If you have a business in Orange County that is on the smaller side, it is critical that your social media marketing game is razor sharp. It’s not to say that social media marketing isn’t essential for larger companies. It’s just that if you’re a smaller company and you’re only starting out trying to make inroads in your niche, a misstep can be costly and get you noticed for the wrong reasons. Unless you have an abundance of experience in this area, you are probably going to need to hire an SEO agency to run your social media campaigns. Here’s what you’ll want to see from them.

Finding the Right Platforms

If your SEO company is expending time and energy focusing on social media platforms your customers aren’t using, that’s a strategic misstep that you can’t afford, literally. You’re paying your internet marketing agency to locate potential customers, and if they can’t do the research necessary to find where your niche congregates, then you need to give them the ax and get a new agency that can.

Learn Your Voice

Your SEO company needs to learn how to speak with the voice of your business, Orange County. They need to be in character every time they send out a tweet, a Facebook post, or respond to a fan who reached out to you via Instagram or Snapchat. You can take some time to meet with your SEO company to try and nail down what the voice of your business should sound like and things it would be likely to say. Developing the right personality for your brand is a critical part of social media marketing. You might want to have your agency come up with some sample tweets or posts that you can review and on which you can offer constructive criticism before you officially hand them the reins.

Be Specific About Your Goals

When you talk to an SEO company about your social media marketing goals, Orange County, you want to be very specific about what you’re expecting if you decide to hire them. Your aims should be clear-cut, like gaining a certain number of followers in three months, or six. Those goals should present a challenge for your internet marketing agency, but at the same time, they should be realistic.

Once you’re on the same page regarding what you want from the agency you’ve selected, you should be able to assess whether they can do it or not based on past performance. This is when you look at their track record, or their resume, so to speak. If they have done similar work in the past and they’ve been successful, they should be eager to show that off. If they haven’t, then it should be easy enough to get them to admit it, and you can try a different agency. Use your best judgment, and you can avoid the disappointment of hiring a team that is out of their element.