SEO is one of many ways to get more website traffic for the success of your social media marketing agency in Orange County. Quite simply, the higher your website’s ranking, the more traffic it will attract, the more traffic, the more products and services you will sell.
An excellent strategy to attract more web page traffic is to use search engine keyword optimization. This means optimizing the content on your site for the specific terms people use when searching for your product or service.
However, if you want to convince users to visit your website, subscribe to newsletters, or purchase your products and services, you need to consider their search intent.
Read on to know what search intent is and how to use it to optimize content and further improve your SEO ranking for social media marketing in Orange County.
What is “search intent”?
Search intent can be described as the reason behind a particular search. Why do people look for things first? Do they have a simple question to answer? Are they searching for a website to learn something new? Do they want to buy or sell a service or product?
An exhaustive user has a broad search intent around a specific topic, while a particular user has a narrow purpose and rarely deviates from the text.
Over the years, Google has enhanced its understanding of users’ search intents, and today search engines provide the highest rankings for pages that are not only suitable for a particular search term or search query but also match specific search intent.
Search intent and Google
One of the best ways to understand the purpose of a search query is to see how the results appear on the search engine results page.
For example, if you are searching for an Apple store, look for the nearest Apple store, not the company’s headquarters in Cupertino, California.
Dominant interpretation
Of course, ambiguous queries often fail to provide a clear search intent. Dominant interpretation often refers to what most users mean when they look for a particular query. Without an explanation of the dominant interpretation, search engines will not be able to provide definitive results. The more online research a user conducts, the more precise the lead explanation.
Common and minor explanations
It is often too common for a query to have more than one conventional interpretation. Google’s guidelines use the “mercury” query as an example, which can represent elements or planets.
Given that this is a vague query, Google cannot provide specific results that exactly match its search intent, which is why it produces results with different plan and interpretation to cover all its bases.
Minor interpretations mean that queries have fewer standard definitions, which usually depend on the locale.
Freewheeling and different types of intentions
According to the concept of “know,” all search queries and the intent behind them can be divided into three categories:
- Transaction Intent – DO
- Information intent – know
- Navigation Intent – GO
These three categories help Google determine the exact type of results to provide to searchers.
1) Transaction intent and DO query
When performing an “execute” query, searchers often try to achieve a specific goal or achieve a particular action, such as product purchase or service reservation. These are especially important for e-commerce sites where users are looking for a particular brand, product, or service.
One form of query execution is the device operation query. This is becoming increasingly important given the extent to which we use smartphones and other mobile devices to interact with the Internet.
Most people use a smartphone or tablet to find information or research a specific product or service and only use it later when completing a purchase with a desktop device.
This is called business survey intent and can be used in conjunction with rich summaries to help mobile users achieve their goals quickly.
2) Information intent and known queries
Known queries involve information intent, where users want to find more information about a particular topic, product, or service.
Known queries range from simple, such as “How tall is Mount Everest?” to highly complex and extensive questions (often without simple answers). Although information queries provide value to users, they are not as important as business and transaction queries for e-commerce sites.
3) Navigational Intent and GO Queries
The go-to question is usually a known query related to the brand. Providing a picture of a pear to a user looking for Apple will not meet their needs.
If you want to rank the brand terms used by your competitors, you need to ask yourself why Google should show your website first when users search for your competitors.
The two most commonly used GO queries are “Facebook” and “YouTube.” This shows that most people type “Facebook” and “YouTube” in Google’s search bar to find these sites without having to type the full URL.
You can target GO queries only if you have a website that people are searching for. Although they have the most explicit intent of these three purposes, they are often ignored due to their low positioning potential.
Also, some queries are not navigational. For example, some people might use “Facebook” as a query but look for news about the company without wanting to visit their website.
Use related search to improve keyword campaigns
One of the most useful aspects of Google-related searches is that you can use them to enhance your keyword campaigns. Suppose you want to enter a niche market, such as how to make organic ice cream. Keyword phrases are perfect for social media marketing in Orange County; they are worth the time and effort.
For SEO, keyword research is fundamental, but understanding the meaning and intent behind keywords can help you narrow your strategic focus and ensure that your keywords and the content that contains them are correctly optimized.
Make sure that you match the intent of your keywords to the page or results that the page leads to. This will help visitors find what they want and help Google recognize that the content on your page is valuable.