March 27, 2020

The Importance of URL Structure For SEO

0 Comments
Orange-County-SEO-company-on-the-importance-of-url-structure

Orange County SEO company suggests that having an SEO friendly URL structure is critical for ranking. You should design your URL in a way that your users should be able to understand what your page is about just by looking at its URL. 

Generally below are the three aspects that you should keep in mind, 

  • Your URLs should be readable and descriptive 
  • Always keep the URL short
  • The URL structure must be consistent

So let’s explain them a little further. 

URLs are the building blocks of your website 

The first impression always counts. The very first thing that your customer notices when he lands on your website is the URL. URLs are the building blocks of your website, and they ensure an effective site hierarchy as they pass your customers to their desired destinations. If you don’t plan, then having great URLs can be tricky. Neither your customers nor the search engine will appreciate that. 

Whether it is designing your website URL or anything else in your digital marketing strategy, there is no one-size-fits-all approach. To get the most out of your website, you have to set all the URLs keeping in view your customers’ needs and to ensure future SEO success. 

Using the main keywords is a must

Anything you do on your website should serve a purpose. Whether it’s administrative, informational, transactional, every page should have a clear idea. 

Incorporate some keywords so that your page is easily discovered by the right audience and for the crawlers. 

URL must flow logically

Build a sound URL structure to ensure the success of your business according to the Orange County SEO company.  Your URL hierarchy should ensure it stays fit for the years to come. If it doesn’t, it’s a waste of time and energy. There are a variety of websites with subdomains and conflicting paths to reach out to similar products. 

To avoid this, make sure your URL flows logically. The URL should flow from domain to main product category to its sub-category. Sit with your product team to design a perfect URL structure that incorporates the product categories. If you launch your URLs without consulting your product team, it will lead to the failure of future planning. Either way, it is critical to layout the structure of the URL in advance. Understand the future directions of business and use your SEO knowledge to design the perfect site architecture. The better is the planning, the easier it will be for the search engine to recognize your site and you will have fewer dead links down the road. 

Avoid unnecessary characters and words 

Your URL must be easily understandable. Avoid using superfluous words and characters. As a rule of thumb, your visitor should understand your page by just looking at the page URL. It means you don’t necessarily need to include every conjunction or preposition. Keep it concise using and to the point. 

Avoid repetition of the keywords within the URL. It will send out a signal to the search engine for being the URL as spammy. Anything that you use in your URL should make some sense. 

Minimize dynamic URL strings

Based on the content management system that you use, it can be harder than it sounds. Most of the eCommerce sites spit out dynamic URL strings like  https://www.domain.com/cat/?cid=7308

Links like these are not user-friendly, plus it is against all the rules that we have discussed above. Every time you design a URL, it should include a logical folder with some descriptive keywords. Use absolute URLs everywhere, because relative URLs won’t work. Plus, search engines love absolute URLs. Have you already incorporated these strategies into your URLs? Go and do a URL audit to see if your website follows these sets of rules that can help your website get ranked easily. If not, it’s the right time to make adjustments with the help of an Orange County SEO company like Drive Traffic Media.