What are the most useful things that social media companies can do for you, Orange County businesses? Well, having someone on staff who can quickly respond to your followers’ questions and concerns is handy. They should also know how to optimize your posts on not just one, but all of the different social media platforms that are out there.

But what about influencer marketing? If you’ve contacted social media companies and some of them seem to be shaky about providing this service, then you’ll probably want to eliminate them from contention as far as representing you. Identifying influencers and setting up working relationships with them has only grown more critical in recent years. Let’s examine this phenomenon in more depth.

The Rise of Influencers

For those who are unaware, influencers are individuals who are active on social media that have a ton of dedicated followers.

They might be celebrities like the Kardashians who rose to prominence through a TV show. However, many influencers are social media autodidacts, meaning that they taught themselves not only how to use social media, but they became an expert on a particular subject or in a specific niche.

For instance, some teenagers have amassed followings of hundreds of thousands or even millions of followers by doing things like creating videos about how to apply makeup. They might play video games and provide commentary at the same time. While these sorts of activities might not appeal to wide swaths of the population, there are targeted groups who are fascinated by these sorts of things, and these people have become influencers, tremendously popular within narrow margins of society.

The reason this matters is that if you manufacture video games, then you want to cozy up to these influencers who play them on social media, Orange County. If you’re a makeup manufacturer, then you want the teenagers doing makeup application videos to talk about how much they love your lipstick.

Locating Them

To locate influencers with whom you can partner, social media companies need to have their fingers on the pulse of any given niche. It may be necessary for them to do some research to locate the individuals who command the most power within your niche because of the number of followers that pay attention to anything they say.

You can offer cash or merchandise incentives to these influencers, and they can talk about your services and products. It can make a real difference. The right mention of one of your new products by an influencer with millions of followers can mean that product flying off the shelves. The bigger the influencer, though, the more it will cost to get them on board with your brand.

When you talk to Orange County social media companies, they should already know all about this stuff. If it’s coming as news to them, use a different agency. The one you choose should not only know all about influencers, but they should also be experts on how to target the right ones.