This article  is a continuation of product photography tips from our web design Los Angeles agency. You can use these tips for your e-commerce site to impress customers and drive more sales.  

1. Selectively Sharpen Areas of the Photo

You can influence where viewers’ focus their attention on the product photo by selectively sharpening areas of the photo before you upload it to your website or social media platforms. 

While you can use free smartphone editing apps to sharpen your product photos, our web design Los Angeles agency recommends using software like Photoshop.

2. Play with Backgrounds

While your product is the focus of the photo, you should also be careful with the background that you choose for it. Background can create a narrative and make your photos stand out from rival companies. 

You can choose to incorporate your brand’s colors in the backgrounds you use, or you can consider colors that generate a certain mood. Depending on the product that you are selling, you could even play with different materials for the background, such as fabrics, foams, paper, or wood grains.

3. Be Consistent with Sizing

Consistency is key. You need to give your product image breathing space. Make sure that there is a clear margin dividing your products from the border. 

You also need to be sure that your product and margin sizes are consistent across all your images on a page.

4. Go 360 Degrees

Angles help add interest to your photography and they highlight product features. 

When customers shop in-store, they can physically hold the product that they are interested in, turn it around, and look at it from various angles. Customers can’t exactly do that when they are shopping online. The most effective way to provide a satisfactory experience for customers and make more sales is by showing them 360 degree photos of your product.

You can photograph your product from different angles. If you want to advance your photography skills, you can use photo editing software to animate your product photos or make them interactive for customers.

5. Show More Than Just Packaging

Customers like attractive packaging, but they did not visit your online store to buy the packaging. You need to show them what is inside the box. 

Let’s consider the makeup industry as an example. Many cosmetic and beauty brands make the mistake of only showing the packaging in their online shops. You need to be creative with your photography. Give your customers a sense of texture and color of the makeup, if that is the product you are selling. Consider using a photo with a sweep of mascara on the background or a macro image of foundation on a model to help customers figure out how the makeup may look on their own skin. 

You can apply this tip to more than just makeup. If you are selling gadgets, household items, office supplies, pet products, or toys, you need to show your customers more than just the packaging. 

Conclusion

Your goal with your product photos is to inspire consumers to purchase your items. 

There are many different components to experiment with, such as composition, lighting, and style, that can make your product photography stand out. When you apply the tips provided by our web design Los Angeles agency, you are more likely to boost conversions and drive sales.
Forgot the other Product Photography Tips? Reread them HERE.