If the majority of potential customers arrive at your website through the organic search, congratulations, you already have a successful SEO strategy. However, this doesn’t mean that you don’t need to improve your SEO strategy. SEO Company in Irvine reveals it is an ever-improving strategy, and you have to work on it regularly so that the ranking of your website doesn’t get hurt. Secondly, it is critical for the success of your eCommerce website.
Whenever we conduct research online, we come across tons of resources that promise to create a perfect library of keywords that will guarantee your website to rank. Unfortunately, these resources are seriously misleading. In spite of the fact we have all this information regarding how to get website ranking, Google is secretive about what are the real determinants of the rankings are.
Experts have conducted research and have suggested a few strategies for getting your website ranked, and these strategies are backed by the data. Let’s have a look into all these strategies and how they can impact your ranking.
Make sure your website is structured according to the SEO perspective
The general layout of the website and how it operates greatly affects its ranking. According to the SEO Company in Irvine, 24% of the organic ranking factors, and 14% of the local factor ranking are based on on-page signals and particularly the domain and the page authority. It reveals that the ranking of your website is affected by the hosting service you choose and how it stands in the search engine.
Choose a hosting service that has provided a great user experience in terms of its design and layout. It must include customizable navigations, onsite search bars, seamless checkout process to provide a great user experience. Search engine always takes the trustworthiness and credibility into consideration, so if you are using a domain platform which has tons of issues, chances are your ranking will hurt.
Secondly, augment your pages for the highly searched keywords, and it is one of the straight forward tricks to help your eCommerce website ranked. Look for the popular eCommerce SEO features like customizable URLs, page titles, and most importantly meta descriptions. Adding social media icons and extensions will benefit you a lot. While some platforms have these features like built-ins, others may offer add-ons or the extensions you can choose from.
Take into consideration the loading speed of your website, a slow webpage always boosts the bounce rates, and it directly hurts the reputation of your website in search engines. Use tools like Pingdom to conduct the speed tests regularly. It helps you to measure the speed of your website from anywhere in the world. It can also grade your perform and identify the areas you need improvement.
Don’t dismiss low hanging fruit keywords
No matter which resource you are following to build your SEO strategy, SEO Company in Irvine suggest is to always look for the highly searched keywords which could drive more traffic. While this sounds great advice, in some cases, it is misleading.
As a general rule, if a specific keyword or the set of keywords are ranked up to the top of list, it’s doesn’t mean it is commonly searched by the users. However, it also means it is the keyword that most of the website have already use, and therefore the chances of getting this keyword ranked on the website is extremely slim. Therefore, you should also include a list of additional keywords to stand out of the crowd.
You should look for the common keywords that are not already used by many of the websites. This is where the concept of ‘low hanging fruit’ comes into play. These are the highly relevant keywords which are less common that your customers may be likely to search as they are more specific.
To make the process easier, you can use tools like KWfinder. It is a great tool which can help you discover all the hidden gems. KWfinder even helps you find out how hard the keyword is to rank and how hard the competition will be based on the domain and page authority of your competitors’ website. In short, it provides your new strategy a true leg up on the competition.
Add reviews
It is critical to make reviews part of your SEO strategy
I know we all are afraid of review because it negative review means you will have a negative brand image. But it isn’t true. If you have some negative reviews, embrace them because they provide you an opportunity to grow. And customer reviews can do more than just helping the new customers make a new purchase through your eCommerce store. While reviews are a powerful tool, they can do double duty by providing additional value to the keywords strategy.
A review can contribute to your ranking factors, particularly that are in written form as they determine the validity and the trustworthiness of your website or business.
Focus on topic relevancy
In this age of generalization, it is critical to stick to a certain topic. To compete with the retail giants like eBay, Jet, and Amazon, your eCommerce website should have content that stands out. One of the best ways to do it is to knock your topic relevancy out of the park. Your website topic relevancy is based on various factors, including the number of keywords that match up to the search engine inquiry, the number of relevant inbound links and outbound links that your website has. Together all these parameters can impact the ranking of your website to a large extent.
As the digital world is growing fast, the eCommerce industry is not easy to win at. You have to make sure you have an extremely great strategy in place that can attract the right audience.