Orange County businesses that are struggling to get some website engagement, never fear. We took the liberty of talking to more than one SEO expert, and we got some tips that we’re going to pass on to you. These are actionable items that you can implement on your website today.
Kill the Zombies
No, we’re not talking about taking to the streets with a shotgun to stave off an army of the undead. The threat is zombie pages, the ones on your site that don’t get any traffic.
The way that you can determine which of your pages qualifies as a zombie is to use analytics reports to see how much engagement each one is getting. These pages might be for a discontinued product, or they might be blogs that never gained any traction.
Pruning away these pages is a sure way to make your site more dynamic, and Orange County visitors who stop by will be more likely to spend a longer time browsing. The longer a person stays on your site, the more inclined they are to sign up for a newsletter or a webinar that you’re hosting, or to buy something from you.
Industry Studies
It’s a given that you want to have product pages on your site, but what else can you put on there that is likely to attract some attention, Orange County? An SEO expert to whom we spoke said that industry studies are something in which many people take an interest.
Think of it in this way. You already know that people are interested in your niche because if they weren’t, they wouldn’t be stopping by your site. Studies of the industry in which you make your sales are going to be of interest to them, especially if they reveal some fascinating data about which people are going to talk.
Studies generate a lot of backlinks, so that’s going to be a bonus if you go this route. They get shared a lot on social media, too. Bloggers and journalists will use the data that you produced, and that content will constantly be referenced.
Of course, the tricky part will be conducting the study. However, there are SEO companies that specialize in that sort of thing, or who have at least done it before. Contacting them should be a priority for you if you want scintillating content on your site that’s going to get you noticed.
By talking to an Orange County SEO expert, the main thing that we took away is that getting more traffic on your site doesn’t have to be as complicated as some businesses make it out to be. If you use the best white hat practices to deconstruct your site and figure out what’s working and what isn’t, you can quickly eliminate any elements that aren’t getting you positive feedback, and you can add new content that is highly likely to get you more attention.
That’s a formula that will propel your website to the top of the SERPs, regardless of how often Google changes its algorithm.