Content Likes? The Social Media Marketing Company Knows How.

It is not enough to just create a blog nowadays without considering how it will fair on its online ranking. It’s always best to consider several factors to achieve the desired clickthroughs, shares, views and impression when making a social media post. That is why, a social media marketing company in Orange County sees the VISUAL FACTOR as a compelling way to reach target audience and optimize your online presence.

What do I mean when I say the Visual Factor? It is creating a content which is aesthetically appealling to the eyes of the viewers. According to QuickSprout, if a content has relevant images, it gets 94% chances of getting viewed than those contents without it. We have to create a post that is not just informative but should also capture the attention of our audience through its visuals. We have to remember that 90% of what our brain receives are visuals and it can process those 60, 000 times quicker than it does with text. Powerful, right?

The next question is, how can this visual factor be achieved? If you were to post a content with photo, make sure that it contains creative photographs such as those found in Instagram or even your own stock photos. We just need to make sure that we don’t overuse the latter as it will not make such impact as it did when it was originally posted.

We can also embed videos from Youtube to our content. Videos account for 84% of what is liked in the website or newsfeeds of a social media platform like Facebook, Twitter, LinkedIn and several others. In a sense, we have to admit that people don’t like reading especially if done A LOT. It would be easier to stretch their attention spans if they are to read a short content and just watch the rest on a video.

So, in order to be liked, shared or tweeted in social media, we have to entice our audience or viewers with posts that are sure to make them stay. That’s the whole reason  why Drive Traffic Media does not only create websites with informative contents but we make sure that those are visually captivating ones. Call us at (949) 800-6990 and we will discuss the best social media marketing strategy for your business here in Orange County today.