The end of the year is a long way off, but it’s never too early to start thinking about the holiday season. Not because of candy canes and mistletoe; we’re talking about SEO Orange County. The holiday season is when a lot of companies make the most sales of the year, and that’s why it’s essential to plan your strategy far ahead, even several months in advance. Let’s talk about what you can do for that late autumn push that is sure to put you in the black.
Current Standing Analysis
The first thing that you should do when you’re prepping for the holidays is to take a long, hard look at where your website is in the rankings. What’s your overall SEO status? Have you gone through every page and every post and seized optimization opportunities? Are there any simple changes that will affect your current ranking? You don’t have to only look at what needs improvement. Also look at what you’re doing well. If something is working for you, a particular blog topic that’s getting you attention, a backlink that is directing lots of traffic your way, figure out how to get similar results by duplicating that aspect of the website. When you come up with holiday pages, you should only use the strongest of techniques that you know are going to get you page views and conversions.
Descriptions And Product Titles
We can’t overemphasize how important these are. More people browse during the holiday season than at any other time, so you know the money is out there. Your product titles and descriptions need to be optimized more than just about anything else on your site. They have the most significant impact on click-through rates. We don’t mean that you should stuff them with keywords. You need to write high-quality descriptions and titles, and that means you have to have a clear idea of your customer base. Use analytics tools if need be, and figure out what you’re selling during the holiday season that is at the top of everyone’s list. Then, tailor your product descriptions to the gift buyers, not to the everyday customer.
Once you’ve done these things, keep your plan on the back burner. Since we’re only in the year’s second quarter, obviously you won’t be implementing your strategy now. But keep it ready, because time passes quickly, and the carolers will be out before you know it.