No matter how connected the world is today, brands have lost the concept of personal touch. 

We are more connected now than we were five years back, and the level of connectivity is improving exponentially over the years. Even we adapt to the customer service bots, auto-reply systems, and we also let our phone screen our calls, today, we experience the least human-human connectivity. 

As a result, brands are losing the personal touch and the opportunity to differentiate their service. It’s pretty obvious, the core products need to be competitive, but how to bands stay ahead of the competition if they have little to no interaction with their target audience. 

Digital experience may be the only direct connection 

While most of the businesses focus on the digital presence, chances are the digital experience may be the sole direction connection to your target customers. 

If it’s something relatable, take your time to get it right. You may loose your prospective clients and the current clients if you provide them a frustrating digital experience. 

Research shows that 57% of the users claim that they are unlikely to recommend a business that has a low-quality mobile website. 

Be transparent, and deliver useful, relevant information 

SEO Company in Orange County emphasizes on creating relevant content. 

Automation helped businesses to a large extent during its early days. With the increasing trend of social media management bots and other tools, automation has done wrong than good. And, therefore, it has frustrated the end-user. 

Therefore, it is essential to make your customers realize there are real people behind your service. It helps your target audience to appreciate the amount of work that went into creating this experience. 

Take care of your product 

No matter at what stage your product is, take care of it at every step. Let’s make it a little more clear using this example. 

If customers buy a dress from a store, he gets it in a branded shopping bag, which is nicely folded in paper first. On the other hand, if the same customer orders it at home, he gets it in a plastic bag. The difference? Pretty obvious. And, it results in bad user experience. 

Your customer feels less cared for, or at least as compared to the in-store purchase. Please note that experiences matter whether you are delivering a product in person or through an online delivery system. 

Pay attention to the small things that can give your customer a great user experience both online and in-person. 

Always go above and beyond

An Uber captain who drives you safely and quietly to your destination gets a solid review, while another who tries to have a forced conversation with you.

If you have a food delivery business, why not go a little higher and add something extra or a hand note that might incentivize them to order your service again.

Adding a personal touch to your services gives your customer a long-lasting memory. Whatever approach you follow, the result is a great user experience. 

Statistics show that companies that provide a great user experience boost their revenue by 3% to 7%, and it creates a significant impact on your bottom line. SEO Company in Orange County incorporates great user experience as one of the critical optimization factors. 

Every personal interaction benefits you, and it means way more than it ever has in the past

As mentioned earlier, technology is almost destroying human connections. The more world is getting technically advanced, the less is the human-human connection. 

You might opt for a digital key in a hotel and quite literally not interact with any of the staff members during your time at the hotel. But how if a person comes in a greets you by your name and what if the bartender realizes that you like tow olives in your favorite martini? Sounds incredible, right? 

According to the research conducted by PwC, 74% of the customers want human interaction as opposed to robotics, and 64% of people that companies lost touch due to the exclusion of the personalized experience in their customer journey. 

Companies can go back and give excellent user experience by aggregating and collecting data from customer touchpoints into the sophisticated data platforms using machine learning and AI to gather insights so that they can truly personalize the services. 

The bottom line is that all businesses need to be more intentional when interacting with customers. 

A single interaction with the customer can make a huge difference and differentiate against the competition. Still not convinced? Hire a professional SEO company in Orange County which can integrate personal touch into your content strategy.