There are many different ways of tackling SEO for your business. You can try to optimize your website yourself, but let’s face it, you probably have other things on your mind, Orange County business owners. If you bring in someone who claims to be an SEO expert, you’ll want to sit down with them and talk about their plans for your site before they make any significant changes. If you know anything at all about SEO, you should have at least a fundamental understanding of what it is they want to do. Here are some likely areas that your optimization guru may wish to examine.
Blog Refreshing
Blogs are useful for SEO purposes, as they represent new content on your website that can be crawled and indexed by Google and other search engines. Their appearance indicates that your site is active and should be worthy of high SERP consideration. However, it can be a pain coming up with new topics for blogs all the time.
An SEO expert tasked with getting more traffic on your site might decide to retool some of your old blog posts. By combing through old posts and seeing if any of them contain outdated information, they can be presented again as new with some careful editing. Photos can be added. Additional keywords can be woven in, or the meta descriptions and title tags can be reviewed to see if there might be a way to improve them.
User Engagement Can Be Maximized
Another way an Orange County SEO expert might try to get you more page views and conversions is to focus on ease of user engagement. There are lots of ways to do this. Some common ones might include the utilization of white space so that the page does not appear cluttered. There should be short paragraphs, and any images you used should be the most relevant to the topic.
There should be offers on the page that encourage both sales and the dispensation of information. If you can’t convince a person to buy from you yet, then it’s a great start to at least get them signed up for a mailing list or a webinar. There should be highly relevant links that can take them to sites you admire and with which you want to be associated. This type of thing goes a long way toward reducing bounce rates, and as you know, bounce rates hurt your page rankings.
Your SEO expert is likely to take these sorts of steps because they are white hat and are proven to get positive results. There is never a website that is so optimized that there is no room for improvement, Orange County. Let your SEO company or web designer do their thing, and you should start to see sale and engagement numbers move closer to where you want them.