Say that you’re looking for more car sales, and more service clients. You have your website, and you know that it’s an important tool as it relates to those things. You’ve hired an SEO company, and they’ve helped to optimize your website. You’re seeing more sales as a result. The hard part is over, right? Well…yes and no.
At this juncture, it seems like you could get rid of the SEO company, since they’re just an unwanted expenditure. But you’d be mistaken in thinking that, for a very simple reason: SEO is not static. It’s an ongoing process, a fluid, malleable thing, ever-changing. Search engines like Google are a perfect example of this. They’re constantly tinkering with their algorithm, striving to remain relevant for web users that utilize it every day. Because of this, the work of an SEO company really never ends. They must constantly be making changes too, both large and small, in order to keep that all-important SEO ranking that is driving those great sales numbers of yours. As you can see, you might not want to get rid of your SEO company just yet!
Just as your relationship with a car manufacturer will go on over the years, as you bring in the newest model vehicles, you may think of your relationship with your SEO company in the same way. In order to ensure that your site can be found consistently by search engines, you’ll want to be having frequent conversations about blogging, keyword research, and other optimization strategies. Your SEO company should be keeping on the cutting edge of what’s happening in the industry. Each time you meet with them, they should be able to have a conversation with you about what tweaks they’re making to your website, and they should be able to show you concrete evidence that what they’re doing is working.
Long term relationships are always good to cultivate in business, and the bottom line is that your relationship with your SEO company should be no exception. Under the best of circumstances, this relationship should be lucrative for both parties for as long as it exists.