A few years ago, most likely Orange County SEO companies would have been surprised to see how popular video viewing online has become. The numbers have been steadily rising for the past several years. However, the number of people who go online to watch videos, not to mention those that view them via social media, has now increased to the point that in 2021, some experts predict that 80% of all online traffic will be video-based. That’s an astonishing statistic if you stop to think about it.
What this indicates is that regardless of what sort of products and services your business provides, you must produce videos about them or you’re going to get left behind.
The SEO company that is of the most value to you is the one that has a skilled video production team and some creative ideas for videos that will get you a ton of engagement. That’s the only way you’re going to be able to compete with others in your niche in Orange County.
The Importance of YouTube
If you don’t have a YouTube channel for your business yet, that’s going to be the priority for any Orange County SEO company that you hire. They’re already in the number 2 spot behind Google for search engines, as people go there to look for the video equivalents of the questions that they ask.
Also, engagement with YouTube is only growing. As more people spend time there, the smartest companies are the ones that are figuring out what sort of content is irresistible to their customers.
What About the Content?
As for what that sort of content is going to be as it relates to your customer base, that depends entirely on what you’re selling. In general, though, the following rules apply.
Informative videos that answer questions or teach people how to do things are very well received, but only if they aren’t dry and monotonous. You want videos that are colorful, funny, or tackle a subject in a new or unorthodox way.
Selecting an SEO Company
Getting back to your Orange County SEO company, if you’re trying to figure out which one to hire, the process these days might resemble a Hollywood pitch meeting.
In addition to learning about the company’s history and credentials, you’re probably going to want them to pitch you some video ideas. Either that or you can tell them about some of your concepts, and they can talk to you about how they would shoot them. An agency that has a studio for shooting videos should move to the front of the line.
With video on the rise, you’ll need to be very selective about the SEO company you choose, unless you feel like you have the time and the expertise to shoot those videos yourself. Either way, you need to have them.
When you understand the power of the video trend that is happening, you’ll see that getting out in front of it is no longer possible. All that you can do is jump into the game now and try to keep pace. Without compelling video content for your brand, you’re going to be missing out on an extraordinary amount of potential revenue.