As your Irvine SEO company looks over your business website, they should always be on the lookout for new ways to help you rank. There are still the tried and true methods, but here are some of the latest ones that have a proven success record.
Attract Interest To Your Title Tags
Title tags are sometimes a neglected source of SEO help. Even if the company knows that they should be modifying these tags, they might not know how to do so in the most effective manner. They can try the inclusion of some of the following words: step-by-step, results, proven, crazy, fast, new, guide, or awesome. It’s a very simple strategy, but it works. These are buzzwords that people like to see in title tags that make them more likely to click.
Work On Your Bounce Rate
If someone goes from Google to your site and then right back again, is it sending Google a clear message: I didn’t like that result. If it happens too many times, search engines will drop you in the rankings. One way your Irvine SEO company can reduce this phenomenon is by using bullets and subheadings on your landing page. This makes your content easier to read, and people are more likely to have a look at what your site is all about. Long blocks of text, especially on your landing page, will not attract the most potential customers.
Your SEO company should also use short introductions to content. If you spend an abundance of time telling people what your site and content are going to be about, their interest is going to wane. You want the first things they read to be short, punchy, and to the point. If they’re interested, then they will proceed further, and you can include more extended content that goes into more detail.
Your Content Must Be Visible Immediately
People who are searching for things online want them instantly. A delay of a few seconds means they will skip right over to the next result. If you’re going to let them know all about your Irvine-based business and what you have to offer them, you should tell your SEO company to boil it down to the basics and feature that front and center on your landing page. There should never be the slightest bit of ambiguity about what your company does.
Make it so that the viewer will not be able to notice anything except for the content. That means a minimalist design and no distractions. The style should be representative of your brand, but it shouldn’t be too busy.
If your Irvine SEO company does each of these things for your site, you should see more engagement numbers soon. This could be called basic SEO, but you need to handle the basics before you move on to anything more complicated. Assume that each new visitor has never heard of your company before, and you need to wow them from the first glance they take.