Today every SEO company in Orange County needs to care for its customers more than ever before. The current pandemic has forced them to maintain and build relationships with their customers when their world has been upended. Most of the businesses today are under the stress of coping with the extreme downturn and threats to the livelihood that have altered preferences and priorities. 

The current economic downturn is very real particularly for the small SEO companies and businesses in Orange County and the new ventures that lack resources and diminished cash flow to survive for a longer period of time. On the other hand, large companies have been affected equally. The rule of social distancing and the fear of uncertainty have pushed backed both customers and businesses to comfort zones. Customers are setting strict priorities, and they are spending lesser, while enterprises have already started cutting their costs, reduce prices, and postpone new investments. In such a scenario, what a smaller, newer, and more vulnerable business can do to strengthen their relationship with customers in times where personal interaction is eliminated, and social distancing is encouraged? 

Seventy years of combined experience in education, research, and business practice reveals the following five key strategies that help  Orange County SEO companies to outlast the customer relationship amid this crisis. These strategies are called the HEART framework required for the sustainability of companies. Adopting these strategies will help you what to say and what not to.  These strategies will educate your current and potential customers regarding your companies efforts to support them in providing value. 

Let’s illustrate how this HEART framework works.

Humanize your company

By engaging your employees in this challenging time, let your customers know that you care for them in these difficult times. For example, if you have a restaurant, then engage your employees in delivering food instead of laying them off. In the same pattern, financial companies are forgiving upcoming payments. This is a great way to promote goodwill and trust. Keep your message brief and classy when communicating with your clients. 

Educate about change

Educate your customers about the new ways of operating business. Communicate with your clients the customer service availability, staff reduction, ordering options, facility closures, and the latest working hours among all the changes. Although everyone knows the need for these changes, it is very important to let your customers know it’s all because of the government regulations to cope up with the pandemic. 

Assure stability

It is essential to assure your customers that good times will be back again and your company’s values will continue. Elaborate and make them realize how despite this downtime, you are operating, and you will continue to provide services. Doing so will help your customers to remind the value proposition of your company, which is your worth to them. 

Revolutionize offerings

This pandemic has forced companies and businesses to adopt innovation and revolutionize the way they have been providing services. Apart from assuring your customers the existing value proposition, make them realize that you are too revolutionizing the way you were providing services to deal with the ongoing pandemic – which was necessary. Do anything possible to make your customers’ lives a little better, and it will have an added benefit humanizing your company a little further. 

Tackle the future

Although we all are moving into an uncertain phase in these unprecedented times, it is still very important to reevaluate the changes that business is incorporating. Do anything possible while complying with the government-imposed limits. Doing something above and beyond will make your customer love your company forever. Make every effort evident in your company’s new business model until everything else falls into its place.

Adopt a customer-centric approach because most of the people today need awareness. It will help you cultivate long-lasting goodwill past the corona pandemic and ensure these customers will stay will you forever.