What are the most vital aspects of Orange County SEO as we approach 2019? You might hear some people mentioning things like optimizing for voice search, RankBrain, or the mobile-first Google algorithm.
It’s fair to say that all of those things are important and merit your consideration. However, those all have to take a backseat to the creation of exciting content and the building of links. If you haven’t been successful doing those two things, then you’re not going to rank on page one, and all those other aspects of optimization will become irrelevant.
This is further emphasized by the fact that Google said the top three ranking factors for their algorithm are currently links, the quality of your content, and RankBrain interaction. If you were to scrutinize a large number of Google search results, you would see that those with at least one link rank higher, on average, than those without one.
What does this mean for SEO in Orange County? It means that the agency that you hire needs to have a superb writing team on staff to create content for you and that they should also be able to create links to relevant websites.
How Do They Create Great Content?
Is there a formula for content that does well and goes viral? Well, yes and no. While it’s impossible to tell exactly what about a web page or social media post is going to send it rocketing into the stratosphere, we can tell you that longer page content does better. Blog posts of more than 2,000 words seem to do the best.
Your posts should also answer questions that your niche is likely to have. If they have videos embedded in them as well, that’s helpful, since people like visual content.
What About Links?
As for links that would be suitable for your content, look at websites that seem to share your values as a business in Orange County. You don’t want to link to spammy sites or those that are visually unappealing. Keep in mind that the sites to which you link are somewhat of a referendum on your own. Make sure that a visitor that clicks on a link on one of your pages doesn’t end up going to a site that they’re going to find distasteful or difficult to navigate.
If you feature high-quality content consistently and you have links to some other useful and informative sites, then you should be in good shape as far as Google rankings go, Orange County. Your SEO company should be focused on those two aspects before anything else. Once they get your site to rank highly, then they can concentrate on other things, like voice search optimization and RankBrain interaction.