We hear it all the time: video is the new the king of social media marketing. And I agree with it, and social media marketing agencies Orange County can help you create some great video content for your business. 

Social media marketing agencies in Orange County suggests that videos are the best form of online content. In a mere few years, almost all online traffic goes to the video.

New technologies may appear shortly and change the way we watch videos, but at the end of the day, the video will still be one thing we like to see.

On social media, video performs better than all other forms of content – studies show that video produces a 1200% higher share than text and pictures.

Read this article to learn how to create exciting social media videos consistently.

Define your social media goal

Before you could start creating any video content, check out your social media marketing goals. Brainstorm around how can video help you achieve these goals?

You can use video marketing for several reasons, including:

•    Increase brand awareness among your targeted audience

•    Improve your social media engagement

•    Get more conversions and sales from social media

•    Generate more traffic from social media

Keep these goals in mind – when you start planning social media video ideas. You need to consider these goals so that you can create videos to help you achieve your goals faster and more efficiently.

Look for new video making ideas

One of the questions I hear too often is “What type of video should I create?” (Usually accompanied by, “How do I create a video?”) – Social media marketing agency Orange County advises the business to create the following kinds of videos.  

Product Video: These videos on your social media platforms highlight the product in some way or explain how the product (or feature) works.

Brand Video: A brand video is similar to product video, but with a focus on the brand, its values, company culture, team, and all other content that makes up the brand.

Case Study: Case studies can build trust and showcase your brand value. Share the successful projects you’ve worked on, interview your past and current customers, and show the audience why they like to work with you.

Use storytelling elements

To force people to watch your videos until the end, or even better, to share them, you need to use storytelling techniques to get people interested and involved.

Storytelling is so important when creating videos, primarily if you don’t provide any obvious value to the audience (such as educating them about topics of interest to them). 

It will give the audience strong emotional responses that will eventually make them want to participate and share content. Also, the video will stay with your audience for a more extended period (and therefore, connect with your brand).

Always use subtitles

Some people love to watch videos while the sound is turned on. However, at the same time, many people watch them while turning off the sound – most likely because they are viewing social media on their mobile phones.

A video should be easy to understand, whether the sound is turned on or off. The easiest way is to create a video with music and voiceover and add subtitles as needed.

Optimize your videos for different platforms

Once you’ve created a great video, it’s probably easy to share anywhere. However, each social network is different, and the recommended format of the videos varies from one another. Not to mention, even its users have different expectations for the actual content of the video. It is good to optimize your video for each social media platform. 

Show, don’t tell

Since you’re using such powerful visual media, you need to make the most of it. Do not tell your audience what the video is all about, but show them. 

It is not to say that you should not use voiceovers and music. However, it is about ensuring that the video clips and images you use in your video successfully convey their message.

For example, if you are creating a video to promote one of your products, you shouldn’t just show a short video about the product and use dubbing (or subtitles) to explain what your product can do. What you should do is show your product and use only voice-overs or subtitles to enhance your video.

Get your audience interests in the first few seconds. We want our audience to watch our videos from start to finish. But with too much content available, it’s hard to convince viewers to watch your content – unless you hook up during the first few seconds of the video.

You can quickly add at the beginning what the viewers will get out of this video, or hook up a beautiful visual effect that draws their attention.

First, show the final result and immediately explain what the video will teach you – how to make two-ingredient ice cream bread. Sounds delicious? 

Stay straightforward

If you want to market your business, you can use bite-sized content – short, clear, direct. Ideally, try to keep your videos short – unless you post them on YouTube or Instagram IGTV.

Otherwise, shortness and sweetness are the best – from a few seconds to 60 seconds. People won’t watch your videos if they are too long or tedious. 

Creating and posting videos on social media is not going to work at all. However, make sure you also carefully monitor the data analytics and create the new video content based on that.