If your Orange County company is using social media platforms for your brand, and you’ve gathered an impressive following, then that’s worthy of congratulations. It means that either you or whoever is doing your posts has captured the attention of those in your niche.

But what if you do not see the sales numbers that match your social media following? It’s great if you have tens of thousands of Twitter followers or Facebook fans, but if none of them are buying from you, it defeats the purpose.

Social media is a popularity contest, but your goal as a business is not to win it. Your aim is to figure out how to get your followers to lay down some money to purchase one of your services or products. Here are some ways that you can get from point A to point B and start to see the sales increases that you’ve been craving.

Value Propositions

If you think that someone is following your Orange County business on social media because they like your brand, that’s probably off base. Or, to put it another way, they may appreciate your brand, but they’re only going to take the time to follow you on social media if they feel like it’s worthwhile for them in some way.

You need to offer value propositions, like running promotions or offering exclusive deals. If just your social media followers have access to an individualized code that will let them get 20% off everything on your website for one day only, that might be a reason for them to sign up and follow you. You can also run contests on social media and get more followers that way.

Your proposition will have more value if the only way that a person can get it is through your social media accounts. If you do these types of things frequently, then you’re sending a strong message that there is value in following your social media. Not only that, but you’re allowing your platforms to be the conduit from which some of your sales come.

Remember, Orange County businesses, the result you’re looking for is not to swell your social media followers, unless the corresponding sales are also taking place. In addition to value propositions, make a point of engaging with your customers on social media, or assign the task to an SEO company.

Personal connections often equal sales, and the more your company reaches out, the more likely it is that your followers will be willing to open their wallets. It is in this way that social media can be best leveraged and used as a marketing tool.