Common SEO Mistakes That Small Businesses Should Avoid
Running a business is never easy. Aside from the investment, you need to be determined and be always willing to learn new things. The fact that you’ll be multitasking, for the most part, makes you prone to committing some mistakes.
As an expert SEO company, we’ve observed a couple of SEO faults that small businesses repeatedly do. We hope that, by avoiding all these, you’ll be able to grow your online business faster and enjoy the fruits of your hardwork.
Here are the SEO mistakes you should avoid:
Expecting very quick results
Putting in a lot of work to perfectly optimize your website does not necessarily mean you’ll get to the online search ranking fast. In reality, it takes quite some time as you would have to first establish your expertise and online reputation. You can achieve this by regularly publishing quality content.
Writing content mainly for SEO and not for people
SEO is important for your website to rank favorably in online results. However, you should take into consideration the people who’ll be reading your content.
While it’s good to strategically play with your keywords all throughout the article, it’s also important that they make sense to the people reading them. This means your keywords should sound and fit naturally to make a good read.
Focusing alone on traffic
Much of your efforts are undoubtedly focused on driving more traffic to your website. However, don’t get too excited with the traffic your site is getting. Focus on what’s important — conversions. By analyzing which pages are giving you the highest conversions, you’ll easily know what needs to be improved to make your business grow.
Overlooking the alt-text of the image
As we know, images or videos are good ways of drawing more visitors to your website.
Search engines don’t have a means of identifying or processing images except by reading the alt-text or the “alternative text.” Be creative in your alt-text by giving your images a helpful and meaningful description and by incorporating relevant keywords.
Underestimating the importance of social media
Social media is not only for lazy or bored people who don’t have something to do during their free time. Through the years, social media has emerged as an essential place where customers share their experience, buy goods or services, and a lot more.
Make the most out of social media’s popularity by adding links to your FB or Twitter pages on your website. You can also add your business on local listing sites such as Yelp and Google for Business.
Are you ready to take your SEO efforts to the next level?
If you are, contact Drive Traffic Media today at (949) 800-6990. We’ll help setup your site to let customers find you easily. Most of all, we’ll get it to drive more sales for your business.