Given that Meta is one of the biggest social media platforms in the world, advertising there is a great way to boost your visibility online and generate new leads and sales. Facebook and Instagram aren’t just places where you connect with family and friends—it’s also a place where you can develop relationships between yourself and your customers!
With that said, plenty of business owners still don’t know how to make a proper ad campaign on Meta. At Drive Traffic Media, we strive to help small businesses grow and expand as an Orange County PPC Agency, which is why we’re here today to talk about how to make Meta ads that work.
1. Use the AIDA Framework
Orange County SEO experts refer to AIDA whenever they make any sort of marketing strategy. AIDA stands for attention, interest, desire, and action—these are the four stages customers go through before making a purchase.
To use this framework, you need to do your research very carefully. You want to make sure your target audience is not big enough that you can’t handle it, while not small enough that you won’t gather a lot of useful data. That way, you can quickly figure out what grabs their attention, interests them, makes them want things, and pushes them to buy things.
The more data you gather, the more you can formulate campaigns that address AIDA.
2. Build Audience Profiles
Knowing your target audience should be one of the first steps—if not the first step—when establishing your business. You always want to know to who you’re trying to sell your product or service because you’ll need to revolve your entire marketing strategy toward them.
Are your customers looking for something fun or casual or something that’s more aloof and professional? Do your customers like watching videos or reading informational blogs? Do your customers do their shopping during the day, or do they do it at night?
Whatever the case, it’s important to know what their likes or dislikes are before they even realize it.
3. Utilize Psychology Triggers
Experiencing emotions is what makes us human. You can utilize this by evoking certain emotions in your customers, whether it’s pain, fright, excitement, gratification, and so much more.
One well-known example of a psychological trigger is FOMO, or fear of missing out. Here, you don’t want to be left behind on the trends and current fashions. You want to make sure you’re in with the cool kids and using all of the products and services they’re using too.
4. Add Numbers and Statistics
Some people aren’t swayed by emotions and flowery words. What these people need are cold, hard facts that show them quantitative reasons they need to invest in your business. Things like percentages, graphs, and other kinds of statistics will be really helpful in showing this.
However, keep in mind that these adverts only suit some industries, not all. They might work for banking, marketing, and medical industries, for example, and not something travel-related or parent-related.
5. Have a Call to Action
Being eloquent and having a way with words is great and all, but are you encouraging your customers to buy from you? Are you letting them know of any time-sensitive sales and deals? Are you linking your customers to your website for an easier path to purchase?
If not, then you need to do so! There should always be a point to your advertising, and that point is to generate some new leads and sales.
6. Be Innovative
It’s hard to get the ball running with Facebook ads on your first try! It’ll take a lot of trial and error before you establish something that works for you and your brand, so don’t feel too bad if you don’t see results right away.
You just have to remember that you need to do something different every time you try. Doing the same things over and over again and expecting different results each time will only be a colossal waste of time.
7. Tell Stories
People love a good story, including your customers! You can get them more engaged with your brand as it makes you more human, you see. You aren’t just a business owner trying to sell your products and services; you’re someone who wants to help other people with the work you do.
A great example of this would be using the backstory behind your business. Allyson Felix, an Olympian runner, had her Nike sponsorship significantly cut after getting pregnant. She decided to move to Athleta and eventually found her own company called Saysh to make a statement that mothers had a right to be athletes too.
8. Adapt to Different Platforms
People tend to forget that there are all sorts of mediums on Meta. You’ve got regular posts, reels, stories, photos, and more. So, you need to adapt your marketing content to each one of them to make sure you’re using everything to its fullest potential.
For example, Facebook and Instagram stories are short-term posts that typically consist of a photo or a very short video like Snapchat. They are meant to last no more than 24 hours and are like finger foods. They’re meant to be consumed while scrolling through your feed absent-mindedly.
Now, if you decided to add a wall of text on your Meta story like you would a post, that’s probably not going to work out. Nobody’s going to want to read all of that, and more likely than not, they’re going to close your story. In the same way, if you add a story to your profile, that just seems very strange and not a good look for potential customers.
9. Leave It to the Experts
Running a business and coming up with an effective marketing campaign can be tough to juggle. That’s why we highly recommend hiring an SEO expert and an Orange County PPC agency such as Drive Traffic Media to do the marketing for you. With years of high-quality service under our belt, we have what it takes to take your business to the top.
Contact us today at (949) 800-6990 to get a free quote and consultation!