At first glimpse, local links and local citations might appear unnecessary for non-local websites.However, on a closer look, there are strong underlying benefits in gaining those local votes of confidence that could prove invaluable for everyone
A local citation in SEO Orange County just means your company is mentioned on other websites and places found on the Internet. It can come in various forms and should include the name of the business, address, and phone numberIf it does not contain all three of these, it may be regarded to as a partial citation.
There are several more obvious reasons why a local business, with an online presence, would want to invest in location citations and links. Moz explains it in this video:
Boosts maps visibility. With more than 500 million active website online users, your new web map is fighting for attention in a vast ocean of content. Known to many, search engines are the maps of the internet. Without them, online users are completely lost.
Boosts local rankings. “Search” is still one if not the most important traffic channels for local businesses. Once Google grasps that your web map exists, it needs to figure out which search engine results page to place it (SERPs).
Therefore, it does analyze the text on the web page to try and figure out what the page is all about. Then, it places more importance on words and phrases which are your keywords on search engines.
For example, if your map is a whiskey shop in Scotland, you want to make sure that the word Whiskey, Whiskey Shop or Scotland are featured prominently on your page so that the search engines know they are important.
Boosts domain authority. The secondary metrics matters a lot like Domain Authority, Trust flow, and citation flow as they are becoming the ranking factors in Google.
Many studies revealed that trust flow is lesser than the citation flow. The site that has a lot of low-quality backlinks is not a good site to use to mention your NAP at. It is, therefore, important to focus y6our citations effort on websites with the highest value.
Sends valuable traffic. The opportunity of traffic through local citation has long been considered one of the best ways to grow a local business especially when users start using Google in searching for the category and location of your business or industry.
It’s a pretty smart move to build citations in your niche or business category because the more citations you create, the more exposure your business gets. It makes it easier to beat out your competitors who don’t have the same amount of SEO Orange County web presence than you do.