Want Landing Page Conversion? Get a Social Media Marketing Company to Help!

Landing pages are essential not only because information for your website are contained in it but because this is a powerful page that would either drive away or turn business in. At times, however, viewers will not click on it (not because the content is not informative, mind you!) but because the content isn’t catchy enough to draw attention. Our  social media marketing company has collated a list of things that need to be considered to create a landing page that is sales-generating especially for the businesses in Orange County.

Headline. For starters, choose a headline that will capture or pique your readers’ interests. It should be enticing enough for the viewers to want more; otherwise, no one would bother to even stop or click on it.

CTA. Call to Action (CTA) is a very important facet to the business landing page. If you’re trying to offer something, make sure to get your message across without adding any frills to it. Repeat it as often as you like (even if you sound like an overrated tape). So what? Your purpose is to make your veiwers believe that you mean the message or information that you are trying to convey so repetition of the message is the key. In addition, make sure to lay down the benefits people get when clicking and filling out the form. You can show them pictures or images of the product or service you offer. Remember, most of your web visitors are drawn on your website because your message got through them, they believe in you and your cause, product or service.

Theme Color. As simple as the page lay-out or color could mean a big difference when it comes to getting people to visit your page. Make sure that you pick a color that doesn’t strain the eyes and complement the theme of the entire page.

Clean Interface. Links, buttons, and any type of distractions should be removed from the site as it will draw people away from your objective of keeping them on your page. The more links you provide, the less certainty that they would remember your original message. The cleaner your page look, the better conversion you’ll get.

Testimonials. Testimonials (especially video testimonials) from previous customers is another great addition to the landing page. This will show potential buyers how good your product or service is. No need to hire actors as authenticity would attract consumers more than the paid testimonials.

Here at Drive Traffic Media, we strive to create landing pages and web designs that would give you the conversion you need in your business; as the main purpose of why we’re in the Social Media Marketing industry is to help you get more customers here in Orange County. Call us at (949) 800-6990 and receive a free quote today.