Let’s be real—everybody’s got their guilty pleasures. You might be a fan of trashy reality television shows, heavily autotuned music, or overhyped movies that definitely didn’t deserve a sequel. But hey, I’m not judging you!
Regardless of how you look at the entertainment industry, there are loads to learn from them. They’ve got content marketing to a tee, which is why sometimes you can’t help but notice whenever a new fad comes along or listen to the latest celebrity gossip. Every day, the entertainment industry comes out with something that gets the people buzzing for years to come, and that’s something you should want for your business too.
If you’re looking for ways to improve your content marketing game, let’s take a look at how you can get inspired by the entertainment industry.
1. Diversify Your Content
The entertainment industry has taught us how easy it is to market all sorts of content. According to Los Angeles SEO professionals, if there is one pitfall content creators tend to do, it’s getting too comfortable in a niche and not branching out.
For example, Frozen was released in 2013 and has since become a cultural phenomenon. Disney capitalized on its popularity by releasing all sorts of content for Frozen fans. They released an album with the movie’s soundtrack, published books about Frozen, organized shows and events around Frozen… heck, they even released chicken nuggets about Frozen!
So, if you feel like your content is getting stale or your processes repetitive, don’t be afraid to branch out. Your business isn’t going to grow if you don’t develop new things!
Additionally, as the saying goes, “Different strokes for different folks.” Diversifying your content lets you reach out to people outside your target audience. Your old content may not have been their cup of tea, but your new content could change that!
2. Prioritize Your Loyal Customers
While expanding your reach and attracting new customers is super important, you also need to think about retaining your customers. You’ve already got them within your reach—don’t let go!
Think about those legendary TV shows or movies like Friends, Game of Thrones, The Avengers, or Star Wars—they always have fans itching for more. Fans rewatch episodes no matter how many times they’ve watched them, go to midnight premieres, buy tons of merchandise to support their brand, and more.
As a brand owner yourself, you want to have that same energy. If you’ve got customers that love you and your business, try and give back that love twofold. You need to consistently post new content so they’ll be coming back for more, or otherwise have content that’s timeless and reusable.
You should also have constant improvements. It doesn’t have to be grand—anything that will improve their user experience will work. For example, you could organize articles or videos into a comprehensive list, give them discount codes and coupons, or offer downloadable content like templates, e-books, and podcasts.
Think about new customers and loyal customers as having a title track and B-side tracks. Title tracks make people aware of you and interested in what you have to offer. B-sides, on the other hand, are special songs made for fans who already love you. Focus on the title tracks to get your name out there, but don’t forget to focus on the B-sides too.
3. Stay on Top of Current Events and Trends
You’re probably sick and tired of hearing this by now, but it really is important to look at the world around you when you’re creating content. It’s beneficial for a variety of reasons.
Firstly, it inspires you. Seen a dance challenge craze on TikTok lately? Heard of a new hobby that everybody’s been into? Well, you can hop on that train too! Get new ideas for your content creating and marketing strategies by following the trends. It’s a great way of getting discovered!
Secondly, it identifies new issues you can tackle. Is there a new problem your product or service can solve? Then use it to amplify your business! You saw this happening a lot during the COVID-19 pandemic. With so many new expectations and requirements like pick-up grocery orders, no-contact deliveries, and quarantine protocols, many companies stepped up to the plate and helped make things better.
Lastly, it ensures your content isn’t outdated and can cause offense. For example, being overweight these days isn’t much of a stigma anymore. Nowadays, it’s all about body positivity and allowing people to be comfortable in their own skin. So, if you write content that encourages otherwise (whether intentional or unintentional), that’s not going to fly at all.
As you can see, the entertainment industry has a lot of things to add to your content marketing strategy. They can teach you how to break out of the mold and be different from your competitors.
Who knew that watching TV or listening to music could be so inspiring for your brand?
Need help with content writing and digital marketing? Contact Drive Traffic Media today at (310)341-3939 or firstname.lastname@example.org. We are a digital marketing agency in Los Angeles that can help you.