If your Orange County business is focused on social media marketing, then it’s likely that Facebook is one of the platforms that you are using. It makes sense since Facebook still sees more engagement by far than any other platform.

However, you should plan out your strategy with care. There are plenty of horror stories of companies launching major initiatives via Facebook that fizzled out because of one mistake or another. Here are a couple of the most egregious ones that you’re going to want to avoid.

Unrealistic Expectations

Your Orange County business should not look at social media marketing as some cure-all for what is happening with your company. If your products are subpar, your website isn’t optimized, or you’re trying to sell at the wrong price point, then it hardly matters how clever your ads are.

Understand the capabilities of a Facebook advertising campaign, and set realistic goals for yours. If you want your sales to increase by 25%, that’s much more doable than 200%. If you’re trying to get people to come to your site, it’s hardly reasonable to expect your visitors to increase tenfold based on a few modest Facebook ads.

If you have reasonable goals, then you have a much better chance of hitting them. Don’t expect miracles and you won’t set yourself up for failure.

Not Testing Multiple Ads

If you’ve only created and tested one Facebook ad, Orange County, then that’s a sure way to be disappointed by your engagement numbers. Smart social media marketing means creating multiple different ad versions and testing them out to see which ones get the engagement numbers for which you are hoping.

If you only come out with one ad, you’re limiting your results. By creating several different versions and keeping track of the data that you’re generating, you’re going to be able to craft much more effective ads the next time your spearhead a campaign.

Not Running Ad Analysis

Not running ad analysis for your campaign is another common mistake, and it can be a fatal one, Orange County. Making changes to your ads as you go along is something that all the best companies do, and it’s a part of the process that has to happen.

It’s highly unlikely that your first ads are going to be perfect. Later versions will be better if you pay attention to the analytics that Facebook provides for you.

Social media marketing can be a part of your success, Orange County businesses, but only if you’re sensible about it. Don’t expect it to save a failing company, but rather, look for it to enhance a successful one. Facebook can play a significant role in your marketing, but it’s going to be a learning experience for you, so try to go in with an open mind.