As a business in Orange County, you need to keep growing and prospering, and that means engagement, whether on your website, through your social media channels, or by people walking through the door of your brick-and-mortar location.
In the case of your website, having an increase in traffic doesn’t automatically mean that you’re selling more of your products, but one does have a correlation to the other. When more people come to your site, it means that they’re aware of your brand, and that awareness is likely to translate to sales at some juncture.
Because of that, if you have an SEO company working for you, they need to be aware of some actionable techniques they can use to attract page views. Here are some suggestions.
Improve Your Title Tags
Title tags say a lot, both to Google and to the people who come across them. If you have a dull, bland title tag, people aren’t much going to want to check out the content of the blog or article.
You can get a lot more engagement if you add any of the following words: step-by-step, amazing, proven, results, fast, new, crazy, research, how to, guide, and awesome. All of these words are proven to get more clicks.
Reduce Bounce Rate
Bounce rate is when a Google user sees your site in the rankings, goes to it, and then immediately bounces back to the search results. While it is impossible for your site to be all things to all people, one of the things about websites in Orange County that turns people off is when they feel that the information is difficult to read or digest.
Because of that, your SEO company needs to format it correctly, whether it is on your title page, on your blog, or your product pages. That means short, easily digested paragraphs and lots of subheadings and bullets. People respond well to these, as they’re easy to read and understand.
The thing that you especially want to avoid is long intros. Your intros to anything on your site that you want people to read should not be more than a couple of sentences. People don’t enjoy long blocks of text, and they’re a sure way to drive up your bounce rate.
The last thing that you can do to reduce bounce rate is to make sure that the valuable part of your content, the primary or focal topic, is front and center. Both Google and your visitors should have no trouble figuring out the idea behind a page or an article.
If your Orange County business can find an SEO company that has lots of experience with optimization campaigns, they should be able to spruce up your site and make it more appealing to the visitors who drop by. That will lead to the sales that you want, and your business will continue on an upward trajectory.