What are the most significant marketing trends for website design in Orange County this 2020? Experts see more influential marketing, more content, more online videos, and more platforms that enable digital consumers to interact with your brand online.
Here, we discuss seven critical digital website design trends in Orange County:
1- Promotion of social influence marketing
Internet celebrities have thousands of followers on social media apps. In the past, this was a perfect place for companies to start with influencer marketing. Now, companies have begun turning to people with a smaller following to leverage their particular influence and reach a target audience with a trustworthy voice.
Influential marketing has become more personal. As it evolves into a more authentic and widespread phenomenon, businesses will begin to use other consumers’ recommendations for company ads.
2- Streaming video ad engagement
According to the IAB’s “Video Ad Expenditure Report 2019,” videos are an essential part of digital marketing in 2019 and will continue to be a popular tool in 2020.
Marketers report a 25% increase in digital budgets over the years. Consumer viewing habits can explain this budget increase. Advertisers spend quality time marketing to customers on a digital basis. 78% of digital video viewers will watch ads in exchange for free content.
Online video viewers pay more attention to content and advertising when watching instructional videos. In addition to adding more videos to your social networks and websites, live videos on Facebook and Instagram are watched three times longer than others.
2020 is the time to take streaming and live video advertising seriously.
3- The rise of emerging technologies
From 5G technology on mobile devices to the development of AI, voice and connected TV, the way consumers interact with ads will change in the coming year.
5G technology will change the way consumers access and use content, which means that mobile users worldwide will increase significantly.
Advances in AI technology for content will make the digital video more personalized.
As families continue to adopt Alexa, Siri, and Google Home, and developers continue to improve accuracy, voice search for smart speakers will rise in 2020.
Advances in connected TVs and OTT (on top media) will enable users to interact with ads on their TVs and mobile devices, increasing the position of products in streaming videos.
4- Interactive content takes off
91% of buyers are looking for more interactive content online. In 2020, content marketing will shift the focus to giving viewers more of what they want: buyable posts, AR / VR, 360-degree videos, quizzes, and polls.
The reason that interactive content will be one of the biggest marketing trends in 2020 is that this level of interaction in retail is quite unprecedented. An example of this would be a shoppable ad on Instagram. When someone clicks on the photo, the dress name and price will be displayed. When clicking on a price, the user will be taken to a screen with more information and options to view the product on the brand’s website.
This type of advertising eliminates noise and gives visitors a reason to stay and participate. It has a high degree of sharing, which can further expand the coverage of advertising.
5 – Micro-moments are trending
A micro-moment is the instant when we turn to a device (usually a smartphone) to make our next decision. People typically do this when deciding what to eat, which restaurant to go to, what to buy, or where to shop.
This strategy was designed to take advantage of data that can help share relevant ads to the right audience at the right time in the right place.
To take advantage of the 2020 micro-moments, you need to be positioned where consumers are currently searching for information.
6- Social media stories become mainstream in marketing
First, Snapchat came up with the concept of “my story.” Then, Instagram and Facebook introduced their own story platform, followed by YouTube’s story format called “Reels.” Now, with the flourish of TikTok, users can make videos in real-time and create a sense of raw authenticity.
Since these types of stories exist only for a short period of time, they are an excellent way for marketers to utilize FOMO (fear of missing out) in their consumer marketing strategies.
7- Content experience will become the face of content marketing
“Content experience” is the fusion of content and context. This is important because every piece of content conveys a good or bad experience through elements such as design, layout, and environment.
Content experience refers to addressing the entire user experience when interacting with content.
It’s all about thinking like a marketer, and it’s an integral part of thinking about your 2020 strategy.
What are your thoughts about these digital trends in website design in Orange County this 2020? Comment below!