How do consumers search for restaurants nowadayas? Not through yellow pages, I tell you. Gone are those days! Instead, customers and restaurant goers are now searching for their favorite restaurant through their smartphones, tablets and laptops or PCs. comScore even has it that among the the type of business searches being done online, restaurants top the list at 67% with 30% coming from smartphones, 28% from tablets and 24% from desktops and laptops.
Looking at the statistics, it is clear that restaurants need a very strong online presence, spiced up by a strong Orange County restaurant SEO and restaurant social media, that way hungry customers can find your business on search engines and also on local listings, review sites and social media platforms.
Another study conducted by the Interactive Advertising Bureau showed that among those who search restaurants on their mobile devices, 93% of them look for the restaurant’s address, 95% look for the restaurant’s phone number, 90% of them use it to check the menu and 93% use it to check the hours of restaurant operation, 78% use it to look for mobile coupon or discounts and another 78% use it to check restaurant reviews. The same study shows that 69% of the users use their mobile devices to order for pick-up or delivery.
Aside from the information that should be listed on the website for restaurants, the study of IAB also shows that customers check various restaurant features before calling and placing an order. These are:
- 78% Discounts they can avail
- 64% Loyalty Points they can earn
- 54% Ease by which they can order
- 47% Delivery Alert or notifications for the person who ordered
- 37% Ease by which they can find your Restaurant
- 36% If your website has a feature that remembers their past orders
- 32% if you offer Guarantee of On-time deliveries
- 23% If your website has a feature that remembers their Credit Card information that way they can check out easily
Also, Telmetrics conducted a study which showed that among businesses, restaurants top the research-to-purchase cycle and 64% of consumers complete their order within an hour! Among the respondents of the survey, 80% use their mobile devices to complete the order.
The results of all the surveys and research emphasizes the need for the restaurant’s local listings and website to include all of the above-mentioned critical information and features as these details establishes the searcher’s action towards your business. Who would go to your restaurant if they can’t find your location? If they ask for information or call for reservation, how can they do that if your phone number isn’t listed? How will you catch their attention if you don’t offer discounts or promos and is only limited to one site, without it being visible on your social media, blogs and local listings? If they check search engines, how can they see your business if you’re not visible on the ranking pages of Google? And above all, how can they check what you can serve if your website is not mobile-responsive? Remember that mobile usage is growing continuously and if your website doesn’t go with the changes, Google won’t grant you the favor of good ranking, thus, the need for a restaurant SEO and restaurant social media marketing which are well integrated in a mobile-friendly website especially for businesses here in Orange County.
Drive Traffic Media can help you prepare and spice up your business through our well-flavored SEO and social media for restaurants that will make you visible to your Orange County customers and would make them say “I’d like to eat at that restaurant today!” Call Us at 949-800-6990 and let our secret ingredients and recipe for success cast great flavor to your food business!