-consuming and tedious task, but it pays off well in the long-run. If you still need help, reach out to an SEO company in Irvine, CA.